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Historically, global events have always provided a setback to the existing mechanism of any business operation. The magnitude of such variation may be different from industry to industry but sustainable outlook afterwards any global crisis calls for a re-look into strategies. Similar experience persisted when sudden drop of brick-and-mortar stores during corona crisis came into picture. Post corona, the entire working style of supply chain companies revisited a virtual set-up. The delivery partners like Dunzo, Blinkit, Zypp, Delhivery, Ecomexpress have transformed the way logistics used to work before COVID-19. On the other hand, recent Russia–Ukraine war has posed further global challenges like that of food shortage, supply challenges, global inflation, recessionary trends worldwide. An investor earlier confident of exponential wealth creation in supply chain companies may have to rethink about resilient strategies while creating a portfolio with companies from supply chain industry. In the present study, a comparative analysis has been made by use of exponential Generalized AutoRegressive Conditional Heteroskedasticity (GARCH) model to explore the impact of both these crisis on returns from supply chain companies. The output of this chapter shall be beneficial for investors, asset management companies, investment brokers and other portfolio managers.

Food waste among young consumers is a significant concern that threatens food sustainability due to consumption behaviour. This study has integrated the Theory of Interpersonal Behaviour to extend the Theory of Planned Behaviour to measure young consumer’s intention to reduce food waste in a developing country context. Bringing in emotion, habits, and facilitating conditions to predict the consumers' attitudes, this study assesses the intention to reduce food waste for corporate sustainability from the perspective of consumption.

Using a quantitative approach and purposive sampling, 205 samples were collected from the young generation aged 18 to 30, who frequently have meals at home. The PLS-SEM technique was employed to examine the hypothesised model.

The findings supported all the hypotheses mentioned where attitudes, subjective norms (SN) and perceived behavioural control (PBC) affect the intention to reduce food waste among young consumers. Furthermore, the other variables, namely, habits, emotions and facilitating conditions, also significantly impact the attitudes of the young generation.

Understanding young consumers' food waste behaviour is vital from the social, economic, and environmental perspectives. This study showcases a comprehensive food waste behaviour model among young consumers by integrating the Theory of Interpersonal Behaviour and the Theory of Planned Behaviour to examine the intention to minimise food waste. Practically, this study offers insights to business practitioners and communities in managing food waste from the young consumer perspective. Socially, this study supports the United Nations' (UN) Sustainable Development Goals (SDG) 12 by contributing to global food waste reduction efforts.

This study aims to extend the Theory of Planned Behavior (TPB) with the Norm Activation Theory (NAT) and apply these two theories to explain Gen Z’s intention to reduce household food leftovers.

Primary data were collected online from 386 respondents, selected through a convenience sampling technique from June to August 2023. Established indicators measured each construct adequately, and hypotheses were examined by using a structural equation model with robust maximum likelihood estimation.

Attitude toward behavior, perceived behavioral control and personal norms built by awareness of consequences and ascription of responsibility were proven to be able to form the intention to reduce household food leftovers. Extending the TPB with the NAT revealed that intention was built based on attitudinal belief, control belief and a feeling of moral obligation that activates personal norms.

Respondent validity needs to be strengthened; injunctive and descriptive norms are still integrated, and the translation of intention into action is yet to be examined

Social marketers boosted behavior change campaigns among Zoomers by emphasizing moral responsibility, promoting awareness and favorable behavioral beliefs through tailored messages and highlighting the ease of reducing household food leftovers.

This study bridged existing research gaps by extending the TPB with the NAT in the context of household routine consumption practices. It offered valuable insights for promoting responsible consumption and reducing household food leftovers among the youth.

This study aims to explore Augmented Language Models (ALMs) for synthetic data generation in services marketing and research. It evaluates ALMs' potential in mirroring human responses and behaviors in service scenarios through comparative analysis with five empirical studies.

The study uses ALM-based agents to conduct a comparative analysis, leveraging SurveyLM (Bickley et al., 2023) to generate synthetic responses to the scenario-based experiment in Söderlund and Oikarinen (2018) and four more recent studies from the Journal of Services Marketing. The main focus was to assess the alignment of ALM responses with original study manipulations and hypotheses.

