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This research aims to explore the mechanisms and conditions that motivate diners to engage in foodstagramming. It focuses on intrinsic versus extrinsic motivations, and the role of the dining environment in facilitating social connection and social commerce intention.

Two scenario-based experiments were conducted among Chinese participants. Experiment 1 (n = 219) used a one-factor between-subjects design to test the effect of foodstagramming incentives (intrinsic vs extrinsic) on social commerce intention. Experiment 2 (n = 529) used a 2 (foodstagramming incentive: extrinsic vs intrinsic) × 2 (environmental attractiveness: low vs high) between-subjects design to examine the mediation of social connection and the moderation of environmental attractiveness.

Intrinsic incentives more effectively enhance tourists’ social commerce intention than extrinsic incentives. The attractiveness of the dining environment moderates this relationship. Extrinsic incentives significantly boost social commerce intention and social connection in low-attractiveness environments, but not in high-attractiveness environments. Social connection serves as a conditional mediator.

Restaurant managers should prioritize superior service and culinary offerings, and invest in appealing dining environments to encourage tourists to share their dining experiences, leveraging word-of-mouth promotions. In less attractive settings, external incentives like coupons or discounts can promote food selfie-taking and sharing, driving social commerce intention.

This study offers new insights into foodstagramming motivations, highlighting the effectiveness of economic incentives and the role of the service environment in influencing social commerce behaviors. It expands the literature on service environments by explaining their effect on tourists’ sharing, commenting, liking and repurchasing behaviors.

本研究探讨了激励食客进行“美食打卡”行为的机制与条件, 重点分析了内在与外在激励, 以及用餐环境在促进社交联系和社交商务意图中的作用。

研究基于两个场景实验, 实验对象为中国参与者。实验1（n = 219）采用单因素组间设计, 以测试美食打卡激励（内在 vs. 外在）对社交商务意图的影响。实验2（n = 529）采用2（美食打卡激励：外在 vs. 内在）× 2（环境吸引力：低 vs. 高）的组间设计, 考察了社交联系的中介作用以及环境吸引力的调节作用。

内在激励比外在激励更有效地提升游客的社交商务意图。餐饮环境的吸引力对该关系具有调节作用。在低吸引力环境中, 外在激励显著增强了社交商务意图和社交联系, 而在高吸引力环境中则不然。社交联系作为一个有条件的中介发挥作用。

餐厅经理应优先提供优质服务和高水平餐饮, 同时投资于吸引人的用餐环境, 以鼓励游客分享他们的用餐体验, 借此促进口碑传播。在吸引力较低的环境中, 优惠券或折扣等外在激励可以有效促进美食自拍和分享行为, 进而推动社交商务意图。

本研究为美食打卡动机提供了新见解, 突显了经济激励的效果以及服务环境在社交商务行为中的作用。研究扩展了关于服务环境的文献, 阐释了其对游客分享、评论、点赞和复购行为的影响。

Esta investigación explora los mecanismos y condiciones que motivan a los comensales a participar en foodstagramming. Se centra en las motivaciones intrínsecas frente a las extrínsecas, así como en el papel del entorno gastronómico para facilitar la conexión social y la intención de comercio social.

Se realizaron dos experimentos basados en escenarios con participantes chinos. En el Experimento 1 (n = 219) se utilizó un diseño de un factor entre sujetos para comprobar el efecto de los incentivos de foodstagramming (intrínsecos vs. extrínsecos) en la intención de comercio social. En el Experimento 2 (n = 529) se empleó un diseño 2 (incentivo de foodstagramming: extrínseco vs. intrínseco) × 2 (atractivo del entorno: bajo vs. alto) entre sujetos para examinar la mediación de la conexión social y la moderación del atractivo del entorno.

Los incentivos intrínsecos mejoran de manera más efectiva la intención de comercio social de los turistas que los incentivos extrínsecos. El atractivo del entorno gastronómico modera esta relación. Los incentivos extrínsecos incrementan significativamente la intención de comercio social y la conexión social en entornos poco atractivos, pero no en entornos muy atractivos. La conexión social actúa como un mediador condicional.

Los gerentes de restaurantes deben dar prioridad a un servicio y una oferta culinaria superiores, e invertir en entornos gastronómicos atractivos para animar a los turistas a compartir sus experiencias gastronómicas, aprovechando la promoción boca a boca. En entornos menos atractivos, los incentivos externos, como cupones o descuentos, pueden animar a los clientes a hacerse selfies y compartirlos, impulsando así la intención de comercio social.

