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This study aims to investigate the impact of tour guides’ ethical behavior on tourist satisfaction, intention to revisit and to recommend and examine whether gender plays a moderating role in these relationships.

The study was conducted in the Cappadocia Destination in Turkiye. A total of 910 participants were included in the study. The partial least squares structural equation modeling (PLS-SEM) method was used to examine the research model in this study.

The study results indicate that the ethical behavior of tour guides has a significant impact on tourists’ satisfaction with the tour, satisfaction with the tour guide, recommendation intention and revisit intention. Furthermore, the study found that the effect of ethical behavior on these outcomes was more pronounced among male tourists than female tourists.

Despite the tourists’ satisfaction, they may want to remember the experience using mental time travel, and they may fear not having the same positive experience during any revisits. Tour guides should be given continuous training on the concept of professional ethics throughout their education and professional life. The factors causing higher ethical perceptions in male tourists than female tourists may be examined in further studies (i.e. marital status).

The research fills an important gap in the literature by shedding light on the significance of ethical behavior in the context of tour guides, a topic that has received relatively little attention. In particular, the results obtained reveal the originality of the study. Besides that, investigating the moderating role of gender and determining the behavioral intentions of male and female individuals according to the ethical behaviors of tour guides are important for the future of Cappadocia tourism.

本研究旨在（1）调查导游的道德行为对游客满意度、重游意向和推荐意向的影响; （2）研究性别在这些关系中是否起到调节作用。

研究在土耳其卡帕多西亚目的地进行。共有 910 名参与者参与研究。本研究采用 PLS-SEM 方法检验研究模型。

研究结果表明, 导游的道德行为对游客的旅游满意度、对导游的满意度、推荐意向和重游意向有显著影响。此外, 研究还发现, 道德行为对这些结果的影响在男性游客中比在女性游客中更为明显。

尽管游客对心理时空旅行（MTT）感到满意, 但他们可能希望记住曾经的经历, 而且他们可能担心在重游时无法获得同样的积极体验。导游应在整个教育和职业生涯中不断接受有关职业道德观念的培训。在进一步的研究中, 可以探讨导致男性游客道德观念高于女性游客的因素（如婚姻状况）。

这项研究填补了文献中的一个重要空白, 揭示了导游道德行为的重要性, 而这一主题受到的关注相对较少。尤其是所获得的结果揭示了这项研究的原创性。此外, 调查性别的调节作用, 并根据导游的道德行为确定男性和女性的行为意向, 对今后卡帕多西亚旅游业的研究具有重要意义。此外, 本研究还具有创新性的解决建议和实际意义。

Este estudio pretende (1) investigar el impacto del comportamiento ético de los guías turísticos en la satisfacción de los turistas, la intención de volver a visitar y de recomendar y (2) examinar si el género desempeña un papel moderador en estas relaciones.

El estudio se llevó a cabo en el destino Capadocia, en Turquía. Se incluyó en el estudio a un total de 910 participantes. Se utilizó el método PLS-SEM para examinar el modelo de investigación en este estudio.

Los resultados del estudio indican que el comportamiento ético de los guías turísticos tiene un impacto significativo en la satisfacción de los turistas con el viaje, la satisfacción con el guía turístico, la intención de recomendación y la intención de volver a visitar el lugar. Además, el estudio halló que el efecto del comportamiento ético sobre estos resultados era más pronunciado entre los turistas varones que entre las turistas mujeres.

A pesar de la satisfacción de los turistas, es posible que quieran recordar la experiencia que han vivido con el viaje en el tiempo mental (MTT), y que teman no tener la misma experiencia positiva durante cualquier revisita. Los guías turísticos deberían recibir formación continua sobre el concepto de ética profesional a lo largo de su educación y su vida profesional. Los factores que causan percepciones éticas más elevadas en los turistas varones que en las turistas mujeres podrían examinarse en estudios posteriores (por ejemplo, el estado civil).

La investigación llena un vacío importante en la literatura al arrojar luz sobre la importancia del comportamiento ético en el contexto de los guías turísticos, un tema que ha recibido relativamente poca atención. Especialmente los resultados obtenidos revelan la originalidad del estudio. Además, la investigación del papel moderador del género y la determinación de las intenciones de comportamiento de los individuos masculinos y femeninos en función de los comportamientos éticos de los guías turísticos son importantes para los futuros estudios sobre el turismo de Capadocia. Además, el estudio tiene sugerencias de soluciones innovadoras e implicaciones prácticas.