Overall, our comparative analysis reveals both strengths and limitations of using synthetic agents to mimic human-based participants in services research. Specifically, the model struggled with scenarios requiring high levels of visual context, such as those involving images or physical settings, as in the Dootson et al. (2023) and Srivastava et al. (2022) studies. Conversely, studies like Tariq et al. (2023) showed better alignment, highlighting the model's effectiveness in more textually driven scenarios.

To the best of the authors’ knowledge, this research is among the first to systematically use ALMs in services marketing, providing new methods and insights for using synthetic data in service research. It underscores the challenges and potential of interpreting ALM versus human responses, marking a significant step in exploring AI capabilities in empirical research.

Unacceptable behaviour in retailing – negative customer deviance (NCD) is rising, damaging retailers financially. Current research investigates forms of NCD by addressing its impact on employees but overlooks its effects on bystander-customers and their retail channel preferences. As channel switching within retailing is increasing unprecedentedly, this research investigates its correspondence with NCD encounters.

This research uses structural equation modelling, based on data collection administered through a web-based survey of 1,008 customers of at least 16 years of age, to analyse the research model.

The findings reveal unexplored forms of NCD perceived by bystander-customers in retailing and their consequences, linking it to bystander-customers' ill-being, dissatisfaction with the shopping experience, a decrease in store commitment and an increase in their retail channel-switching intentions. Additionally, the research uncovers moderating variables.

This research tests NCD dimensions and effects on bystander-customers, which indicate the need for retailers to address shopping values, attitudes and commitment through corrective, proactive and long-term strategic actions.

As one of the first studies to investigate the impact of NCD on bystander-customers' intentions to switch from store-based to online shopping, strategies for retailers are developed to help diminish and control NCD-induced threats to bystander-customers.

The purpose of this study is to explore the social norms influencing consumer participation in consumption tax evasion (CTE) by examining both passive and active roles from a social marketing perspective. The study aims to identify the factors that prompt consumers to engage in or abstain from CTE, with a particular focus on the interplay of descriptive and injunctive norms and perceived consumer effectiveness (PCE).

The study utilizes a scenario-based experimental design involving 306 respondents in India, stratified by demographics and tax compliance attitudes. We used the PROCESS Macro to analyze the data using established scales for measuring descriptive and injunctive norms and PCE.

The results indicate that descriptive norms significantly increase the intention to engage in CTE, while injunctive norms weaken this relationship. PCE strengthens the moderating effect of injunctive norms. These findings highlight the mechanisms driving passive participation in CTE.

This study underscores the importance of societal norms and individual efficacy beliefs in shaping ethical behaviors such as tax compliance. By understanding these factors, governments can better design social marketing campaigns and public policies that foster a more compliant and ethically aware society.

The originality of this research lies in its examination of both passive and active consumer participation in CTE, a relatively understudied area within tax compliance literature. It extends the discourse on social norms and tax evasion by incorporating the nuanced roles of descriptive and injunctive norms and offers valuable insights for academicians, tax authorities and policymakers interested in behavioral interventions.

The chapter constitutes a conceptual paper aimed at furnishing a roadmap for the implementation of a coopetition strategy within tourism destinations. This endeavour was prompted by numerous inquiries from industry practitioners seeking guidance on integrating coopetition into their operations. The roadmap delineates six sequential steps for establishing a robust coopetition network, complemented by a toolkit designed to oversee the implementation process and its ensuing outcomes. Key components of this toolkit include the Coopetition Value Proposition, Coopetition Players Mapping and the Coopetition Toolbox, each serving as indispensable resources for navigating the intricacies of coopetition strategy in the tourism sector. In amalgamating theoretical insights with practical applications, our approach not only deepens comprehension of coopetition within the context of strategic management but also equips stakeholders with the requisite tools to harness coopetition's potential for generating social, economic and environmental value. Furthermore, our methodology transcends the boundaries of the tourism industry, offering a versatile framework adaptable to diverse sectors. Through this concerted effort, we endeavour to facilitate the transition of tourism destinations towards the coopetitiveness paradigm, wherein collaboration and competition intertwine to propel sustainable growth and innovation. Ultimately, our chapter serves as a guiding beacon for tourism stakeholders, offering a structured pathway towards embracing coopetition as a cornerstone of strategic management, thus fostering prosperity and resilience amidst evolving market dynamics.

