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This paper aims to discuss recent criticism related to partial least squares structural equation modeling (PLS-SEM).

Using a combination of literature reviews, empirical examples, and simulation evidence, this research demonstrates that critical accounts of PLS-SEM paint an overly negative picture of PLS-SEM’s capabilities.

Criticisms of PLS-SEM often generalize from boundary conditions with little practical relevance to the method’s general performance, and disregard the metrics and analyses (e.g., Type I error assessment) that are important when assessing the method’s efficacy.

We believe the alleged “fallacies” and “untold facts” have already been addressed in prior research and that the discussion should shift toward constructive avenues by exploring future research areas that are relevant to PLS-SEM applications.

All statistical methods, including PLS-SEM, have strengths and weaknesses. Researchers need to consider established guidelines and recent advancements when using the method, especially given the fast pace of developments in the field.

This research addresses criticisms of PLS-SEM and offers researchers, reviewers, and journal editors a more constructive view of its capabilities.

The presence of securities crowdfunding (SCF) FinTech in the Islamic financial landscape opens investment opportunities through shares and sukuk (Sharia bond) instruments. This study aims to examine the effect of investment risk (IR), legal risk (LR), product knowledge (PK), Sharia compliance (SC) and subjective norm (SN) on investment decisions in businesses and projects run by small and medium enterprises (SMEs).

The questionnaires were distributed to prospective investors with prior knowledge of SCF and Islamic investment. The data collected was then examined using partial least square-structural equation modeling using SmartPLS 4.0.

The results show that LR has positive and significant implications for supporting investment through SCF, while IR has the opposite. The main findings in this study explain that PK and SC are proven to strengthen the intention to invest in SCF. Meanwhile, SN, which also strengthens intention, is the greatest influence. Therefore, it is highly recommended that SCF organizers collaborate with regulators (OJK), universities, academics and the investor community, as well as Muslim entrepreneurs, to provide education and literacy regarding SCF products and the underlying contracts, along with the consequences and uniqueness of investment vis SCF.

From a managerial side, Sharia expert educators can be appointed to increase investors’ literacy and confidence to support SMEs’ business expansion via SCF. In addition, to minimize investment risk, SCF organizers are also advised to issue sukuk and shares in different low-risk businesses/sectors, followed by investment amounts that are more affordable for novice investors.

Research on SCF as an alternative to SME financing is still scarce. To the best of the author’s knowledge, this is the first research to empirically test the relationship between risk, SC, PK and SN on potential investors’ decisions to support SMEs through the SCF mechanism.

This study explores the impact of metaverse knowledge on freelancer engagement and performance within the gig economy, drawing upon the theoretical framework of social cognitive theory. The authors investigate the mediating role of freelancer engagement in the relationship between metaverse knowledge and performance, further examining the moderating influence of freelancer experience on these relationships.

Using a convenient sampling technique, data was collected through questionnaire from 301 freelancers working on various virtual platforms in Pakistan using a five-point Likert scale. Smart PLS 4.0 was used to analyze the data.

The findings reveal positive direct effect of metaverse knowledge on both freelancer engagement and performance. In addition, freelancer engagement significantly mediates the relationship between metaverse knowledge and performance. Furthermore, the findings affirm that the freelancers experience serves as a moderating factor in the relationship between metaverse knowledge, engagement and performance by indicating positive impact.

This study contributes a novel perspective to the gig economy literature by elucidating the underlying mechanisms through which metaverse knowledge drives freelancer performance via engagement. By examining the unique role of the metaverse in the gig context, the study offers valuable theoretical and practical implications for both scholars and practitioners seeking to understand and enhance freelancer engagement and performance in this evolving digital landscape.

This study aims to investigate the factors influencing consumer attitudes towards purchasing sustainable fashion. In particular, the authors examine the impact of self-transcendence and self-enhancement values on consumer attitudes towards purchasing sustainable fashion. The authors also examine the enablers (environmental concern, durability and fashion leadership) and barriers (fashion consciousness and price sensitivity) of sustainable fashion purchase behaviour.

