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Hospitality and tourism businesses often face environmental criticism as they rely heavily on natural resources to operate. Therefore, as a recent trend, hospitality companies are trying to adopt an environmentally friendly approach. Thus, this study sought to investigate the determinants of employee intention to engage in environmentally responsible actions in the workplace, drawing on the theory of planned behavior (TPB) and the value-belief norm (VBN) theory.

This study employed the fuzzy-set qualitative comparative analysis (fsQCA) to discover sufficient configurations for predicting employees’ intentions.

The result has provided recipes with an efficient combination of factors that can influence employees’ intention to undertake environmentally responsible behaviors.

This study contributes to the body of knowledge regarding sustainable behavior among employees and sustainability in the travel and hospitality sector. The findings of this research also provide managers and operators of sustainable hospitality businesses with guidance on how to enhance their staff members' environmentally friendly behaviors at work.

The investigation on the complexity of customer retention towards green products/services requires more solid analytical approaches. This study evaluated the net effects of antecedents of customer retention and the validity of configurational causal recipes that lead to customer retention in the green hotel context.

This study combined structural equation modeling (SEM), a fuzzy-set qualitative comparative analysis (fsQCA) and a necessary condition analysis (NCA). An online survey was conducted in China to evaluate the green hotel consumption.

Research findings showed that cognitive factors (perceived health benefits, green product performance, responsible employee performance and green physical environment performance) and affective factors (emotional well-being, feeling of happiness, attractiveness of green product and feeling of pride), played a distinctive role in generating customer retention toward green hotel products. The NCA found no factor was essential in order to achieve customer retention, which indicates that green hotel performance and brand management should pay more attention to emotional factors alongside cognitive factors.

Research findings provide significant managerial implications for improving green hotel services and business operations and enhancing consumers’ approach intention toward green hotel products.

This study adopted mixed approaches to investigate both the linear and nonlinear impacts of cognitive and affective factors that potentially lead to customer retention for green hotel products.

Housing energy consumption is a significant contributor to climate change. Encouraging the adoption of energy-efficient products can be an effective way to reduce energy consumption. The impacts of social influences, such as peer effects and social norms, on energy efficiency adoptions were identified; however, these social influences are not quantified and compared with each other or with other influences. This study aims to investigate the choice of energy-efficient product adoption with different costs and how different social influences affect the choice through different processes and paths.

Two stated choice experiments were employed in Wuhan, China, to examine the impact of social influences on energy-efficient product adoption in low-cost and high-cost scenarios. Appliance packages (including fridges and washing machines) and heating and cooling systems were used for the two cost scenarios, respectively. The social influences are evaluated in three aspects: positive versus negative information, physical versus online social networks and peer effects versus social norms.

The study revealed how various factors, including social influences, impact energy-efficient product choices. Research results show that: (1) social influences have greater and wider impacts in the low-cost scenario than in the high-cost scenario; (2) negative information decreases the adoption of low-cost energy-efficient products, while positive information boosts high-cost energy-efficient product adoption and (3) people value the information provided by those they know personally and are more influenced by physical social networks.

This study contributes to a better understanding of social influence in energy-efficient product adoption with different costs. This study provides a comprehensive framework to investigate social influences comparing the impact of different processes, paths and types of information. The findings can also provide practical implications for policymakers to accelerate the energy transition in the built environment.

The hospitality and tourism industry strives to enhance its corporate image to speed up recovery from the effects of the COVID-19 pandemic. Since employees are service providers and practitioners of a company’s philosophy, it is vital to determine whether their work performance is conducive to corporate sustainability. This study investigated employees’ green behaviors in the hospitality and tourism industries using the behavioral reasoning theory (BRT).

This study performed fuzzy-set qualitative comparative analysis (fsQCA) and necessary condition analysis (NCA) to evaluate the formation of employees’ approach intentions for green behaviors at work.

The fsQCA and NCA results revealed complex causal recipes for the formation of high-level and low-level employees’ approach intentions for green behaviors at work and predicted that there is no single necessary condition.

The research findings have significant managerial implications for enhancing employees’ approaches to green practices in the workplace and promoting the green performance of existing tourism and hotel products.

The research findings established a theoretical basis for industry managers to activate employees’ green behaviors, providing significant references for scholars to investigate green work performance in the hospitality and tourism industry.

The outdoor event market was devastated during the COVID-19 pandemic because of social distancing measures. Therefore, this study aimed to explore stereotyped tendencies and behavioral intentions associated with the prosocial and sustainable practices of outdoor event participants to assess shifts in industry paradigms.

This study adopted structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to relatively examine sequential and combined effects of cognitive (knowledge of COVID-19, awareness of consequences, ascribed responsibility and perceived threat of COVID-19), affective (positive and negative anticipated emotions) and normative drivers (social and moral norms) on intention to practice social distancing requirements. The impact of cultural differences was further explored by comparing attendees from China and USA.

The SEM results showed that most cognitive drivers significantly affected affective drivers and normative drivers, leading to the intention to practice social distancing requirements. In addition, China and the USA showed significant differences on six paths including the path from moral norm to intention to practice social distancing requirements. Further, fsQCA results revealed the important combination of the factors that affects social distancing intention.

