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In this article, the authors try to determine why and under what conditions consumers intend to buy green and what the consequences are. Relying on theories of reasoned action and theory of planned behaviour (TPB), the authors offer that the green purchase intention (GPI) is impressed by environmental and personality components. Provide statements about the determinants and key implications of such market identification.

Price image studies have dominated the consumer market but have been slower to evolve in the business market. This research aims to conceptualize and validate the firms’ price image (FPI) in the business market, as well as to develop a conceptual framework for exploring the importance of pricing capability (PC) in the formation of FPI and its influence on customer value (CV) and business performance (BP).

The study conducted field interviews with business managers and customers of Indian small and medium-sized enterprises to operationalize and validate the FPI variable using a mixed method of qualitative and quantitative multivariate analyses. Partial least square structural equation modeling technique was applied to validate a conceptual model on a sample of 286 respondents acquired from both physical and digital questionnaire survey techniques.

The findings revealed that PC is positively linked to FPI, which in turn, significantly affects CV and BP. Moreover, CV serves as a partial mediator in the FPI–BP link. The research also offers a measurement scale consisting of eight items for assessing the FPI variable from the stakeholders’ perspective.

This research contributes to the literature on price image by refining and testing measures of FPI, and enriches the existing literature by understanding the theoretical relationships among PC, FPI, CV, and BP.

The research reveals that developing PC is a useful tool for SMEs to build favorable FPI, which delivers superior CV and obtains improved BP. The findings can also assist SME managers to gain a sustainable competitive advantage by maintaining a favorable FPI.

While a growing number of consumer market studies reveal that price image is strategically important for the retailers who own it, no study has explored the role of price image in the business market. This is the first study to explore price image at the firm level in the business market. This study further provides empirical evidence for the claim that PC influences the formation of a FPI and clarifies the relationship between FPI, CV and BP.

According to the definition, visiting any specific destination to explore and unfold the darkest event of human history is known as dark tourism. This journey involves much of the darker side of the travel which includes massacre, genocide, harlotry or flesh trade, ethnic cleansing, war, or disaster which is either natural and accidental or created by humans. Many international and domestic tourists travel around different states of India to explore its culture and community, foods and festivals, art, crafts and music, and the climate. The idea behind “dark tourism” is highly sensitive in the case of the Indian tourism context as Indian culture is much more possessive and protective compared to Western culture. The idea behind dark tourism and its utilization started in 1996; the phenomenon of this tourism mainly exists within a destination and is mainly controlled by societies and political regimes. This augmented exploration either encourages or discourages a tourist from exploring a destination for solo or group travel or restricts them due to psychological and social aspects. Many people think that dark tourism can increase interest in committing crimes and may increase the criminal mindset among individuals. The main objective of this research is to explore the major constraints and challenges of dark tourism.

The proliferation of non-fungible token (NFT)-based crypto-art platforms has transformed how creators manage, own and earn money through the creation, assets and identity of their digital works. Despite this, no studies have examined the drivers of continuous content contribution behavior (CCCB) toward NFTs. Hence, this study draws on the theory of relational bonds to examine how various relational bonds affect feelings of psychological ownership, which, in turn, affects CCCB on metaverse platforms.

Using structural equation modeling and importance-performance matrix analysis, an online survey of 434 content creators from prominent NFT platforms empirically validated the research hypotheses.

Financial, structural, and social bonds positively affect psychological ownership, which in turn encourages CCCBs. The results of the importance-performance matrix analysis reveal that male content creators prioritized virtual reputation and social enhancement, whereas female content creators prioritized personalization and monetary gains.

We examine Web 3.0 and the NFT creators’ network that characterizes the governance practices of the metaverse. Consequently, the findings facilitate a better understanding of creator economy and meta-verse commerce.

This paper intends to contribute to the evolving understanding of Indian adolescents as consumers by examining their unique relationships with food brands, focusing specifically on brand love. It further investigates the key drivers that cultivate brand love among adolescents and explores the resulting outcomes of brand love.

About 37 in-depth interviews, including three exercises, were conducted with adolescents aged 11–16. The first and second exercises used projective techniques to explore respondents’ culture-bound love relationships with their favorite brands. Using the laddering technique, the third exercise investigated the critical drivers of respondents’ brand love.

The study reveals that adolescents derive value through attribute-benefit-value linkages from the consumption experience, leading to brand love. The customer value–brand love dynamics result in adolescents’ customer engagement behavior. Additionally, Indian adolescent customers seek brand consumption as a medium to instate their social identity and achieve hedonic pleasure from the experience. The study highlights the role of socialization and attitudinal autonomy in shaping adolescent–brand interactions.

The study could be relevant for both academicians and practitioners as they unveil the consumer psychology of contemporary adolescents in emerging countries like India and how similar or different they are from adult consumers. Also, there are very few adolescent–brand relationship studies in the past that have been deliberated in the context of food brands. Brand managers may design their product development and communication appeals around higher levels of abstraction in the attribute-benefit-value linkages discovered by this study.

