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Article
Publication date: 26 September 2024

Debadrita Panda, Sachin Kumar Raut, Sudhir Rana and Mad Nasir Shamsudin

The study identifies barriers all stakeholders face in the returns management process. The pressing issue of online product returns significantly erodes the net profit margins…

Abstract

Purpose

The study identifies barriers all stakeholders face in the returns management process. The pressing issue of online product returns significantly erodes the net profit margins, demanding urgent action. Existing returns management systems are often complex, time-consuming and costly, failing to address this issue effectively. In this regard, persuasive technologies like gamification can effectively influence behaviour and enhance motivation towards reducing return by striking a balance between psychological and behavioural factors. Therefore, the study proposes a framework that combines the theory of planned behaviour and Octalysis to identify intentions to reduce product return rates in the e-commerce business.

Design/methodology/approach

A qualitative exploratory research design using a multiple case study-based approach with in-depth interviews conducted with 96 varied stakeholders was used to provide insights into the behavioural aspects for reducing return rates in e-commerce.

Findings

The results reveal three facets of effective returns management in e-commerce. Customers and delivery partners prioritize return processes, policies and rewards, emphasizing efficiency. Meanwhile, mid- and strategic-level employees are optimistic about return process enhancements. Interdepartmental integration and cross-functional communication are found to be vital, suggesting the need for a gamified framework in returns management.

Originality/value

This research enriches the returns management literature on gamification solutions and responds to the need for theoretical anchoring by applying the theory of planned behaviour at the organizational level to improve efficiency and customer centricity in the return process.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 12
Type: Research Article
ISSN: 0885-8624

Keywords

Case study
Publication date: 5 December 2024

Bhoopendra Singh and Sonu Goyal

The learning outcomes are as follows: understanding strategic decision-making in EdTech: students will analyse the dynamics of strategic decision-making in the EdTech sector…

Abstract

Learning outcomes

The learning outcomes are as follows: understanding strategic decision-making in EdTech: students will analyse the dynamics of strategic decision-making in the EdTech sector, exploring the rationale behind Unacademy’s shift from online to offline learning; assessing business model transformation: learners will evaluate the challenges and opportunities associated with Unacademy’s transformation from an online-centric model to venturing into physical coaching centres, and this includes considerations of market trends, competition and financial implications; managing competitive dynamics: students will examine the competitive landscape in the Indian EdTech sector, comparing Unacademy’s offline move with industry players, and this objective aims to enhance students’ ability to assess competitive strategies and positioning; strategic response to funding challenges: participants will explore how Unacademy strategically responds to the funding winter, addressing questions of financial stability, organic growth and sustainability in a dynamic market; leadership in uncertain environments: the case aims to develop insights into effective leadership during periods of uncertainty, and students will assess Gaurav Munjal’s leadership decisions and the management team’s role in steering Unacademy through challenges.

These objectives align closely with the case’s focus on strategic management, innovation and business transformation within the context of EdTech, providing students with practical insights and decision-making skills applicable to real-world scenarios.

Case overview/synopsis

The case study revolves around Unacademy, a prominent EdTech player in India, undergoing a strategic shift since May 2022. Facing a decline in demand for online education, the company ventured into the offline learning space by establishing physical coaching centres, directly competing with established offline and hybrid players. The case spans the period from the strategic pivot in 2022 to the challenges faced during the funding winter. The protagonist is Gaurav Munjal, the CEO of Unacademy, leading the management team amidst uncertainties.

The case is designed to teach strategic management in the EdTech sector, focusing on the challenges associated with entering the offline education space, particularly without prior experience and amid stiff competition. It explores questions of achieving organic growth, ensuring profitability and making strategic decisions during a funding winter. The industry context is EdTech in India, and the sub-fields of academia include strategic decision-making, business model transformation and competition dynamics within the education sector.

Level and field of study: The case is designed for MBA students with a focus on strategic management, innovation and the EdTech sector. It can also be suitable for executives participating in short courses on business strategy and organizational transformation.

Complexity academic level

This case is structured for Undergraduate, Postgraduate, MBA and Management Development Programs, aiming to enhance learning in the strategy field through real-world insights and challenges encountered in a dynamic business environment.

Supplementary material

Teaching notes are available for educators only.

Subject code

CSS11: Strategy.

Article
Publication date: 2 October 2024

Nivisha Singh, Prashant Salwan, Sachin Kumar Mangla and Demetris Vrontis

The purpose of this study is to provide a holistic view of how the different dimensions of absorptive capacity (AC) impact reverse knowledge transfer (RKT). Although the…

Abstract

Purpose

The purpose of this study is to provide a holistic view of how the different dimensions of absorptive capacity (AC) impact reverse knowledge transfer (RKT). Although the importance of AC has been realized in knowledge and RKT literature, scholars have hardly explored the differentiated importance of each component of AC. When knowledge leads to competitive advantage, understanding the differentiated contribution will help enhance the impact of AC on RKT. This becomes even more important for emerging economy multinationals (EMNCs), which struggle in the global market and suffer from various liabilities. Therefore, this study focuses on the multidimensional impact of AC on RKT from Indian multinational subsidiaries based in developed nations to their parent firm.

Design/methodology/approach

This study is a quantitative study. The authors tested the research model using a structural equation modeling design based on survey data collected from subsidiaries (in developed economies) of Indian multinationals.

Findings

The results show that acquisition, assimilation and transformation components of AC have positive impact on RKT. However, the authors found that the exploitation dimension has no impact on RKT.

Originality/value

To the best of the authors’ knowledge, the research design is original and this is the first study on the impact of all components of AC on RKT. AC is one of the most widely researched variables in knowledge literature, including different versions of Zahra and George’s concept of AC. However, its impact has not been explored much in RKT literature. This study addresses this gap and extends the literature on AC and RKT. The advantages of this study can be seen at the team and organization level.

Details

Journal of Knowledge Management, vol. 29 no. 1
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 29 October 2024

Jummai Okikiola Bello, Seyi Stephen, Pelumi Adetoro and Iseoluwa Joanna Mogaji

The purpose of this research was to conduct a comprehensive bibliometric analysis to explore supply chain resilience and operations management practices in the construction…

Abstract

Purpose

The purpose of this research was to conduct a comprehensive bibliometric analysis to explore supply chain resilience and operations management practices in the construction industry, with a particular focus on the transition from Industry 4.0 to Industry 5.0. The study addressed a significant gap in the literature regarding the impact of these advanced technologies on the construction sector’s ability to anticipate, respond to and recover from disruptions.

Design/methodology/approach

The methodology employed a bibliometric analysis using the Scopus database to identify key trends, influential publications and emerging research areas using keywords such as “supply chain”, “operations management”, “Industry 4.0”, “Industry 5.0” and “construction”. This approach allowed for a quantitative evaluation of existing literature, offering insights into the intellectual structure of the field.

Findings

The findings revealed that while Industry 4.0 technologies, such as IoT and AI, have enhanced the construction industry’s supply chain visibility and efficiency, the shift towards the Industry 5.0 paradigm introduces a human-centric approach that further strengthens resilience through collaboration and sustainability.

Practical implications

The study’s practical implications suggest to both industry and academia that embracing Industry 5.0 principles could significantly enhance the construction industry’s resilience, enabling it to withstand disruptions better and maintain project quality, timelines, and budgets in an increasingly complex global environment.

Originality/value

This research examines the shift from Industry 4.0 to Industry 5.0 within construction supply chains, offering a novel perspective on integrating these technologies.

Details

Benchmarking: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-5771

Keywords

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