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This study aims to comprehensively explore the behaviour of potential consumers in terms of their perception of how local agri-food co-creation activities in rural areas influence the perceived quality of agri-food products and the perceived value of the sustainable development goals (SDGs) in rural areas. To do so, it is important to start by answering the research question: Are consumers interested in the co-creation of agri-food products in rural areas?

The methodology consists of two phases, one qualitative and one quantitative. The first phase includes four interviews with experts on gastronomy, rural tourism and services in rural areas and two focus groups with consumers involved in the research topic. In the quantitative phase, a representative sample of almost 700 people in Spain was obtained.

The first result shows a high level of interest in participating in co-creation activities with agri-food products in rural areas. Other research results suggest that the social integration of consumers with the local community through co-creation activities could improve the appreciation and market position of local foods, as well as their perceived beneficial effect on sustainable development goals. The results also demonstrate how the perceived value of co-creation activities has a positive impact on the intention to undertake and recommend such activities.

This study highlights the importance of co-creation in rural areas, in line with the SDGs and consumer preferences for locally produced sustainable food. Involving consumers in the production process allows small producers to stand out, fostering innovation and rural development. The results show consumers' interest in co-creation, motivated by altruism and the desire to preserve local heritage. The study highlights the indirect impact of co-creation on rural development, emphasising the perceived value and engagement of consumers. Ultimately, it suggests promoting sustainable rural economies through collaborative efforts between producers, consumers and local stakeholders.

This paper investigates the relationship between teleworkers' perceptions of corporate social responsibility (CSR) and employee engagement (EE) in remote work.

A quantitative research approach was used, involving a questionnaire distributed via convenience sampling. Data from 205 valid responses from teleworking employees in Spain were analysed using structural equation modelling to test the hypothesis regarding the association between CSR and EE.

The study found that CSR’s social and environmental dimensions positively impact EE among teleworkers. However, the economic dimension of CSR only partially influences EE in a telework setting.

The findings suggest organisations can enhance EE during telework periods by focusing on social and environmental CSR initiatives. This approach can mitigate the reduced EE associated with remote work, improving organisational performance, productivity, satisfaction and employee well-being.

This study provides empirical evidence on the positive effects of CSR’s social and environmental dimensions on EE in a telework context, offering valuable insights for organisations navigating the post-pandemic landscape. Also, specific CSR strategies can establish a competitive advantage by fostering a motivated and engaged remote workforce.

Este artículo investiga la relación entre las percepciones de los teletrabajadores sobre la responsabilidad social corporativa (RSC) y el compromiso de los empleados (EE) en el trabajo remoto.

Se utilizó un enfoque de investigación cuantitativa, mediante un cuestionario distribuido a través de un muestreo por conveniencia. Se analizaron datos de 205 respuestas válidas de empleados teletrabajadores en España utilizando modelos de ecuaciones estructurales para probar la hipótesis sobre la asociación entre RSC y EE.

El estudio encontró que las dimensiones sociales y ambientales de la RSC impactan positivamente en el EE entre los teletrabajadores. Sin embargo, la dimensión económica de la RSC solo influye parcialmente en el EE en un entorno de teletrabajo.

Los hallazgos sugieren que las organizaciones pueden mejorar el EE durante los períodos de teletrabajo al enfocarse en iniciativas de RSC social y ambiental. Este enfoque puede mitigar la reducción del EE asociada con el trabajo remoto, mejorando el rendimiento organizacional, la productividad, la satisfacción y el bienestar de los empleados.

Este estudio proporciona evidencia empírica sobre los efectos positivos de las dimensiones sociales y ambientales de la RSC en el EE en un contexto de teletrabajo, ofreciendo valiosas ideas para las organizaciones que navegan el paisaje post-pandémico. Además, estrategias específicas de RSC pueden establecer una ventaja competitiva al fomentar una fuerza laboral remota motivada y comprometida.