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During World War I, more than 11,000,000 children, or over half of all schoolchildren in America, joined their local Junior Red Cross and engaged in volunteer war work. What these children learned in school from their work with the Junior Red Cross, as well as those who did the same work outside of the organization, was an important part of the war work underway in the nation. While they may not have been working for wages, they were still an essential part of the war work economy. Across the nation, they made thousands of quilts, not just for the soldiers in the hospitals but also for the orphans of France, Belgium, and Armenia. Their colorful and warm quilts are the perfect example of youthful resistance against the pallid and cold realities of war. By focusing more on the journalism of the day, rather than the secondary sources related to the economics of the war, this chapter strives to tell their stories and return to the children the praise and admiration they got during the war for their dedication to their country that was, unfortunately, forgotten over time. By making these quilts, the children not only showed great patriotism and interest in the war, for they were responsible for providing comfort to the casualties of war and hope for the survivors of genocide, but they also served as valuable economic sources in the war economy. And as we all know, a good citizen contributes to the economy, and good citizens deserve recognition.

Red Riding Hood is said to have been assembled from folktales that pre-date the collector Charles Perrault's 1697 re-telling and initial publishing (Dundes, 1989; Zipes, 1993). Since then, it is a story that has been re-told and re-imagined many times in various media contexts, with Beckett suggesting that it is one of the most familiar icons of Western culture, and a ‘highly effective intertextual referent’ (Beckett, 2002, p. XVI). Even though this story has been generally regarded as a children's tale, adult themes of sexuality and transgression have been explored in modern re-conceptions. In this chapter, we examine the representation of gender and masculinity in commercial media output: the 2011 American film Red Riding Hood (Hardwicke, 2011) and the pilot episode of the NBC series Grimm (2011). In Red Riding Hood, a romantic horror film, the male characters may be regarded as satellites that cluster around the female protagonist, whereas in Grimm, through its generic fusion of police procedural and horror genres, the text plays upon strong established examples of traditional male roles alongside more nuanced and contemporary representations of masculinity. Our analysis explores themes of transformation and heteronormativity and the extent to which the texts challenge or conform to traditional tellings.

The institutional structures established by French and British colonists continue to shape the socio-economic landscape of sub-Saharan Africa, potentially contributing to the unequal distribution of child poverty. This study, therefore, has significant relevance as it aims to estimate child poverty disparities within the context of colonial origins in Francophone and Anglophone African countries.

This study utilised data from the Demographic and Health Surveys (DHS) conducted between 2000 and 2019 involving 22 sub-Saharan African states. A rights-based framework was applied based on the SDG-updated Gordon et al. (2003) methodology to measure child poverty. We then compared child poverty disparities between colonial origins using one-way ANOVA tests and risk ratios to quantify the magnitude of these differences.

Critically high estimates of sanitation and housing poverty (above 70% prevalence) were observed in the two colonial settings. Children in Francophone states were 1.4 times (RR = 1.4; 95% CI: 1.1–1.8) more likely to experience higher risks of low medical access, almost twice as likely to experience low vaccine uptake (risk ratios-RR = 1.8; 95% CI: 1.2–2.8) or no formal education (RR = 1.7; 95% CI: 1.1–2.5). All other dimensions were equal between colonial origins.

Due to its cross-comparative approach, this study is restricted in making conclusive inferences regarding the causal relationship between colonialism and health/education poverty. Also, given the limited number of countries, particularly Anglophone countries, our sample may not fully represent all French and British ex-colonies. As a follow-up to this study, we intend to repeat this analysis using the harmonised Multiple Indicator Cluster (MIC) surveys, providing a larger number of countries.

Despite similar household poverty levels in both colonial settings, Francophone states had lower access to health and education services than Anglophone states. These findings indicate deeper systemic issues that may be rooted in the historical governance styles of centralisation. More effective decentralisation of healthcare and education services in Francophone countries and improved government commitment to addressing household poverty throughout sub-Saharan Africa are imperative.

This chapter explores the present state of the worldwide tourism sector and its complex phenomenological interconnection with climate change. This analysis emphasizes the significant environmental consequences resulting from the rise of tourism, which can be attributed to the exponential growth facilitated by enhanced connectivity and the concurrent increase in disposable incomes. It thoroughly analyses the primary factors that contribute to the environmental impact of the sector, which encompasses emissions from transportation, infrastructure development, waste generation, and resource usage. Furthermore, this analysis sheds light on the obstacles encountered in the process of shifting toward sustainability, including limited knowledge and understanding, deficiencies in policy implementation, and reluctance to embrace transformation within the sector. However, it also provides insights into numerous activities and solutions currently in progress to alleviate the environmental impact of the industry. The aforementioned approaches encompass the implementation of sustainable tourism practices, legislation revisions, and advancements in technology. This chapter concludes by highlighting the imperative need for a collaborative initiative including governmental bodies, industrial participants, and tourists to establish a harmonious equilibrium between the pursuit of economic expansion and the protection of the environment. The future trajectory of global tourism is contingent upon the adoption of sustainable practices, which are crucial for fostering a healthy coexistence between the tourism industry and the environment.

