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1 – 10 of 15Ingrid Wahl, Daniel Wolfgruber and Sabine Einwiller
Teleworkers need to use information and communication technology (ICT) to communicate and collaborate with their team members, however, when new and complicated information…
Abstract
Purpose
Teleworkers need to use information and communication technology (ICT) to communicate and collaborate with their team members, however, when new and complicated information systems should be used, this can lead to stress. Receiving adequate information and emotional support from team members could reduce the stress caused by technological complexity and subsequent work and occupational strains.
Design/methodology/approach
Participants (N = 400) teleworked at least half of their working hours and were employed in organizations with a minimum of 250 employees. Data from the online survey were analyzed using structural equation modeling.
Findings
Results demonstrate that aspects of informational and emotional communication contribute to perceived social support from team members, with emotional communication explaining more variance. Stress from technological complexity is mitigated by both supportive team communication and the extent of telework. Perceived stress from technological complexity, however, still increases work and occupational strains.
Practical implications
The findings emphasize the importance of supportive internal communication to foster a collaborative telework environment. Practitioners in internal communication need to encourage teleworkers to help each other with adequate information and provide also emotional support to overcome the negative effects of complex ICT.
Originality/value
The study shows that supportive communication among team members is important for teleworkers to reduce work and occupational strains, especially when facing difficulties with complex ICT.
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Julia Stranzl, Christopher Ruppel and Sabine Einwiller
Since research has already shown that social distance affects the relationship between employees and the organization, this study (1) examines job-related resources that…
Abstract
Purpose
Since research has already shown that social distance affects the relationship between employees and the organization, this study (1) examines job-related resources that contribute to teleworkers’ organizational commitment and (2) works out how internal communication professionals can strategically address them.
Design/methodology/approach
A total of 50 problem-centered, semi-structured qualitative interviews were conducted with teleworkers from Austrian and German organizations between March and June 2021.
Findings
The interview data resulted in eight job-related resources that contribute to teleworkers’ organizational commitment. By pointing out the communicative aspects of these resources, we discuss how internal communication professionals can strategically engage to maintain the connection between teleworkers and the organization despite the distance. It highlights the communicators’ role as a strategic communicators and networkers, as enabler and as key speaker for employees’ needs.
Research limitations/implications
The data were collected during a health crisis (COVID-19 pandemic) in the context of Austrian and German organizations and refers to the perspective of employees for whom teleworking israther new.
Originality/value
The study provides in-depth insights into teleworkers’ expectations and entails clear implications for the practice of internal communication professionals to strengthen teleworkers’ commitment.
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Sabine Einwiller and Christine Korn
When the media report negatively about an organisation, its employees are not only affected but also a source of information for outsiders who want to find out more about the…
Abstract
When the media report negatively about an organisation, its employees are not only affected but also a source of information for outsiders who want to find out more about the situation. Because of their credibility, employees can support public relations managers to preserve or restore organisational reputation. In this research, we explore the role of organisational identification and internal corporate communication (ICC) in the event of negative media coverage for employees’ defensive and assertive impression management behaviours. Defensive strategies include excuses, justifications and the avoidance of threatening situations. Assertive strategies are more active and refer to behaviours which aim to establish a desirable identity; in the context of negative media coverage, this entails actively defending the organisation, explaining the situation and conveying the organisation’s official version of the event in order to bolster its reputation. Results from an online survey among employed persons reveal that employees’ identification with their work organisation positively influences their assertive as well as defensive reactions. ICC has a more differentiated influence on employees’ reactions: If ICC is evaluated well, employees’ assertive reactions increase; if evaluated poorly, employees exhibit more defensive reactions. These findings show that ICC can make a difference in winning employees as ambassadors for the organisation in critical situations.
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Helena Kantanen and Merja Koskela
The purpose of this chapter is to explore the challenges of health emergency communication as presented in the COVID-19-related research articles in the fields of organisational…
Abstract
The purpose of this chapter is to explore the challenges of health emergency communication as presented in the COVID-19-related research articles in the fields of organisational communication, strategic communication and public relations published between 2020 and mid-2022. A qualitative literature review consisting of two rounds of data selection and ATLAS.ti-assisted content analysis was conducted. The data include 67 articles published in quality journals of communication studies, with a focus on the abstract, results and discussion sections. The findings emphasise the need for emotional support, empathy and both vertical and horizontal informal communication in uncertainty reduction during a major health emergency. The limitations of the study include that the data are limited to the first published journal articles concerning the consequences of COVID-19 and that it comprises publications in communication studies but not related fields, such as health, psychology or management. However, it provides an overview of the research findings and offers guidelines for managers and communication professionals for the development of communication practices under the threat of a major health crisis. Moreover, it proves the importance of healthy and trustful workplace relationships as a prerequisite for coping with uncertainty. All in all, the study provides a good basis for further studies of organisational communication and health emergencies.