This study aims to investigate the nexus between information technology (IT) competency, supply chain agility and supply chain performance in the hospitality industry. The authors examine the association of IT competency and supply chain performance through supply chain agility while considering the boundary condition role of risk management.

The authors collected data via a questionnaire from 302 full-time hotel and restaurant managers in Pakistan.

Study results reveal a positive association between IT competency and supply chain performance while supply chain agility mediates this relationship. In addition, risk management is identified as an important boundary condition that moderates the direct and indirect relationships between IT competency and supply chain performance.

Study results reveal an important association between IT competency and supply chain agility contributing to the scholarly discussion on supply chain issues in the hospitality sector.

本研究旨在探讨信息技术能力（IT能力）对供应链绩效的影响, 并分析风险管理导向和供应链敏捷性在这一关系中的调节作用。

本研究采用结构方程模型分析, 通过问卷调查收集数据, 以评估IT能力、风险管理导向、供应链敏捷性和供应链绩效之间的关系。

研究发现, IT能力显著提升供应链绩效。风险管理导向和供应链敏捷性在IT能力与供应链绩效之间起到正向调节作用, 增强了IT能力对供应链绩效的积极影响。

本研究扩展了关于信息技术与供应链管理之间关系的理论, 强调了风险管理导向和供应链敏捷性的重要性。研究结果为企业在提升供应链绩效时如何利用IT能力提供了实用指导。

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

IT technologies and competencies can greatly benefit a firm, especially when used to leverage other competencies within the firm further. Rasool et al. found that integrating IT capabilities into agile supply chains and risk management greatly benefits firms, positioning them in a place of advantage and placing their position in the market as one of growth.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

This study aims to identify key contributors, research themes, research gaps, and future directions in hospitality innovation by conducting bibliometric and content analyses of peer-reviewed articles in this field.

A bibliometric analysis was conducted using VOSviewer software on 2,698 peer-reviewed English-language articles retrieved from the Web of Science database, published between 1995 and 2023. Key contributors were identified based on publication volume, citation, and co-citation analysis. Co-occurrence analysis of index keywords and content analysis of influential articles were used to identify research themes.

The study identified four distinct research themes in hospitality innovation: (1) digital technology adoption primarily among customers, (2) innovation management within hospitality firms, focusing on knowledge management and eco-innovation, (3) service innovation primarily among employees, and (4) business model innovation involving multiple stakeholders. Additionally, the study determined key contributors, highlighted research gaps, and provided suggestions for future research directions.

This study contributes to the existing literature by providing a systematic and in-depth review of hospitality innovation research. It identifies key contributors, research themes, and potential gaps for future research, offering valuable insights for both industry practitioners and scholars.

This research explores the antecedents of tourist satisfaction and revisit intention, especially in light of the post-pandemic environment that pushed tourism to the lowest level in the present decade. A comprehensive conceptual model based on the brand equity theory (BET) is developed, and interrelationships between brand heritage, community support and benefits, hedonism, culture, tourist satisfaction and revisit intention.

The data were collected from 670 tourists visiting one of the heritage destinations in southern India (Kanchipuram). After checking the psychometric properties of the survey instrument, the hypotheses were tested using path analysis and Hayes's PROCESS macros.

The results indicate that heritage brand of destination sites is positively associated with (1) tourist satisfaction and (2) tourist revisit intention. The findings also support the positive effect of attractiveness of products is positively related to tourist satisfaction, which in turn, is a significant predictor of tourist revisit intention. The findings also support that community support benefits moderating the relationship between heritage brand and attractiveness of products in heritage destinations tourist satisfaction.

This study has several implications for practicing managers engaged in maintaining heritage destinations. As this research highlights the importance of heritage brands of destinations in influencing tourist satisfaction, local communities and policymakers need to provide the necessary infrastructure and facilities at these destinations. Further, local entrepreneurs are motivated to invest in delivering products that attract tourists.

The conceptual model developed in this study, is first of its kind, to the best of the authors’ knowledge, that investigates the effect of hedonism (second moderator) moderating the relationship between tourist satisfaction and culture (first moderator) in influencing tourists to revisit their intention. In addition to direct relationships, the moderating role of community support and benefits, culture and hedonism makes a unique contribution to the bourgeoning literature on tourism especially in Indian context.