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This chapter focuses on the nuanced interplay between celebrity culture, fashion, and gender norms, examining how the sartorial choices of actors Timothée Chalamet, Paul Mescal, and Barry Keoghan challenge and redefine traditional constructs of masculinity. Through a detailed analysis of their appearances at high-profile events and in fashion editorials, the chapter analyses the implications of their fashion choices. By focusing on the actors’ deliberate deviation from conventional menswear, the analysis illuminates the evolving landscape of gender expression within the realm of celebrity influence. The exploration begins by considering the technological aspects of photography that spotlight the actors, emphasising their attire over other elements within the image. The compositional modality reveals a deliberate challenge to gender norms, as evidenced by Chalamet’s gender-bending ensembles, Mescal’s avant-garde choices, and Keoghan’s playful engagement with traditionally feminine aesthetics. The social modality contextualises these choices within broader societal and cultural trends, highlighting the role of celebrity culture in shaping public perceptions of gender and fashion. Ultimately, this chapter argues that these celebrities’ fashion decisions not only reflect personal style but also contribute to a cultural shift towards more fluid and inclusive expressions of masculinity. By straddling the line between personal expression and societal influence, their public appearances offer a rich site for examining how contemporary celebrity culture both challenges and perpetuates traditional gender hierarchies. The analysis underscores the potential of celebrity-driven fashion to serve as a catalyst for redefining masculinity in the modern age, suggesting a gradual, yet significant, shift in societal norms and expectations.

This chapter focuses on the interplay between visual culture and the construction of masculinities, focusing on the mediated representations of promotional appearances of actors Timothée Chalamet, Paul Mescal, and Barry Keoghan. The chapter examines the site of production of these images and argues that understanding the nuanced production of masculinities extends beyond mere aesthetics, requiring a critical examination of the external narratives and conditions underpinning image creation. The chapter situates these visual representations within the broader politics of their production, offering a lens through which to interrogate the decision-making processes and contextual factors that shape our appreciation of these images. The chapter explains how traditional gender norms are challenged and queered, thereby subverting conventional expectations of cisgender heterosexual masculinity. It critically examines the technological, compositional, and social modalities inherent in image production, revealing how camera technology, stylistic expression, and the symbiotic relationship between images, celebrity culture, and capitalist imperatives influence narrative authenticity and the portrayal of gender. By unpacking the motives behind image production and consumption, this inquiry unveils the complex dynamics of identity, queerbaiting practices, and the commodification of gender and sexuality within media representations. It prompts reflection on the emancipatory potential of visual artefacts against their entanglement with profit-driven agendas and normative constructs, advocating for a vigilant approach to the consumption of visual culture. This critical examination not only challenges existing gender norms but also highlights the susceptibility of images to co-option by dominant discourses, urging a deeper understanding of masculinity in contemporary visual culture.

This paper examined the significance of the built environment for shaping inclusion and social connections in housing with care (HwC) schemes for older people (50+ years) in England and Wales. The purpose of this study was to develop a better understanding of how the availability, absence and use of communal spaces impacts social connections with other residents within HwC schemes.

Longitudinal and cross-sectional qualitative interviews were conducted with 72 residents across three HwC providers in England and Wales. Data were analysed using a thematic framework approach to examine how residents experienced their living environments.

Whilst the presence of communal shared spaces helps facilitate social connections and the development of friendships, full and equal access to these spaces remains challenging for residents with minority characteristics, and/or physical impairments. Building designers need to ensure they are complying with building regulations and the Equalities Act. The presence of on-site staff may also help to manage the impact of discriminatory attitudes.

