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1 – 10 of 20The literature on copycat packaging has developed intermittently over a 30-year period, resulting in a divergent and fragmented body of knowledge. This paper aims to synthesise…
Abstract
Purpose
The literature on copycat packaging has developed intermittently over a 30-year period, resulting in a divergent and fragmented body of knowledge. This paper aims to synthesise the extant literature to highlight the main developments in the marketing, legal and design fields and, in doing so, contributes to a holistic understanding of the research area and suggests directions for future research.
Design/methodology/approach
A systematic literature search retrieved 5,862 articles, and after filtering against explicit criteria, 49 studies were reviewed. These articles were subsequently evaluated and interpreted, producing a synthesis of current research.
Findings
The constructs of copycat packaging, including similarity-related concepts, consequences of copycat packaging and mitigating approaches, have been reported across three disciplines of marketing, legal and design, each having its own distinct focus but nonetheless sharing overlapping themes.
Research limitations/implications
This review discusses future directions and proposes a framework of research themes relating to brand enhancement for online purchasing, measurement of brand confusion, reinforcing design features and approaches to mitigating copycat practices.
Originality/value
To the best of the authors’ knowledge, this study is the first systematic review of the literature on copycat packaging. It brings together the latest thinking on copycat packaging and identifies distinct research issues to be addressed in future studies.
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Irma Francoise Jacqueline Dupuis Day, Jamie Carlson, Alexander Taylor, Lisa Toohey, Fotini Delgado and Tamara Bucher
This research explores wine customer interaction with connected packaging in retail, offering insights for wine producers to enhance customer behavioural engagement strategies…
Abstract
Purpose
This research explores wine customer interaction with connected packaging in retail, offering insights for wine producers to enhance customer behavioural engagement strategies. The study aims to understand patterns of customer visual attention and information preferences in the context of connected packaging.
Design/methodology/approach
The research adopts an empirics-first (EF) approach, including a two-study mixed-method research design. EF is particularly suited to exploring emerging customer behaviours in innovative technological contexts. Study One uses Google Analytics and Tag Manager to measure connected packaging users’ visual attention and behavioural engagement. Study Two uses maximum difference scaling to assess user preferences for wine attributes in retail.
Findings
Study One reveals distinct patterns of user behavioural engagement. Highly engaged users exhibit deeper interaction with product, brand and sustainability information, often revisiting content. First-time users focus on top-of-page content before disengaging. Study Two results corroborate the importance of product information (grape variety, wine style and region of origin), with highly involved wine consumers showing greater interest in connected packaging.
Originality/value
This research advances the understanding of connected packaging user interaction and information preferences, an area previously underexplored. It demonstrates the potential of connected packaging for enhancing ongoing customer behavioural engagement and providing additional product information. The study’s innovative EF approach, combining real-world behavioural data with preference analysis, supports and extends existing research on wine attribute preferences while demonstrating the potential of connected packaging as an ongoing value co-creation tool.
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Jamie Schepp, Lorilee Tsamoutales, Richele Yeich, Jonathan Amey, Sophie Louise Bradbury and Risca Solomon
Precision teaching (PT) has been used to teach functional daily living skills by identifying motor movement deficits, teaching them to fluency in isolation and then practising the…
Abstract
Purpose
Precision teaching (PT) has been used to teach functional daily living skills by identifying motor movement deficits, teaching them to fluency in isolation and then practising the daily living skill. However, little research has focused on using PT strategies to teach speech. Therefore, the purpose of this study is to evaluate the effects of directly teaching component oral motor skills using tactile prompting techniques on the fluency of the oral motor component skills and the composite skill of speech production.
Design/methodology/approach
A pre/post design was used to measure the effects of oral motor exercises and tactile prompting procedures on the fluency of oral motor movements and speech production with an individual with Fragile X syndrome. Fluency timings of oral motor movements and a standardised speech assessment were conducted pre- and post-intervention. An intervention derived from speech and language therapy was adopted using behaviour analytic principles and implemented with the participant.
Findings
The pre/post fluency timing scores revealed an increase in the fluency of oral motor movements targeted during the intervention. An increase was also observed in the standardised speech assessment scores post-intervention.
Originality/value
There is very limited literature applying principles of PT to speech production. As such, the present study suggests the intervention was successful at increasing speech production by first targeting oral motor skills.
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Mahmood Khosrowjerdi, Jamie Johnston, Kerstin Rydbeck, Andreas Vårheim, Isto Huvila, Máté Tóth, Ágústa Pálsdóttir and Anna Mierzecka
The purpose is to investigate the professional identity of public library, archive and museum (LAM) professionals in Denmark, Germany, Hungary, Norway and Sweden.
