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This paper aims to bridge the extended reality framework and the luxury hospitality literature by providing insights into how immersive technologies using artificial intelligence (AI) can shape luxury value and consumer differentiation.

The authors conducted three experimental studies comparing immersive AI versus traditional hospitality across luxury contexts (hotels, restaurants and spas). Study 1 investigates the effect of immersive AI (vs traditional hospitality) on customers’ behavioral intentions and the need for differentiation using virtual-assisted reality. Study 2 tests the underlying mechanism of the need for differentiation and luxury value in an augmented reality context. Study 3 provides additional support for the proposed underlying mechanism using virtual-assisted reality in luxury hospitality.

The findings reveal that immersive AI (vs traditional) luxury hospitality reduces customers’ behavioral intentions of using such services and perceived luxury value. Moreover, the findings indicate that the intention to use immersive AI (vs traditional) luxury hospitality services is contingent upon customers’ need for differentiation.

The findings have important theoretical and managerial implications for immersive technologies in luxury hospitality. They shed light on the dynamics between integrating immersive AI into luxury hospitality and its impact on customers’ differentiation motives and perceived luxury value. The findings reveal the detrimental effect of using immersive AI (vs traditional hospitality) within this context.

Higher education institutions (HEIs) have a pivotal role in global sustainable development. The purpose of this study is to assess the QualEnv Consortium's contributions (QualEnv, a cooperative network of 16 universities across several countries, aimed to promote sustainability within HEIs). This paper focuses on three key objectives: illustrating QualEnv's successful, replicable sustainability strategies, highlighting their application and outcomes and contributing to the discourse on sustainable practices in HEIs.

This research uses qualitative and exploratory methods to provide an in-depth view of sustainability practices and strategies within universities. This study relies on documentation, specifically the “Sustainability Handbooks” of the QualEnv project, as a source of evidence.

This study reveals that the QualEnv Consortium's strategies have significantly improved the environmental and social performance of participating HEIs. Notably, this research identifies substantial enhancements in key sustainability metrics, including reduced carbon emissions, increased adoption of eco-friendly practices and stronger community engagement.

This study has some limitations. First, the choice of a qualitative methodological approach may constrain the generalizability of the findings. Another relevant limitation is related to the uniformity in adopting sustainable practices. The effectiveness of actions linked to the Sustainable Development Goals may depend on consistency in implementation among participating universities, and variations in this aspect can affect the direct comparison of adopted strategies.

This research contributes to the sustainability in higher education field by comprehensively examining the QualEnv Consortium's innovative approach. By focusing on QualEnv's experiences and outcomes, this research offers valuable insights and serves as a model for HEIs worldwide seeking to align their academic, research and community engagement efforts with sustainable development goals.

The innovation ecosystem makes it possible to build a network strategy that allows organizations to collaborate and evolve together, especially in public organizations in which the population’s expectation for better services is growing and resources are scarce. Thus, the theory of the innovation ecosystem is analyzed in this study to structure mechanisms for spending efficiency within the institutions of the Brazilian federal education network. This choice is justified by the need to explore the coordination of the innovation ecosystem applied in the university context.

This study was carried out using a qualitative approach. An action research methodology was used on the Ministry of Education of Brazil (MEC), focusing on 110 institutions of the federal education network (federal universities and institutes). Action research was applied in this study because of its capacity to generate knowledge and address practical problems, specifically those concerning the efficiency of public spending in the examined educational institutions.

A model called the Innovation Ecosystem for Efficiency of Public Spending in Institutions of the Brazilian Federal Network of Education was developed. The model is composed of three layers: a core layer consisting of the MEC as a supervisory body that exerts influence over institutions, a platform layer consisting of four platforms and a development and application layer consisting of actors that interact with ecosystem activities.

As its main contribution, this study presents how public institutions, especially those linked to the area of federal education, can organize and articulate partnership designs to promote innovation and efficiency in public spending.

This research relied on the broaden-and-build (B&B) theory to explore emotional predictors for curiosity-related differences in daily engagement and contextual performance. We tested a moderated mediation model, arguing that daily positive emotions would be related to daily work engagement and contextual performance.

A total of 586 participants participated in a five-day diary study (n = 2379).

Multi-level modeling showed that, at the person level of analysis, daily positive emotions were significantly and positively related to daily work engagement and, in turn, daily performance. At the daily level of analysis, the mediation model was moderated by curiosity, such that it became stronger for individuals who scored higher on curiosity.

These findings make relevant theoretical contributions to understanding the power of curiosity for daily emotional dynamics in organizations. Compared to traditional between-person variables, these results also expand knowledge on within-person processes that explain daily work engagement and contextual performance. In sum, this study shows that “curiosity does not kill the cat”; instead, it makes it productive.

Data for this case was collected through multiple interviews with the founder, staff and customers of Miss Rizos. In total, about 10 h of interviews were recorded and transcribed. To write the case, the authors visited the firm’s premises in Santo Domingo. Furthermore, observations, participation as clients and informal interactions also resulted in additional data and evidence that supported the case. In addition, the authors consulted corporate documents and archival data, as well as secondary sources, such as internet news, blogs, YouTube and other social media.

In 2011 Carolina Contreras opened a beauty salon (“Miss Rizos”) located in the heart of Santo Domingo, on the same street where slaves were once sold. The “unapologetic” powerful aim of the salon was to empower Afro-descendant, Afro-Latino, Afro-Dominican women, helping them revitalize their image and feel proud of their coils, curls and waves – and ultimately, of their identity. By the end of 2019, Carolina established a second hair salon in New York City. The case dilemma takes place in the summer of 2023. It involves choices the firm faces regarding the enhancement of its “activist” spirit, the adequacy of its organization and, more urgently, regarding its viability and possible growth/“scaling-up”.

This case is useful in undergraduate courses for teaching issues on social entrepreneurship, race and responsible leadership.

The implementation of sustainable corporate policies and practices requires that employees engage in green behavior. Understanding the drivers of employee green behavior (EGB) is a fundamental research question. This paper aims to extend the scholarship on the micro-foundations of EGB by examining workplace greenery as an antecedent of EGB.

Drawing from theories in environmental psychology (biophilic design, well-being and nature relatedness [NR]), the paper studies the mediating role of well-being and the moderating role of employee nature-relatedness in a three-wave panel study, conducted nine months apart in a sample of white-collar workers.

Workplace greenery influences the green behavior of employees; whereas the effect is direct for employees with low NR, for employees high in this trait the effect is mediated by well-being.

Workplace greenery emerges as a practical environmental cue that contributes to achieving the environmental goals of the company reducing its environmental impact. Organizations may consider investing in creating greener workspaces as it implies a double dividend: for employees with stronger environmental identities, these plants enhance well-being and indirectly foster green behavior, but it will encourage green behavior in employees without such an identity.

The insights provided about the complex interplay between workplace greenery, NR, well-being and environmental behavior can guide the development of targeted and more strategic workplace interventions that foster greener and happier employees and organizations.

This study contributes to the micro-foundations of EGB in three ways. First, it reveals that workplace greenery, an under-researched organizational factor, may be used as a cultural artifact to promote green behavior among employees. Second, it enriches the authors’ understanding of the psychological mechanisms leading to EGB. Finally, it expands on the individual determinants of EGB, underscoring the importance of considering NR in green human resource management.