This study provides meaningful theoretical and practical implications for outdoor events scholars and managers. The research suggests a changing direction in event studies and shares ideas on how to manage and make outdoor events a new success after the pandemic.

This is the first study to adopt a mixed method of SEM and fsQCA attempt to explore the driving forces of outdoor participants’ pro-social behavior from cognitive, affective and normative perspectives.

This study constructed an information search process model based on costs and benefits to reflect different information search processes under different decisions from a behavioural economics perspective.

This study used a deductive approach to conceptualise the costs, benefits, and uncertainties of the information search process. Subsequently, we constructed an information search process model based on the costs and benefits using graphical reasoning, loss aversion theory, bounded rationality theory, the satisficing theory of behavioural economics, and the uncertainty changes of information search process.

The model revealed four types of user behaviours in the information search process: (1) avoiding search at the initiation of the search process; (2) exiting in the middle of a search; (3) stopping at the point of satisficing; and (4) continuing the search until experiencing physical discomfort.

The model constructed in this study treats the information search as a process based on costs and benefits with uncertainty. This model integrates information search avoidance and stopping into an information search process model. The model identifies users’ bounded rationality by evaluating ideal and real situations. Moreover, the model explains relative and absolute information overloads and the area beyond the user’s bounded rationality. These findings could help improve users’ information literacy and optimise information systems.

This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.

The study employs the convenience sampling method to develop a research sample, and the multivariate data analysis method to analyse the data of 435 valid observations collected in the structured questionnaire survey conducted in Vietnam.

The paper reports that the eco-destination image significantly strengthens the effects of four travel motives (i.e. excitement, escape, knowledge-seeking and self-development) on ecotourism intention. However, the moderating impact of eco-destination image on the link between socialising motive and ecotourism intention is insignificant.

This study is the first to shed light on the role of eco-destination image in strengthening the effects of travel motivations on ecotourism demand. The study provides a framework for segmenting promotion materials associated with destination image based on different types of customers' internal travel motivations. The framework includes four dimensions: (1) destination image reflecting enablers of excitement, (2) destination image reflecting enablers of escaping from daily life routine, (3) destination image reflecting enablers of knowledge-seeking and (4) destination image reflecting enablers of personal development.

This paper aims to show the opportunities and challenges of implementing slow tourism through a slow city concept, particularly concerning preserving paddy fields.

A qualitative approach using FGD, in-depth interviews and questionnaires with open questions.

Paddy field preservation can be achieved through the slow city concept if there is a strong commitment from the government and influential local wisdom.

This research is conducted in five areas (cities and regencies). Hence, there should be similar research in other areas to find whether it can be implemented in other areas. Furthermore, other aspects have not been explored, such as how to convince policymakers to implement a slow city concept, integrate urban infrastructures and paddy fields or encourage and protect local residents who develop a slow city concept.

This research will give insight for policymakers to establish a policy that can realize livable cities for local residents and tourists, particularly in terms of food resiliency through tourism.

This research will give new information about the importance of slow tourism to improve the quality of life in a city and to maintain food resilience.

This research shows the implementation and challenges of realizing slow city and slow tourism in some regions in Indonesia, particularly related to paddy fields preservation.

As the complexity and uncertainty of infrastructural megaprojects challenge traditional management models, there is an increasing focus on value co-creation as an organizational strategy to streamline management. However, the role of value co-creation behavior in facilitating the value realization process remains underexplored. This study examines how justice perception (distributive, procedural and interactional justice) improves contractor value co-creation behavior, focusing on the mediating role of psychological ownership.

Ten hypotheses in the proposed research model were tested through partial least squares structural equation modeling using 199 valid questionnaires from China.

The results show that contractor value co-creation behavior is directly and positively influenced by procedural, distributive and interactional justice and indirectly influenced by them through the underlying psychological mechanism of psychological ownership.

The findings fill a knowledge gap by examining the effect of justice perception on contractor value co-creation behavior based on social exchange theory. Discovering justice perception will contribute to contractor value co-creation behavior, and psychological ownership mediates this relationship.

The purpose of this study is to use the grounded theory to summarize the types of celebrity persona and to construct a theoretical model for celebrity persona on consumer purchase intention. Based on the study results, it provides better suggestions for merchants and live streamers and is an expansion of previous research on live-streaming e-commerce.

The grounded theory is recognized as the most scientific qualitative research method and is the ideal explorative method for generating theory. First, the participants were interviewed, and interview data were collected. Then the interview data were organized and analyzed. Finally, this paper summarizes the types of celebrity persona and constructes a theoretical model framework of celebrity persona on consumers' purchase intention.

The results show that the celebrity live streamer persona can be divided into two types: personalized persona and professional persona. Through emotional attachment, the celebrity's persona affects the consumer's purchase intentions. As well as, product type plays a moderating role between celebrity persona and consumer purchase intentions.

The contribution of this research is to start from the celebrity persona, link the celebrity persona with the consumer purchase intentions and expand the research scope of the celebrity persona. It opens the “black box” of the heterogeneity of celebrity live streamers' characteristics on consumer purchase intentions.