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This paper aims to investigate the factors that influence millennial purchase behaviour, brand choice and distribution channel selection in an evolving technology-driven environment.

The study was exploratory, using qualitative methods of personal interviews and some ethnographic observations to collect data from 585 millennials from ten cities in nine African countries.

Findings from the study confirm and support the critical role of e-commerce in facilitating millennials engagement with brands, highlighting how brand purchases are integral to their lifestyle choices. There is an overwhelming confirmation of the importance of influencer marketing and social media in shaping purchase decisions, with new insights into the role of local micro-influencers and social networks. The findings from the study highlight the pivotal role of a brand’s country of origin in influencing millennials’ brand preferences. The study supports and advances insights into the importance of online shopping and diverse factors influencing millennials’ selection of distribution channels.

There is an opportunity to leverage the growing mobile telephone penetration and social media usage to develop innovative integrated marketing communications strategies. There are opportunities for co-creating marketing communication campaigns with millennials in different settings. These are outlined in the practical implications section.

The paper is based on original empirical data collected from ten countries and explores the behaviour of a growing but under-researched segment of millennials in Africa.

This study aims to explore the impact of precision teaching (PT) on living skills in an individual with Dravet syndrome (DS). Focusing on a core case of a 14-year-old with DS, it assesses the role of PT in mastering the daily living skill of putting on a jacket, integrating a component-composite approach.

The research adopts a within-subject design, emphasising the transition from component skills to composite skills in daily living tasks. Using an environmental modification, it tracks the participant’s progress in putting on a jacket pre- and post-PT intervention.

Significant enhancements in the independent execution of putting on a jacket were observed, highlighting PT’s effectiveness in refining living skills in DS. The study offers valuable insights into the component-composite framework of skill acquisition and the use of environmental modifications.

While improvements were noted, the study suggests further research to promote the long-term sustainability of PT’s impact on living skills in DS.

The study underscores PT’s practical benefits in enhancing daily living skills among DS individuals. It provides a strategic model for educators and therapists focusing on skill development.

This research emphasises the importance of specialised, effective teaching methods like PT in fostering independence and quality of life for individuals with disabilities, advocating for tailored educational approaches.

This investigation examines the efficacy of PT for developing living skills in DS; it contributes novel perspectives to special education and therapeutic interventions.

This study aims to fill various gaps detected in the literature on mass prestige (hereafter referred to as masstige) theory. The originality of the work stems from the multidimensional application of Paul’s (2015) model, the introduction of brand addiction as a construct from the consumer-brand relationship (CBR) theory within the context of wines and the exploration of a new and less studied sector in masstige strategies.

A structured questionnaire was distributed to collect data from masstige wine brand buyers in Portugal, of whom 166 completed the questionnaire correctly. A conceptual model was developed and tested using partial least squares structural equation modelling.

The findings include that only two dimensions of Paul’s (2015) masstige scale affect brand addiction: brand knowledge and excitement and status. Brand addiction has a positive effect on brand loyalty and electronic word of mouth (eWOM), and brand loyalty has a positive impact on eWOM. Theoretical and managerial implications were explored.

This research added a CBR perspective to masstige theory and applied masstige theory to wine brands for the first time. These three distinctive aspects collectively contribute to the novelty and significance of the research, opening up exciting possibilities for future investigations and providing a valuable contribution to the academic community and the wine industry alike.

We explore the intersection of Catholic social teaching (CST) and entrepreneurship studies which has seemingly evaded scholars’ attention.

We integrate and expand upon prior work to explicate an integrative framework for examining CST and entrepreneurship studies.

We articulate the mechanisms through which CST and entrepreneurship studies may extend our understanding of the economic paradigm of entrepreneurship studies.

We explicate the economic paradigm of entrepreneurship studies and present the key reasons for Catholicism’s and CST’s exclusion to demonstrate why this is unjustified. Beyond expounding what we mean by CST, we extend the economic paradigm by an application to show why the economic paradigm is flawed and call for more CST-focussed entrepreneurship studies.

In this article, the authors try to determine why and under what conditions consumers intend to buy green and what the consequences are. Relying on theories of reasoned action and theory of planned behaviour (TPB), the authors offer that the green purchase intention (GPI) is impressed by environmental and personality components. Provide statements about the determinants and key implications of such market identification.

This paper explores the direct and indirect effects of family emotional, social and organizational support on Innovative Work Behavior (IWB) through psychological capital (Psy.Cap).

Selected by conducting stratified random sampling techniques, 397 employees completed a questionnaire. We used structural equation modeling and multi-group testing by Smart-PLS3 to analyze the data.

Findings reveal that all sources of social-emotional support, including family, supervisor and co-worker support, positively affect Psy.Cap. Moreover, Psy.Cap mediates the effect of family, co-workers and supervisors' emotional support on IWB. The multi-group analysis indicates that all relationships in the model are significant for both groups of males and females; however, there are no significant differences in the link between organizational support and psychological capital, as well as family and co-worker support and innovative work behavior between males and females. The study's results demonstrate the significantly higher impact of family emotional support – Psy.Cap and supervisor support on IWB amongst females compared to their male counterparts.

The implications of this research highlight the importance of considering affective factors on employees’ IWB, as well as the differences between genders in this regard.

The leadership of schools in England is increasingly complex due, in part, to the role of the politics of education in setting the agenda for schools. This agenda is becoming increasingly problematised due to the absence of clear policy accompanied by various interpretations and assemblages of ideology, promulgated by those in power. Populist agendas operate. In this apparent crisis of truth-telling, where truth as politically constituted is factual and axiomatic, school leaders in ever-increasing dark times, are having to navigate knowledge in what constitutes the truth and, in some cases, resort to ways to expose untruths through action. Using Arendtian thinking to illumine how two leaders lead schools through their labour and work in actively seeking truth enables thinking about the present issues issues of lying in politics and how school leaders must both understand this and expose lying in politics through truth-seeking. In doing so these two leaders adapt, translate and actively work not only to gain clarity but to actively seek truth where they become truth-tellers of a different truth.

In 2020, former Major Junior hockey players filed a lawsuit against the Canadian Hockey League (CHL), its three regional affiliates and each of their teams. The statement of claim (Carcillo v. CHL, 2020) alleges rampant institutionalised and systemic abuse shaped by a toxic environment that enables abuse, discrimination and other harmful conduct to continue. In response, the CHL commissioned an independent review panel (Thériault et al., 2020) to investigate the abuse allegations. The panel concluded that the culture in the CHL has allowed abusive practices to become a cultural norm. The purpose of this chapter is to provide an understanding of player perceptions of hazing in the context of an environment that is typically understood as hypermasculine to the point of enabling abuse and the vitiation of consent. Drawing on a content analysis of affidavits from the Carcillo lawsuit as well as semi-structured qualitative interviews we conducted with former CHL players, we discuss the findings that suggest that CHL teams and leagues have often fostered a culture that can facilitate dangerous hazing practices for which consent is not always authentically obtained.