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Benno Viererbl, Nora Denner and Stefanie Holzer
Personalised statements from CEOs can be used as a tool to protect reputation in corporate crises. However, it needs to be considered that CEOs have different personalities. The…
Abstract
Personalised statements from CEOs can be used as a tool to protect reputation in corporate crises. However, it needs to be considered that CEOs have different personalities. The present chapter, therefore, examines the effects of social distance of a CEO in combination with crisis communication strategies in corporate crises. This is illustrated by means of an experimental study with a 2 × 2 between-subjects design (factor 1: close vs. far social distance of the CEO; factor 2: deny vs. rebuild crisis communication strategy). The results indicate that in preventable crises, a close social distance of the CEO is beneficial for the CEO’s image as well as the image of the organisation because it promotes empathy and motivated assessment. Empathy towards the CEO remains unaffected by the communication strategy. The effect of the social distance on the motivated assessment occurs, however, only with a deny strategy. If an apology is pronounced, there is no difference whether an approachable or a distant CEO is speaking. The study discussed in this chapter is among the first to take empathy and motivated reasoning into account when analysing the effects of privatisation on CEO image and organisational image.
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This concluding chapter provides key takeaways from the insights and recommendations that emerged from the EUPRERA2022 volume with a focus on crises and issues. Reflections are…
Abstract
This concluding chapter provides key takeaways from the insights and recommendations that emerged from the EUPRERA2022 volume with a focus on crises and issues. Reflections are made with an emphasis on the understanding of sticky crisis, the embodiment of challenging, complex and recurring critical risks that threaten organisational well-being and stakeholder safety across sectors and cultures. A call for more interdisciplinary and international collaborations between academia and industry is made. Future directions of crisis, risk and disaster communication research that matter to practice are discussed.
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Managers are increasingly finding their organisations being drawn into polarising socio-political issues. While not an entirely novel form of risk for organisations, the ability…
Abstract
Managers are increasingly finding their organisations being drawn into polarising socio-political issues. While not an entirely novel form of risk for organisations, the ability to avoid this form of risk is eroding, resulting in a new risk environment. This chapter is a conceptual piece that explores why organisations are compelled to address polarising socio-political issues, and how they might navigate issues communicatively through the use of values advocacy. Stakeholder expectations and potential benefits from taking stances on issues result in organisational managers taking stands on polarising, socio-political issues. However, the polarisation creates dangers by risking to intensify the issue division among constituents, causing segments of organisational constituents to turn against the organisation. Values advocacy may be one way to limit the dangers when taking stands on socio-political issues.
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This chapter studies communication during a longitudinal crisis by exploring the Irish airline Ryanair’s use of Twitter (now X) in early 2022 when the coronavirus disease 2019…
Abstract
This chapter studies communication during a longitudinal crisis by exploring the Irish airline Ryanair’s use of Twitter (now X) in early 2022 when the coronavirus disease 2019 (COVID-19) pandemic had already been affecting the airline industry for almost 2 years. It studies the airline’s approach to interacting with its passengers online and their reaction to its posts, at times, rather provocative posts. A corpus linguistic methodology is used to study tweets posted by and addressed to Ryanair between January and March 2022, a period that saw unprecedented peaks in COVID-19 infection numbers and the simultaneous lifting of travel restrictions. The analysis is based on the Ryanair 2022 Corpus which includes 27,089 tweets and more than half a million words. The findings of this case study show that Ryanair reappropriates instructing and adapting information on crisis-related topics as promotion and takes a political stance in its tweets to encourage consumer engagement. While the corporate tweets are successful in generating reactions online, the airline’s followers do not always perceive them in a positive manner. This case study makes an important contribution to crisis communication research as it shows how established communicative strategies, such as instructing and adapting information, may be reappropriated during a longitudinal crisis. At the same time, it demonstrates how these communicative strategies may – as a consequence – no longer be aligned with the core values of a legitimate organisation that is expected to act responsibly and ethically.
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