Abstract
Purpose
The purpose is to investigate the professional identity of public library, archive and museum (LAM) professionals in Denmark, Germany, Hungary, Norway and Sweden.
Design/methodology/approach
The data have been gathered through the administration of three questionnaires. A comprehensive analysis is conducted to explore the variations in the professionals’ perceptions of their professional proximities to the other LAM professions and other related professions, considering demographic factors such as age, education, gender and immigrant background of participants.
Findings
Through a lens of micro- and macro-professional identities, the findings underscore both clearly perceived role separation between the LAM professions and notable points of convergence, suggesting opportunities for collaborative efforts. The implications of these discoveries are discussed, offering a foundation for future research endeavors.
Originality/value
The study highlights the professions perceived to have the most and least similarity to LAMs based on questionnaire responses, providing valuable insights into the interplay between various professional domains.
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George (Yiorgos) Allayannis, Paul Tudor Jones and Aaron Fernstrom
The case describes a hypothetical hedge fund manager who is examining whether to invest in bitcoin. The case discusses potential risks and rewards of investing in bitcoin, the…
Abstract
The case describes a hypothetical hedge fund manager who is examining whether to invest in bitcoin. The case discusses potential risks and rewards of investing in bitcoin, the role of bitcoin and digital currencies more broadly, and financial innovation in the space, such as ICOs. It can be taught as part of a second-year MBA elective course in investments, financial institutions/capital markets, or fintech.
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Jamie Burton, Victoria Mary Story, Judy Zolkiewski and Nazifa Nisha
Digital Service innovation (DSI) plays a fundamental role in the successful transition from product manufacturer or traditional service provider to a provider of digitally-enabled…
Abstract
Purpose
Digital Service innovation (DSI) plays a fundamental role in the successful transition from product manufacturer or traditional service provider to a provider of digitally-enabled service solutions. Multiple impediments make managing this transformation using digital technologies difficult for firms, their customers and wider ecosystems. Extant knowledge of these digital technology impediments requires synthesizing and mapping.
Design/methodology/approach
A systematic literature review (SLR) was conducted. DSI tools and terminology are synthesized via thematic analysis. Subsequently, impediments to DSI for servitization (covering barriers, challenges and tensions) faced by actors across three key innovation phases: strategic planning, design planning and implementation, and four interaction levels (Micro, Meso, Macro-environment, Macro-ecosystem) are mapped via template analysis.
Findings
Six impediment categories (external environmental factors, internal firm factors, capabilities, business models and processes, value creation and interaction) encompassing 28 unique impediment types to DSI during servitization are identified. A framework enabling impediment comparison across innovation phases and ecosystem/network interaction levels, revealing that the majority of barriers can be framed as “challenges” was developed.
Originality/value
Whilst literature is emerging relating to digital servitization, there is a lack of research on the role DSI plays in facilitating digital servitization and no comprehensive study of DSI impediments exists. Additionally, consensus around the cross-disciplinary terminologies used is lacking. This study is a structured attempt to map the domain, summarizing the terms, identifying and clarifying impediment categories and providing recommendations for researchers and managers in tackling the latter.
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Gabriela Flores, M. Fernanda Garcia, Hazel Nguyen, María del Carmen Triana and Christine Choirat
This study investigates the relationship between child gender and a CEO’s top management hiring decisions.
Abstract
Purpose
This study investigates the relationship between child gender and a CEO’s top management hiring decisions.
Design/methodology/approach
Hypotheses were tested using secondary data on 121 S&P 500 male CEOs, their children, and their top management teams.
Findings
Results indicate that child gender is associated with a male CEO’s TMT hiring decisions. Specifically, we find that male CEOs with only daughters were significantly more likely to hire women to their TMTs than male CEOs with only sons and those with both sons and daughters.
Practical implications
This study provides evidence for the roles of familiarity, learning, and empathy in reducing gender biases in selection decisions. Top management hiring decisions have wide implications for organizational settings in general and for the breaking of the glass ceiling in particular.
Social implications
Reducing gender bias in top manager hiring decisions directly relates to the United Nations’ Sustainable Development Goal 5 of achieving gender equality as women are consistently under-represented at the top of organizations across the world.
Originality/value
By focusing on the hiring of top managers, this study includes hiring decisions that directly impact firm operations. To our knowledge, this is the first study to examine the relationship between child gender and executive hiring decisions with a US S&P 500 sample.
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