Este estudio ofrece nuevos conocimientos sobre las motivaciones para el foodstagramming, destacando la eficacia de los incentivos económicos y el papel del entorno del servicio en la influencia sobre los comportamientos de comercio social. Amplía la literatura sobre entornos de servicio explicando su efecto en los comportamientos de los turistas de compartir, comentar, dar “me gusta” y realizar compras repetidas.

While the rise of chain restaurants has attracted increasing research interest, few studies have taken servicescape into consideration to examine its effects on transformative service outcomes. This study aims to assess how social service elements can provide customers with restorative qualities, though social components are considered vital in constituting a dining locale's servicescape (AKA Social Servicescape).

The study fills the void above by undertaking a survey-based quantitative research method. Using online surveys with a sample of 306 diners, the study employed structural equation modeling to explore a proposed moderated mediation model. A post-hoc interview followed to provide qualitative data to complement the findings developed from surveys.

Results first point to a positive relationship between social servicescape and attention restoration. Moreover, the authors unveil that substantive servicescape has a moderating effect on the relationship of interest, suggesting the interplay of social and built servicescape in promoting restorative experiences.

Social and built stimuli can be intertwined to offer restorative qualities for customers. Through such an intertwined network of relationships, one may derive better mental health resources from hospitality settings.

This research presents new nuances to the existing field of inquiry by linking social servicescape and restoration through an intertwined network of attentional recovery.

The study aims to investigate the effects of bodily feelings on preference for robotic service by examining direct and indirect sensations from physical and metaphorically projected bodily feelings.

Through four empirical experiments involving video and recall tasks to metaphorically manipulate participants’ bodily warmth and directly manipulate ambient temperature, the authors explored the mediating role of the need for warmth and the moderating role of robotic features (warmth vs competence) on consumer willingness to engage with and pay for robotic services.

Warmth perception exhibits a positive correlation with robotic services. This relationship is mediated by the need for warmth. Moreover, when customers experience a sensation of physical warmth, they show a greater willingness to pay for a robotic service exhibiting competence versus warmth.

This research contributes to the literature by integrating the feelings-as-information theory and the mind perception view to understand the judgment of robotic services. It extends the application of the embodied cognition theory, highlighting the significance of bodily feelings as a source of information in customer decision-making processes. Furthermore, this research explores the metaphoric influence of service features on bodily responses, providing new insights into the role of embodiment and mental perception in robotic service evaluations.

Managers should consider using different robots based on seasonal settings to meet customers’ need for warmth. Understanding customers’ bodily feelings and the metaphoric influence of service features contributes to the design of more effective and customer-centric robotic services.

This inquiry explores the metaphoric influence of service features on bodily responses, providing new insights into the role of embodiment and mental perception in robotic service evaluations.

This paper aims to answer questions pertinent to whether or not services provided by smart hotels are really what customers are looking for, as well as to ascertain what are some unintended experiences guests may encounter. In essence, to the best of the authors’ knowledge, this research is the first in the field to acknowledge the paradox of smart service.

This inquiry adopts a qualitative approach with data-driven from online customer reviews and semistructured interviews. Thematic analysis was undertaken to interpret review comments.

Results point to a new phenomenon, which is coined as the smartness paradox. In particular, customers on one hand enjoy an array of smart-infused experiences that jointly offer patrons a sense of a futuristic lifestyle. On the other hand, smart devices superimpose a number of hindrances that bring guests dismay and annoyance.

This investigation brings smart service failure to the fore to highlight several key failure themes that could jeopardize the entire operation with debased customers’ satisfaction and loyalty inclination.

The smartness-paradox framework used in the present inquiry entails both approach and avoidance consequences customers enact depending on their smart experiences.

The study aims to propose a triadic interaction model to assess the effect of customer–customer (C2C), employee–customer and robot–customer interactions on customer voluntary performance in the context of smart dining.

An explanatory sequential mixed methods design was used. First, a quantitative study surveyed Foodom patrons to assess the impact of triadic interactions on customer voluntary performance. The mediating role of trust and social support and the moderating effect of the need to belong were also explored. A post hoc study (Study 2) analyzed online comments to validate and complement the survey findings.

While all interactions promote social support, the C2C interactions significantly correlate with customer trust. Moreover, customer voluntary performance is influenced by both customer trust and social support, while the need to belong remains as a moderator. Findings from Study 2 consolidate and enrich the relationships identified in Study 1.

This research reveals that patrons in smart dining still value interactions with employees and other diners. It enriches the stream of work on interaction quality by illuminating how different types of interactions could co-create value for customers, subsequently fostering voluntary behavior in smart dining contexts.

