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This paper critically examines the effectiveness of male anchor in cross-gender endorsements and questions whether it can truly deliver positive outcomes for advertisers in the context of live streaming. It explores the underlying mechanisms of this effect by examining the mediation effect of perceived gender-identity incongruence and the moderation effect of anchor presence.

Three experiments are conducted to examine the effect of cross-gender endorsement on purchase intention.

The findings from three experiments provide empirical evidence that the endorsement of female-gendered products by male anchors leads to a significant decrease in the evaluation of these products among female consumers. This negative effect is mediated by a sense of gender-identity incongruence experienced by female consumers. Furthermore, the study demonstrates that female customers exhibit higher purchase intent for female-gendered products endorsed by male virtual anchors compared to real anchors; however, the same pattern was not observed in the case of female anchors.

This paper empirically examines the possible negative effects of the male anchor endorsement in the live streaming context. It reveals the underlying mechanism of this negative effect, and how the virtual “presence” take a role in this underlying mechanism.

Architectural programming, as a critical phase in construction projects, has been widely recognized for its importance and advantages throughout the construction process. With the rapid development of the socioeconomic landscape, architectural programming has garnered increasing attention from various other disciplines, becoming a key trend in interdisciplinary collaboration. This study aims to provide a comprehensive understanding of the current status and future directions of architectural programming from an interdisciplinary perspective through scientometric analysis and systematic review.

This study first collected English journal articles on architectural programming published between 1975 and 2024 from the Web of Science and Scopus databases. After an initial screening of titles and abstracts, 515 articles were selected for scientometric analysis to reveal the current state and advantages of architectural programming research in multidisciplinary fields. Subsequently, a second screening of full-text articles identified 75 journal articles for systematic review, focusing on research topics and challenges in interdisciplinary applications.

The study reveals an exponential increase in the number of papers related to architectural programming between 1975 and 2024, particularly in the last decade. Six key research topics of architectural programming in multidisciplinary fields were identified: (1) performance optimization and evaluation, (2) digitalization and automation development, (3) project management and decision support, (4) improvement of human and social welfare, (5) sustainable resources and environment and (6) educational practices of architectural programming. Additionally, the study identified the main challenges in the interdisciplinary application of architectural programming, including (1) incompatibility among disciplines, (2) limitations of data and methodologies and (3) insufficient social engagement. To address these challenges, three potential future directions were proposed: (1) establishing interdisciplinary teams and platforms, (2) enhancing multi-source data integration and digital transformation and (3) improving governance mechanisms and educational training.

By combining quantitative and qualitative methods, this study provides a comprehensive review of architectural programming research and applications in multidisciplinary fields, offering theoretical foundations and practical references for the future development of architectural programming. This review not only aids in understanding the overall status of current architectural programming research but also offers valuable insights and recommendations for future research directions and practical applications.

This study aims to establish an evaluation method for cross-regional major infrastructure project (CRMIP) supportability. The focus is to identify evaluation indicators from a complexity perspective and develop an evaluation model using qualitative and quantitative methods. Case studies are carried out to verify the reliability of the evaluation model, thereby providing theoretical and practical guidance for CRMIP operations and maintenance (O&M).

Guided by the idea of complexity management, the evaluation indicators of CRMIP supportability are determined through literature analysis, actual O&M experience and expert interviews. A combination of qualitative and quantitative methods, consisting of sequential relationship analysis, entropy weighting, game theory and cloud model, is developed to determine the indicator weights. Finally, the evaluation model is used to evaluate the supportability of the Hong Kong–Zhuhai–Macao Bridge (HZMB), which tests the rationality of the model and reveals its supportability level.

The results demonstrate that CRMIPs' supportability is influenced by 6 guideline-level and 18 indicator-level indicators, and the priority of the influencing factors includes “organization,” “technology,” “system,” “human resources,” “material system,” and “funding.” As for specific indicators, “organizational objectives,” “organizational structure and synergy mechanism,” and “technical systems and procedures” are critical to CRMIPs' O&M supportability. The results also indicate that the supportability level of the HZMB falls between good and excellent.

Under the guidance of complexity management thinking, this study proposes a supportability evaluation framework based on the combined weights of game theory and the cloud model. This study provides a valuable reference and scientific judgment for the health and safety of CRMIPs' O&M.