The purpose of this paper is to examine the underlying mechanisms influencing the social entrepreneurial intentions of individuals in China, adopting social capital theory, bottom-up and people-based approach. The interrelated effects of intellectual capital (social community trust, social capital bonding and social participation) on social innovation tendency were measured.

We recruited 502 Chinese individuals by utilising a reliable survey platform in China. This study used structural equation modelling as an analytical approach to examine the influence of social capital on social innovation and social entrepreneurship intention.

The findings showed that social innovation tendencies mediate the relationship between social community trust, social capital bonding and social participation and the social entrepreneurial intentions of individuals. The findings support the tested hypotheses that social innovation tendencies are the key mechanism to translate into stronger social entrepreneurial intentions. An iterative framework emphasising transparency and open collaboration among stakeholders, which are vital for fostering social entrepreneurial intentions, was proposed.

This is a novel empirical study to apply social capital theory to the field of social enterprises in the Chinese context using structural equation modelling, bottom-up, people-based approach and iterative model. The findings offer valuable practical insights for entrepreneurial and SME practices to foster social entrepreneurship through a people-based approach, emphasising the importance of fostering trust, strengthening social bonds, and encouraging active social participation.

The global urban population is expanding rapidly, leading to higher energy consumption, air pollution, and traffic jams in cities that require more efficient solutions. Smart cities are anticipated to address the efficiency of urban infrastructure. In the Sultanate of Oman, the government launched the idea of establishing smart cities to promote large-scale planned urban expansion, especially in the capital, Muscat, as well as to promote accelerated development and growth. As the Sultanate embarks on this journey to establish smart cities “such as the Sultan Haitham City Project” to drive development in the country. The objective of this study is to ascertain the principles and facets of sustainable development and its contribution to the formulation of urban development policies. Additionally, this study seeks to evaluate the notion of smart cities along with their distinctive features and constituents. As the Sultanate of Oman embarks on this journey to create engines and alternatives to develop the economy and push the wheel of development in the country according to Oman Vision 2040, this chapter outlines the way to make this dream a reality. The chapter provides strategies for planned urban expansion, especially in the capital, Muscat, and guidelines for the development of smart cities. It explains in detail the difficulties faced by some smart cities in the world.

The purpose of this study is to investigate the impact of psychological ownership (PO) on residents’ destination advocacy (DA) behaviour in the context of emerging tourist destinations and to assess the role of attitude as a mediator in the relationship.

A quantitative methodology was used and primary data was collected via an online survey to a sample of 333 residents from emerging tourist destinations in India. This study used the partial least squares (PLS) method to test the hypotheses.

The results indicate that residents’ knowledge about their hometown positively influences PO which in turn affects DA behaviour. Furthermore, PO influences attitude which in turn significantly influences DA behaviour. Additionally, the findings reveal the mediating role of attitude between PO and residents’ advocacy behavioural outcomes.

This study advances the concept that residents are important stakeholders who can promote a destination. Local authorities should prioritise residents over tourists and incorporate their image, identity, personality, style and values into destination promotion. They can also improve destination services to boost residents' positive attitudes.

The uniqueness of the study lies in associating PO and outcome as DA behaviour. The model suggests that enhancing PO of their hometown among the residents can have significant advantages for tourism development.

Switching to green energy is a crucial step in achieving carbon neutrality. This study aims to explore what motivates people to use green energy and how much more people are willing to pay for green energy.

Grounded on the value–attitude–intention hierarchy, this study proposes that environmental consciousness as a human value influences attitudes including attitude toward environmental issues and attitude toward ecosocial benefits while attitudes, information and knowledge about green energy and quality and price of green energy influence people’s intention to use green energy. Data were collected from 342 Chinese adults.

Results showed that environmental consciousness significantly and positively influenced attitudes while attitude toward environmental issues had the greatest effect on people’s intention to use green energy, followed by quality and price of green energy. About 44% respondents were willing to pay 2.5% to <5% more money for green energy.

This study extended the use of value–attitude–intention hierarchy to investigate what motivates people to use green energy. Specifically, this study demonstrated that quality and price, and knowledge and information also significantly shaped people’s intention to use green energy significantly.

To examine the impact of manufacturer reputation, retailer reputation, and product price on consumers’ perceived quality and purchasing behavior regarding organic milk.

Employing a 2 × 2 experiment, data were collected from 1,259 consumers in 32 provinces in China.

When a low-reputation manufacturer sells products through a high-reputation retailer, it improves consumers’ perception of quality and positively influences their purchasing behavior. Interestingly, setting higher prices for products manufactured by low-reputation companies and selling them through high-reputation retailers did not significantly enhance consumers’ perceived quality and deter their purchasing behavior.

The analysis expands the framework for cue diagnosis. While the existing framework primarily focuses on the influence of cue-type combinations on perceived quality, it does not integrate purchasing behavior into the conceptual framework. This limitation hinders people understanding of the theoretical mechanisms underlying the use of cues in purchasing decisions. This paper address this by gradually introducing variables, such as retailer reputation and product price, into the baseline model, thereby extending this theory. In addition, this paper advances the marketing research literature within the business-to-business-to-consumer context by examining the additive effects of manufacturer reputation, retailer reputation, and product price on consumers’ perception of quality and purchasing behavior.