How national culture induces entrepreneurship and business growth remains elusive in research. Questions remain, for example, how can we determine whether a given national culture is good or bad for entrepreneurial activities? What are those pro-entrepreneurship national culture dimensions that could be promoted across nations? These questions are yet open for discussion. The purpose of the study seeks to address these questions and unveil how various national cultural dimensions affect entrepreneurship in different national contexts.

The systematic literature review (SLR) method is meticulously applied. Key terms related to Hofstede’s national culture dimensions are traced alongside entrepreneurial aspects associated with entrepreneurial actions and orientations. By developing series of search queries from these terms, studies within the Web of Science and EBSCO databases are explored.

The review reveals that individualism, long-term orientation, low power distance, feminism, indulgence and low uncertainty avoidance dimensions of culture enable and foster entrepreneurial activities across countries. This study proposes that they be considered Hofstede’s pro-entrepreneurship cultural dimensions. The research suggests that countries endowed with more of these cultural factors tend to create favorable conditions for entrepreneurship. The authors argue that the bundling of these cultural dimensions makes a difference in entrepreneurial performance, not the isolated effect of individual dimensions.

The study reveals the intricate relationship between national culture and entrepreneurship, a relationship that is particularly crucial in today’s globalized work environment and cross-cultural entrepreneurship. The findings underscore the significant role of national culture in shaping the entrepreneurial activities of nations. To enhance the effectiveness of entrepreneurial practices, it is essential to consider the cultural context of societies. While the review does not identify a specific national culture dimension that distinguishes developing countries from developed ones in terms of entrepreneurial performance, it does suggest that promoting pro-entrepreneurship national cultural dimensions, rather than individual dimensions in isolation, can create a fertile ground for entrepreneurship to thrive.

This study significantly advances the understanding of the relationship between national culture and entrepreneurship, considering Hofstede’s six national cultural dimensions and their respective and concurrent influences. This research provides a clearer framework for understanding and promoting cultures that support entrepreneurship, particularly by focusing on how cultural “bundling” rather than isolated traits can drive success in entrepreneurship across different countries. The study also offers practical suggestions to stakeholders on how to promote a pro-entrepreneurship national culture. The use of the SLR methodology enhances the reliability of the findings, shedding light on the most critical national cultural dimensions that must be configured to achieve the maximum returns from entrepreneurial endeavors.

Crop insurance protects the farmers and helps in reducing any element of chance associated with agriculture. It is a contract between the agriculturist and the insurer where the insurer promises to pay the farmer an indemnity in case of loss suffered by him due to unforeseen events, against a premium. Crop insurance creates a sense of confidence among the farmers which in turn encourages them to follow the agricultural best practices, thus taking a step towards sustainable agriculture. The concept of sustainable agriculture can be explained as producing food and livestock by causing minimum damage to the environment. Crop insurance thus creates a win-win situation for sustainable agriculture. The importance of crop insurance is undeniable and that is the reason its global footprint is quite prominent. The size of crop insurance market was USD 39.81 billion in 2022, and it was expected to grow to USD 61.51 billion by 2030. Among all the regions, Asia–Pacific is expected to grow at a very fast pace. The objectives of the present chapter are to explain the role of crop insurance towards sustainable agriculture and to make a study of the crop insurance schemes prevalent in selected European and Asian countries. The data have been collected from various secondary sources like books, journals, websites, etc. The authors have come to the conclusion that crop insurance is being offered in the selected European and Asian countries in various forms. Public–private partnership is very common among these selected countries.

This study examines how users' perceptions of application quality impact sustained usage, taking alternative options into account.

A hybrid approach combining partial least squares-structural equation modeling (PLS-SEM) and artificial neural networks (ANNs) was used to capture linear and non-linear relationships in the continuous intention to use mobile retail applications through 505 valid responses.

The findings highlight the significant role of utilitarian attitude, hedonic emotion, and trust in driving the adoption and continued use of mobile retail applications. Service and information qualities were identified as factors reinforcing trust, utilitarian attitudes, and hedonic emotion. Notably, system quality exclusively influences utilitarian attitude. Additionally, the presence of alternative options negatively moderates utilitarian attitude and the intention to persistently use the application.

By integrating the S-O-R model and the ISS model, this study’s theoretical framework provides fresh insights into the relative importance of these factors, enhancing our understanding of consumers' intention to continue using mobile retail applications.