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This research aims to investigate the influence of corporate social responsibility (CSR) on employee retention among banking employees in Pakistan, along with the moderating effect of innovative leadership on the relationship between CSR and employee retention.

The nature of this study is quantitative, where structured questionnaires were used to collect the data from 327 employees working in different banks. The sample size was calculated using the Krejice and Morgan model. Data was analysed through SPSS and smart-PLS 4.

Results of this study indicate that CSR has a significantly positive relationship with employee retention. Study results also suggest that innovative leadership has a significant positive relationship with employee retention and that innovative leadership moderates the relationship between CSR and employee retention.

This study is limited to banking employees; therefore, future studies can be extended to other service sectors such as telecom and private educational institutions. This study model can also be tested in other industries as well. Furthermore, longitudinal studies can also be conducted in future.

This study is different from the previously available studies based on the following grounds. Firstly, this tests the relationship of CSR and employee retention through stakeholder and social exchange theories on a micro-level perspective of CSR. Secondly, the role of innovative readership as a moderator has not yet been explored in the existing studies, whereas this study is enriching the literature on this topic.

This study is to examine the impact of viscous dissipation, thermal radiation and Ohmic heating on the magnetohydrodynamic (MHD) flow with thermal and mass transport over a horizontally stretching surface. Cattaneo–Christov heat flux model on a non-Newtonian viscous fluid along with two viscosity models and convective boundary condition has been employed. Tri-hybrid nanofluid has been used to increase thermal performance.

Governing mathematical model has been transposed into a dimensionless system of ordinary differential equations (ODEs) by applying suitable similarity transformation. Numerical solution has been found by applying the bvp4c shooting method in MATLAB software.

Velocity and thermal profiles of Model-I dominate the profiles of Model-II whereas opposite behavior is noticed for concentration profiles. It is concluded that there is an increase in temperature due to thermal radiation, viscous dissipation and convective boundary condition.

The novelty of presented work is to examine the impact of Ohmic heating, viscous dissipation, thermal radiation, chemical reaction and two models of viscosity on Cattaneo–Christov heat flux model of tri-hybrid non-Newtonian nanofluid with convective boundary constraint. The accuracy and effectiveness of presented model have been compared with already published research.