A key strength of this study is its design, both in using longitudinal and cross-sectional interviews and in recruiting respondents with marginalised characteristics, whose voices have often been excluded in gerontological research. Another strength, albeit unexpected, is that this study was able to capture perspectives across the onset of the COVID-19 pandemic. The pandemic, however, may also have generated some limitations in this study. COVID-19 restrictions limited the ability to engage face-to-face within housing schemes whose residents were predominantly from different ethnic minoritised groups, and it therefore limits the inclusion of the voices and experiences of these groups. Responses in later interviews may also have been influenced by the changes in social engagement stimulated by lockdowns and may only be specific to the context of the pandemic. However, the findings reported here focus on the role and use of the built environment, and much of the interview content would feasibly apply regardless of the pandemic.

This research offers some key insights and implications for housing providers and policy. Housing providers and architects must ensure that the design of HwC schemes affords all residents access to every area of the built environment to maintain independence, autonomy and to adopt the ethos of the ageing in place agenda. If communal areas are to function as “third” or social spaces – if they are to remain equally accessible to all members of the community – then building providers must ensure that all areas are accessible to all residents in line with building regulations and the Equality Act (2010).

Housing staff need to balance the natural development of friendship groups with the potential of the formation of exclusionary “cliques” within HwC schemes. Such cliques threaten the accomplishment of communal areas as “third” or social spaces and, as such, impact the quality of life for residents.

This study offers insights into how built environments support the development of social connections and friendships in HwC schemes. It also identifies ways that housing managers can ensure that all residents feel equally valued and included.

This paper aims to investigate the factors that influence millennial purchase behaviour, brand choice and distribution channel selection in an evolving technology-driven environment.

The study was exploratory, using qualitative methods of personal interviews and some ethnographic observations to collect data from 585 millennials from ten cities in nine African countries.

Findings from the study confirm and support the critical role of e-commerce in facilitating millennials engagement with brands, highlighting how brand purchases are integral to their lifestyle choices. There is an overwhelming confirmation of the importance of influencer marketing and social media in shaping purchase decisions, with new insights into the role of local micro-influencers and social networks. The findings from the study highlight the pivotal role of a brand’s country of origin in influencing millennials’ brand preferences. The study supports and advances insights into the importance of online shopping and diverse factors influencing millennials’ selection of distribution channels.

There is an opportunity to leverage the growing mobile telephone penetration and social media usage to develop innovative integrated marketing communications strategies. There are opportunities for co-creating marketing communication campaigns with millennials in different settings. These are outlined in the practical implications section.

The paper is based on original empirical data collected from ten countries and explores the behaviour of a growing but under-researched segment of millennials in Africa.

This study aims to explore the impact of precision teaching (PT) on living skills in an individual with Dravet syndrome (DS). Focusing on a core case of a 14-year-old with DS, it assesses the role of PT in mastering the daily living skill of putting on a jacket, integrating a component-composite approach.

The research adopts a within-subject design, emphasising the transition from component skills to composite skills in daily living tasks. Using an environmental modification, it tracks the participant’s progress in putting on a jacket pre- and post-PT intervention.

Significant enhancements in the independent execution of putting on a jacket were observed, highlighting PT’s effectiveness in refining living skills in DS. The study offers valuable insights into the component-composite framework of skill acquisition and the use of environmental modifications.

While improvements were noted, the study suggests further research to promote the long-term sustainability of PT’s impact on living skills in DS.

The study underscores PT’s practical benefits in enhancing daily living skills among DS individuals. It provides a strategic model for educators and therapists focusing on skill development.

This research emphasises the importance of specialised, effective teaching methods like PT in fostering independence and quality of life for individuals with disabilities, advocating for tailored educational approaches.

This investigation examines the efficacy of PT for developing living skills in DS; it contributes novel perspectives to special education and therapeutic interventions.

This study aims to fill various gaps detected in the literature on mass prestige (hereafter referred to as masstige) theory. The originality of the work stems from the multidimensional application of Paul’s (2015) model, the introduction of brand addiction as a construct from the consumer-brand relationship (CBR) theory within the context of wines and the exploration of a new and less studied sector in masstige strategies.