The authors used a Web-based self-administered survey to collect data from 350 millennials. Partial least squares structural equation modelling was used to analyse data.

The findings indicate no substantial impact of self-transcendence values on attitudes towards sustainable fashion – while self-transcendence values exerted a notable effect on sustainable purchasing behaviour and environmental concerns. Furthermore, the results revealed no relationship between individuals’ attitudes towards sustainable fashion and their purchasing behaviour, whereas a strong relationship has been established between environmental concerns and attitudes towards sustainable fashion.

It provides empirical insights into factors that are pertinent in understating barriers and drivers of sustainable fashion behaviour among millennials.

This study uses the value-attitude-behaviour hierarchy to understand the purchase intentions of sustainable fashion, extending the range of sustainable consumption factors associated with attitudes and behaviour gaps.

This study aims to develop an overall project success (OPS) model by investigating the mediation impact of value management (VM) implementation between VM critical success factors (CSFs) and OPS as well as the moderation impact of VM CSFs between VM implementation and OPS.

In total, 335 structured questionnaires were administered to relevant stakeholders in the study area. The research used a partial least square structural equation modeling (PLS-SEM) to model the relationship among VM implementation, CSFs and OPS.

The results revealed that there is an indirect positive and significant correlation among the variables. The model prediction analysis also significantly impacted with 59.9% on OPS by setting VM implementation as a mediator variable and 61% by setting VM CSFs as a moderation variable.

This research work will serve as a guide or benchmark for decision-makers who want to use VM to improve the success of their building projects.

This study fills the knowledge gap by identifying and emphasizing the impact of VM CSFs and activities on OPS.

Contemporary changes have occurred in country-level policies and tourists’ intentions in recent years. The role of maintaining a country’s image is trendy in crisis control but has not yet been discussed in domestic tourism research. Extending the Stimulus Organism Response model, this study aims to focus on “trustable WOM creation” in China. In addition, it aimed to discover how behavioral changes encourage domestic tourism intention (DTI).

This study explored the mediating role of DTI and the moderating role of maintenance of country image (MCI) for trustable word of mouth (WOM) creation. Using the snowball sampling technique, a structural equation modeling analysis (Smart PLS-4) was employed to analyze the data of 487 Chinese tourists.

Findings confirm that behavioral changes positively encourage domestic tourism and discourage international tourism, with significant negative moderation by MCI. MCI has an insignificant positive moderating effect between government-media trust and DTI. Furthermore, DTI positively and directly affects the creation of trustable WOM. In addition, it had a 20% mediation effect (VAF%) between behavioral changes and WOM creation, higher than the rejected mediation effect (12%), in the causal relationship between government-media trust and WOM creation.

WOM creation varies from different behavioral changes, but findings suggest that government-media trust and DTI influenced it significantly. Based on the study findings, the government and media can enhance domestic tourism by maintaining the country’s image. These findings both encourage and control the recovery of tourism.

This study provides a theoretical explanation for tourists' behavioral changes during the pandemic. Moreover, it shows that despite avoiding international tourism due to behavioral changes and government-media trust, MCI moderation with the mediation effect of DTI can create trustable WOM. To the best of the authors’ knowledge, this is the first study to theoretically promote tourism through DTI-induced psychology as a mediator and an organism affect prevailing among Chinese tourists.

With ambidextrous innovation (AI) gaining paramount importance in the manufacturing sectors of emerging markets, this research aim to explore how leadership and management support (LMS) amplify this type of innovation by leveraging knowledge sources (KS). The study further probes the knowledge management capability (KMC) as moderating effect between KS and AI.

Using the convenient random sampling technique of a sample of 340 professionals within Pakistan’s manufacturing realm, data was collated via a structured questionnaire. The subsequent analysis harnessed the power of the variance-based partial least squares structural equation modelling approach.