In marketing and consumer research, the study of Indigenous ideas and rituals remains limited. The authors present an Indigenous-informed study of consumption rituals co-produced with members of the Shipibo–Konibo Indigenous group of the Peruvian Amazon. Specifically, the authors worked with the Comando Matico, a group of Shipibos from Pucallpa, Peru. This study aims to investigate how Indigenous spiritual beliefs shape health-related consumption rituals by focusing on the experience of the Shipibos and their response to COVID-19.

Drawing upon the principles of Indigenous research, the authors co-produced this study with the Comando Matico. The authors collaboratively discussed the research project’s design, analysed and interpreted data and co-authored this study with members of the Comando Matico. This study uses discourse analyses. The corpus of discourse is speech and text produced by the Comando Matico in webinars and online interviews during the COVID-19 pandemic. The full and active participation of the Comando Matico informed the discourse analysis by ensuring Indigenous knowledge, and worldviews were infused throughout the process.

The authors foreground how Indigenous spiritual beliefs act as a force that imbues the knowledge and practice of health, wellbeing and illness, and this process shapes the performance of rituals. In Indigenous contexts, multiple spirits coexist with consumers, who adhere to specific rituals to respond to and relate to these spirits. Indigenous consumption rituals involve the participation of non-human beings (called rao, ibo, yoshin and chaikoni by the Shipibos) and this aspect challenges the traditional notion of rituals and ritual elements in marketing.

The authors demonstrate how Indigenous spiritual beliefs shape consumption rituals in the context of health and draw attention to how the acknowledgement of alternative ontologies and epistemologies can help address dominant hierarchies of knowledge in marketing theory.

Following a discussion of the case, students should be able to analyse competitive dynamics: provide an in-depth critical analysis of Ilco Farming’s microenvironment, using the structure–conduct–performance framework; evaluate strategic positioning: conduct a SWOT analysis of Ilco Farming’s medicinal cannabis business; and develop strategic approaches: propose actionable strategies that would provide effective solutions to the problem of constrained market conditions currently faced by Ilco Farming.

Coenie and Ilse Venter established Ilco Farming, a cannabis farm located in the Viljoenskroon district in the Free State province in South Africa, in 2021. From the beginning, they poured their hearts and souls into their new venture, which soon paid off. A few short months after Ilco Farming began operating, despite the presence of other large competitors, Ilco Farming supplied a large share of the domestic medicinal market with flower heads. But then an unexpected challenge presented itself. In March 2023, Ilco Farming was operating at only 23% (600 m²) of its production capacity of 2600 m² and had considerable room for growth, the local market – at least the local legal market – for cannabis began to show signs of saturation. Coenie and Ilsa found themselves at the proverbial crossroads, grappling with the crucial decision of how to secure their farm’s future in the face of a fast-saturating local (legal) cannabis market and a thriving (illegal) black market. Coenie and Ilse refused to entertain the idea of going the black market route, as they were unwilling to risk losing their operating licence. They calculated that the farm would reach breakeven point within the next two years, with profits unlikely during this period. Should they persist with their current strategy of producing high-quality products and delivering a superior service in the hopes of growing their market share? Or should they consider other strategic options? Coenie and Ilse were sitting at their boardroom table having a cup of coffee and looking out of the window at Ilco Farming’s impressive SAHPRA- and GAP-approved warehouse and tunnels. “What should we do?” they both wondered.

The case study can be used in postgraduate courses in microeconomics (PGDIP/MBA) and agricultural economics (PGDIP/MBA).

Teaching notes are available for educators only.

CSS 5: International business.

The purpose of this paper is to use Delphi technique to assess the applicability of coupling various project delivery methods (PDMs) and contract strategies (CSs) for delivery of public building projects (PBP) in Ethiopia.

To achieve the objective of this research, an online Delphi study was designed, conducted and analyzed using various statistical procedures. Results were compared to CII’s project delivery and CS (PDCS) tool, a US-based PDM selection tool.

This study converged in the third round signifying a consensus on the importance of design–build and construction manager at risk as alternatives to design–bid–build. In addition, “controlling schedule growth” was deemed to be a major performance measure that needs to be considered for PBP in Ethiopia, a result consistent with the outcomes from CII’s PDCS tool.

Among existing studies, none to the best of the authors’ knowledge has focused on a holistic approach to identify the most appropriate pairings of PDMs and CSs for PBP which was critically needed due to the magnitude and high stakes of these projects. This research is a steppingstone toward gaining knowledge on how to approach these types of projects in fast-growing environments thirsty for new building projects such as in Ethiopia.

Autoethnography as a methodology has proved increasingly attractive to higher education researchers in recent years, particularly those in marginalized positions. This article examines the extant research literature, focusing on the origins and meaning of the approach, how it has been applied in practice and the issues and critiques that have been raised. It concludes that collaborative forms of autoethnography probably offer the best way forward.