This research explores how patrons perceive interactions with robots in smart hospitality, highlighting their impact on trust and social support. It also sheds light on how interactions among robots, employees and customers influence customer voluntary performance, emphasizing the role of the need to belong in moderating relationships in this setting.

This study aims to explore the role of social media visual posts (known as foodstagramming) on restaurant visit intention. Drawing on the heuristic–systematic model and normative focus theory, this research introduces a framework that assesses the effects of key foodstagramming attributes – vicarious expression, aesthetic appeal and post popularity – and the mediating roles of goal relevance and mimicking desire, in the process.

Structural equation modelling was performed to test the proposed model using a sample of tourists (n = 377) and residents (n = 341). Multi-group analysis was performed to compare the differences between these groups.

Results reveal that mimicking desire and goal relevance influence restaurant visit intention; however, mimicking desire has a stronger influence than goal relevance. Little difference was found between the tourist and the resident groups in the proposed relationships, except that vicarious expression positively influences mimicking desire in the tourist group but not in the resident group.

This study guides restauranteurs and social media influencers (foodstagrammers). It shows that consumers value the textual content and aesthetic appeal of photos over the popularity of a post. It also indicates that vicarious expression is more important for tourists than for residents.

This research advances social media marketing literature by proposing a new information processing framework. To the best of the authors’ knowledge, this study is one of the first studies to explore the impact of visual post attributes on individual decision-making behaviours through socially acceptable norms.

What kind of robotic service do customers prefer when they dine out alone? This study aims to investigate how robotic service type affects solo diners’ attitude toward robotic service and restaurant revisit intention, through the mediation of rapport. It also examines the moderating effects of the need to belong and restaurant type.

Three experiments were conducted. Study 1 used a one-factor between-subjects design to test the effect of robotic service type on rapport and solo diners’ responses. Study 2 conducted a 2 (robotic service type: service-delivery vs entertainment) × need to belong quasi-experimental design to examine the moderation of need to belong. Study 3 used a 2 (robotic service type: service-delivery vs entertainment) × 2 (restaurant type: traditional restaurant vs solo-friendly restaurant) factorial between-subjects design to test the moderation of restaurant type. A qualitative study (Study 4) complements the experimental results based on semistructured interviews.

Entertainment (vs service-delivery) robotic service has a stronger effect on solo diners’ responses, with rapport serving as a mediator. Additionally, solo diners with a heightened need to belong demonstrate an intensified rapport effect when receiving entertainment-oriented robotic service. Furthermore, restaurant type plays a moderating role between robotic service type and consumer responses. For traditional restaurants, solo diners who receive entertainment (vs service-delivery) robotic service tend to form stronger rapport and favorable responses. The results of the qualitative study elucidate and support the hypothesized relationships of the experimental studies.

Restaurant operators could consider offering entertainment-based smart devices that allow solo diners to indulge themselves during the dining encounter. Restaurants could also design environmental cues that can signify a sense of comfort, such as redesigning tables with individual seats for solo diners to enhance their perceptions of shared characteristics among other solo diners in the same space.

This research advances the literature on solo dining and robotic service, by investigating how human–robot interaction can fulfill solo diners’ relatedness goals, as self-determination theory suggests. This inquiry also represents an early attempt in the hospitality literature to empirically examine the influence of robotic service type on consumer responses through the mediation of rapport.

This study presents a bibliometric analysis of hospitality and tourism literature related to the COVID-19 pandemic, categorizing the pandemic into five phases: inception, growth, maturity, endemic and new normal.

Using the Web of Science database, 2,485 publications from Q1 and Q2 journals of the SCImago Journal and Country Rank, published from January 2020 to July 2024, were analyzed. Advanced bibliometric techniques, including co-word analysis and structural topic modeling, were employed to trace research trends and theoretical frameworks.

The study identifies key publications, authors and affiliations. It also highlights evolving research themes across different pandemic phases. The analysis reveals a dynamic shift from immediate impacts to recovery, resilience and sustainability. The study also discusses the diverse theoretical approaches used to understand pandemic-related behaviors, emphasizing the importance of health and risk theories.

Findings point to ways in which businesses may adapt and diversify their business models to be more resilient to future health-related crises. The findings further emphasize the importance of promoting sustainable and responsible tourism practices, as well as supporting employee well-being.

The findings offer valuable insights for future research and practical implications for the hospitality and tourism sectors in preparing for potential future pandemics by reviewing the entire progress of the pandemic.