This research underscores the pivotal role of LMS in elevating both facets of AI i.e. exploitative innovation (ERI) and exploratory innovation (ERT). KS emerge as a vital intermediary factor that bridges LMS with both types of innovation. Notably, the potency of KS in driving AI is significantly boosted by an organization’s KMC.

This study fills existing gaps in contemporary research by offering a nuanced perspective on how LMS enrich an organization’s dual innovation spectrum via KS. It sheds light on the symbiotic interplay of leadership, knowledge flows and innovation in Pakistan’s burgeoning manufacturing sector.

This study is designed to investigate a critical association between social media addiction and employee sleep while considering its implications for employee well-being and performance in the hospitality industry.

Based on adapted measures for the study variables, an electronic questionnaire was designed and used for the survey administered in the chain-restaurants of Pakistan. Through a non-probability convenient sampling survey, a total of 347 usable responses were obtained and analyzed for testing the hypothesized research model.

Results reveal negative associations between social media addiction, sleep quality, employee performance and well-being. The results have further shown sleep quality as an underlying mediating reason that explains the associations between social media addiction, employee performance and well-being.

The study addresses a gap in the literature by examining rarely explored factors such as social media addiction and sleep quality at the same time investigating its impact on performance and well-being of service employees. Significant implications for scholars and practitioners of the hospitality industry have been discussed while highlighting limitations and directions for future research.

Organizations' technological management capabilities (TMC) have emerged as a powerful tool to enable manufacturing firms to deal with environmental issues. This empirical investigation aims to introduce and validate a novel conceptual framework that seeks to uncover the latent relationships among the selected constructs of this study. Organizational TMC could enhance green production (GP) and reinforce the green competitive advantage (GCA) among manufacturing firms. Therefore, this research investigates the role of TMC of firms such as artificial intelligence capability (AIC), big data analytics capability (BDAC) and Internet of things capability (IOTC) in reshaping green innovation (RGI), employee development (ED), GP and GCA.

The Partial Least Squares-Structural Equation Modeling was proposed to test and validate this research’s conceptual model using 463 valid responses from manufacturing under the China–Pakistan Economic Corridor (CPEC) umbrella.

Our statistical findings confirmed that TMCs such as AIC, BDAC and IOTC supported the GP and CGA. ED and RGI positively correlated to GP. The hypotheses testing results also confirmed the mediating role of ED, RGI and GP and the moderating role of green firm innovativeness capability (GFIC) in the underdeveloped context of the manufacturing industry under the CPEC.

Moreover, the statistical findings of this study extend the existing literature by validating the possible direct, indirect/mediation and indirect/moderation relationship between TMC and GCA.

The present study, underpinned by the stimulus-organism-response (SOR) theory, aims to examine the impact of packaging semiotics on brand image, perceived brand quality, brand loyalty and purchase intention of well-established food brands.

A self-administered questionnaire was disseminated to participants residing in the Lucknow region of India. We conducted an experiment in which 374 participants evaluated the factors on a stimulus (chips packaging) using an online survey. Collected data were analysed through structural equation modelling (SEM).

The result suggests that packaging semiotics exhibits a positive influence on brand image and perceived brand quality of consumers. The brand image significantly impacts brand loyalty and consumers’ purchase intention. In addition, the perceived brand quality has a positive significant impact on brand loyalty, but a negative and insignificant influence on purchase intention. The results show that both brand image and perceived brand quality significantly mediate the relation between packaging semiotics and brand loyalty. Brand image significantly mediates but perceived brand quality does not mediate the relation between packaging semiotics and purchase intention.

The results of the study will assist food brands in determining how to utilise semiotics in packaging to positively influence brand image, perceived brand quality, brand loyalty and consumers’ intent to purchase.

The study is unique in the sense that it assesses the role of packaging semiotics as antecedent in mapping of brand loyalty and purchase intention through brand image and perceived product quality. This study takes a lead as these constructs have been less explored relatively from the lens of packaging semiotics in an emerging Asian market.