A structured questionnaire was distributed to collect data from masstige wine brand buyers in Portugal, of whom 166 completed the questionnaire correctly. A conceptual model was developed and tested using partial least squares structural equation modelling.

The findings include that only two dimensions of Paul’s (2015) masstige scale affect brand addiction: brand knowledge and excitement and status. Brand addiction has a positive effect on brand loyalty and electronic word of mouth (eWOM), and brand loyalty has a positive impact on eWOM. Theoretical and managerial implications were explored.

This research added a CBR perspective to masstige theory and applied masstige theory to wine brands for the first time. These three distinctive aspects collectively contribute to the novelty and significance of the research, opening up exciting possibilities for future investigations and providing a valuable contribution to the academic community and the wine industry alike.

We explore the intersection of Catholic social teaching (CST) and entrepreneurship studies which has seemingly evaded scholars’ attention.

We integrate and expand upon prior work to explicate an integrative framework for examining CST and entrepreneurship studies.

We articulate the mechanisms through which CST and entrepreneurship studies may extend our understanding of the economic paradigm of entrepreneurship studies.

We explicate the economic paradigm of entrepreneurship studies and present the key reasons for Catholicism’s and CST’s exclusion to demonstrate why this is unjustified. Beyond expounding what we mean by CST, we extend the economic paradigm by an application to show why the economic paradigm is flawed and call for more CST-focussed entrepreneurship studies.

This chapter explores the interaction between celebrity culture and contemporary masculinities, introducing the public appearances of actors Timothée Chalamet, Paul Mescal, and Barry Keoghan that are under examination in the following chapters. The chapter sets the context of hegemony, heterosexuality, and masculinity, which will be the basis of the examination that is offered in the following chapters of these books where a showcase of their sartorial choices is presented to analyse whether they challenge traditional norms of gender and masculinity. The present chapter begins by setting a theoretical framework that draws on key theorists like Butler, Foucault, and Gramsci, emphasising the role of hegemony in reinforcing heteronormative standards. The analysis then moves to celebrities with attention to how they through their sartorial choices, particularly at high-visibility events like award shows, engage with and potentially subvert expected masculine norms. Despite being heterosexual men conforming to cisheteronormative societal norms in their personal lives, their public fashion choices serve as a form of cultural commentary that challenges rigid boundaries around male attire and behaviours. Furthermore, the chapter reviews relevant literature on the social construction of gender, the concept of hegemonic masculinity, and the performative nature of gender, drawing on established studies to frame the actors’ public presentations within broader societal and cultural dynamics. This chapter aims to provide a comprehensive overview of how gender norms are maintained and challenged within the sphere of celebrity culture.

In this article, the authors try to determine why and under what conditions consumers intend to buy green and what the consequences are. Relying on theories of reasoned action and theory of planned behaviour (TPB), the authors offer that the green purchase intention (GPI) is impressed by environmental and personality components. Provide statements about the determinants and key implications of such market identification.

This paper explores the direct and indirect effects of family emotional, social and organizational support on Innovative Work Behavior (IWB) through psychological capital (Psy.Cap).

Selected by conducting stratified random sampling techniques, 397 employees completed a questionnaire. We used structural equation modeling and multi-group testing by Smart-PLS3 to analyze the data.

Findings reveal that all sources of social-emotional support, including family, supervisor and co-worker support, positively affect Psy.Cap. Moreover, Psy.Cap mediates the effect of family, co-workers and supervisors' emotional support on IWB. The multi-group analysis indicates that all relationships in the model are significant for both groups of males and females; however, there are no significant differences in the link between organizational support and psychological capital, as well as family and co-worker support and innovative work behavior between males and females. The study's results demonstrate the significantly higher impact of family emotional support – Psy.Cap and supervisor support on IWB amongst females compared to their male counterparts.

The implications of this research highlight the importance of considering affective factors on employees’ IWB, as well as the differences between genders in this regard.