The purpose of this paper was to prepare a ternary hierarchical rough particle to accelerate the anti-corrosive design for coastal concrete infrastructures.

A kind of micro-nano hydrophobic ternary microparticles was fabricated from SiO₂/halloysite nanotubes (HNTs) and recycled concrete powders (RCPs), which was then mixed with sodium silicate and silane to form an inorganic slurry. The slurry was further sprayed on the concrete surface to construct a superhydrophobic coating (SHC). Transmission electron microscopy and energy-dispersive X-ray spectroscopy mappings demonstrate that the nano-sized SiO₂ has been grafted on the sub-micron HNTs and then further adhered to the surface of micro-sized RCP, forming a kind of superhydrophobic particles (SiO₂/HNTs@RCP) featured of abundant micro-nano hierarchical structures.

The SHC surface presents excellent superhydrophobicity with the water contact angle >156°. Electrochemical tests indicate that the corrosion rate of mild steel rebar in coated concrete reduces three-order magnitudes relative to the uncoated one in 3.5% NaCl solution. Water uptake and chloride ion (Cl^-) diffusion tests show that the SHC exhibits high H₂O and Cl^- ions barrier properties thanks to the pore-sealing and water-repellence properties of SiO₂/HNTs@RCP particles. Furthermore, the SHC possesses considerable mechanical durability and outstanding self-cleaning ability.

SHC inhibits water uptake, Cl^- diffusion and rebar corrosion of concrete, which will promote the sustainable application of concrete waste in anti-corrosive concrete projects.

The purpose of this paper is to examine how different types of user experience in TikTok impact purchase intention via commitment to the influencer and commitment to the platform, with customer type included to determine moderating effects. Three types of user experience are considered: information experience, entertainment experience and parasocial-relationship-based experience.

This study collected 458 valid questionnaires from TikTok users, employing the structural equation modeling approach to examine the proposed research model.

Information experience, entertainment experience and parasocial-relationship-based experience are found to critically stimulate user commitment to the influencer and commitment to the platform, in turn driving TikTok-based purchase intention. Tests incorporating customer type reveal that commitment to the influencer more strongly influences the purchase intention of repeat customers, with commitment to the platform more likely to stimulate purchase intention among potential customers.

On a theoretical level, the paper is among the first to examine TikTok-based user purchase intention with customer type as a moderator. On a practical level, the results can guide marketers to effectively promote products using TikTok and inspire TikTok managers to develop customized strategies to stimulate initial and repeat sales.

TikTok is moving to the stage of commercialization and monetization by introducing e-commerce features. Although this move should cultivate particularly fertile ground for companies to sell products, TikTok user purchase behavior has yet to receive sufficient research attention, with little currently known about their purchase motivations. The current study uncovers the significant antecedents of users' purchase intention through TikTok, and further reveals the motivational differences among potential and repeat customers.

This study aims to explore the impact of key parameters of brake pads on the dynamic characteristics of the braking system.

This study conducted experimental research based on a friction testing machine with a slider-disc structure. The experiment studied the impact of key parameters of brake pads (rotation speed, pressure, mass, braking radius, etc.) and the braking environment (dry friction, wetness, sand, etc.) on the stability of the braking system. At the same time, a dynamic model of the brake pad braking system was established and compared with experimental results using the mathematical tool of autocorrelation coefficient.

The key parameters of brake pads have a significant impact on the dynamic characteristics of the braking system; under different conditions of brake pad mass, tribological parameters, brake pad radius and braking environment, the chaotic characteristics of the braking friction force signal show a trend of expansion or contraction, which can be suppressed by adjusting the key parameters of brake pads.

This study can provide a reference for optimizing the braking strategy and reducing noise and vibration in brake pad systems.

The safety of high-speed rail operation environments is an important guarantee for the safe operation of high-speed rail. The operating environment of the high-speed rail is complex, and the main factors affecting the safety of high-speed rail operating environment include meteorological disasters, perimeter intrusion and external environmental hazards. The purpose of the paper is to elaborate on the current research status and team research progress on the perception of safety situation in high-speed rail operation environment and to propose directions for further research in the future.

In terms of the mechanism and spatio-temporal evolution law of the main influencing factors on the safety of high-speed rail operation environments, the research status is elaborated, and the latest research progress and achievements of the team are introduced. This paper elaborates on the research status and introduces the latest research progress and achievements of the team in terms of meteorological, perimeter and external environmental situation perception methods for high-speed rail operation.

Based on the technical route of “situational awareness evaluation warning active control,” a technical system for monitoring the safety of high-speed train operation environments has been formed. Relevant theoretical and technical research and application have been carried out around the impact of meteorological disasters, perimeter intrusion and the external environment on high-speed rail safety. These works strongly support the improvement of China’s railway environmental safety guarantee technology.

With the operation of CR450 high-speed trains with a speed of 400 km per hour and the application of high-speed train autonomous driving technology in the future, new and higher requirements have been put forward for the safety of high-speed rail operation environments. The following five aspects of work are urgently needed: (1) Research the single factor disaster mechanism of wind, rain, snow, lightning, etc. for high-speed railways with a speed of 400 kms per hour, and based on this, study the evolution characteristics of multiple safety factors and the correlation between the high-speed driving safety environment, revealing the coupling disaster mechanism of multiple influencing factors; (2) Research covers multi-source data fusion methods and associated features such as disaster monitoring data, meteorological information, route characteristics and terrain and landforms, studying the spatio-temporal evolution laws of meteorological disasters, perimeter intrusions and external environmental hazards; (3) In terms of meteorological disaster situation awareness, research high-precision prediction methods for meteorological information time series along high-speed rail lines and study the realization of small-scale real-time dynamic and accurate prediction of meteorological disasters along high-speed rail lines; (4) In terms of perimeter intrusion, research a multi-modal fusion perception method for typical scenarios of high-speed rail operation in all time, all weather and all coverage and combine artificial intelligence technology to achieve comprehensive and accurate perception of perimeter security risks along the high-speed rail line and (5) In terms of external environment, based on the existing general network framework for change detection, we will carry out research on change detection and algorithms in the surrounding environment of high-speed rail.

This study examines the relationship between chief financial officer (CFO) general ability and corporate debt financing, using all Chinese listed companies as the sample. It has significant implications for corporate shareholders and investors. Companies aiming to increase the proportion of external capital should prioritise the CFO's general ability. Similarly, investors can consider this a valuable sign before making investment decisions.

This study follows Custódio et al.'s (2013) approach to measuring the CFO general ability index (GAI) in five dimensions, while the D/E ratio is treated as the primary proxy of corporate debt financing. This study investigates the linear relationship between CFO general ability and corporate debt financing by using the ordinary least squares (OLS) regression with controlling year and industry fixed effect simultaneously.

Based on a sample dataset of all listed firms in China from 2008 to 2023, this paper identifies a significant positive correlation between CFOs' general management skills and corporate debt financing. This finding underscores that generalist CFOs prefer debt financing over equity financing. The paper also suggests that corporate innovation could be a potential mechanism through which CFOs' comprehensive management skills influence debt financing.

This study expands upon prior research by establishing a positive correlation between generalist CFOs and debt financing. Previous studies investigating the influence of CFO demographic characteristics have predominantly concentrated on singular dimensions, such as educational background, varied professional experiences and career trajectories, often overlooking the significance of past work experience. Secondly, this paper enriches the financial literature by introducing a novel determinant that substantially impacts debt financing.

This study analyzes how possessing female chief financial officers (CFOs) on boards in emerging economies impacts on firm investment efficiency and addresses overinvestment and underinvestment tendencies of firms based on this aspect. The study draws from resource-based and stakeholder theories. Additionally, it explores how institutional gender parity influences this relationship.

The study uses a two-step system generalized method of moment (GMM) estimation technique to test its hypotheses. Data span from 2010 to 2021 and cover firms in emerging economies. The approach addresses endogeneity and accounts for unobserved heterogeneity in the data.

The study’s results support the hypothesis that firms with female CFO decrease overinvestment and underinvestment tendencies, indicating improved investment efficiency. This effect is more pronounced in emerging economies with higher gender parity and support for female leadership.

The study’s findings suggest fostering gender parity and female leadership in emerging economies to maximize the benefits of female CFO board membership. Policymakers should advocate for corporate governance practices and gender parity through supportive policies to advance economic outcomes and competitiveness.

This study advances existing literature by highlighting the positive outcomes of having female CFOs on boards in emerging economies. It emphasizes gender diversity’s importance in leadership and advocates for inclusive institutional frameworks.