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This study develops a theoretical framework to explore the influence of green brand positioning on green brand loyalty, examining the mediating effects of green brand attitude and identification.

Employing an empirical approach, the study administers a questionnaire survey to 546 runners at a road race conducted in New Taipei City, Taiwan. Structural equation modeling is employed to validate the research framework.

The empirical results demonstrate that green brand positioning directly enhances green brand attitude and identification. High green brand attitude and identification lead to favorable green brand loyalty. Thus, the relationship between green brand loyalty and positioning is mediated by green brand attitude and identification.

To foster green brand loyalty, road race organizations can undertake efforts to enhance the brand positioning of their events.

Few studies have assessed green branding from the perspective of sports participants. This study develops a research framework of green brand loyalty through the lens of runners to address this research gap. The findings show that effective market segmentation strategies are crucial for attracting participants in highly competitive event markets. The findings advance the research field by considering green brand positioning, attitude and identification as factors for improving green brand loyalty.

Lean manufacturing has been pivotal in emphasizing the reduction of cycle times, minimizing manufacturing costs and diminishing inventories. This research endeavors to formulate a lean data management paradigm, through the design and execution of a strategic edge-cloud data governance approach. This study aims to discern anomalous or unforeseen patterns within data sets, enabling an efficacious examination of product shortcomings within manufacturing processes, while concurrently minimizing the redundancy associated with the storage, access and processing of nonvalue-adding data.

Adopting a lean data management framework within both edge and cloud computing contexts, this study ensures the preservation of significant time series sequences, while ascertaining the optimal quantity of normal time series data to retain. The efficacy of detected anomalous patterns, both at the edge and in the cloud, is assessed. A comparative analysis between traditional data management practices and the strategic edge-cloud data governance approach facilitates an exploration into the equilibrium between anomaly detection and space conservation in cloud environments for aggregated data analysis.

Evaluation of the proposed framework through a real-world inspection case study revealed its capability to navigate alternative strategies for harmonizing anomaly detection with data storage efficiency in cloud-based analysis. Contrary to the conventional belief that retaining comprehensive data in the cloud maximizes anomaly detection rates, our findings suggest that a strategic edge-cloud data governance model, which retains a specific subset of normal data, can achieve comparable or superior accuracy with less normal data relative to traditional methods. This approach further demonstrates enhanced space efficiency and mitigates various forms of waste, including temporal delays, storage of noncontributory normal data, costs associated with the analysis of such data and excess data transmission.

By treating inspected normal data as nonvalue-added, this study probes the intricacies of maintaining an optimal balance of such data in light of anomaly detection performance from aggregated data sets. Our proposed methodology augments existing research by integrating a strategic edge-cloud data governance model within a lean data analytical framework, thereby ensuring the retention of adequate data for effective anomaly detection.

Finite element analysis of underwater transducers typically requires a high level of expertise, and the iterative process of testing various sizes, material parameters and other factors is often inefficient. To address this challenge, this paper aims to introduce underwater transducer parametric simulation (UTPS) software to streamline the design and optimization process.

The design methodology integrates the strengths of ANSYS Parametric Design Language (APDL) for parametric design with the Qt Creator framework for developing a visual interface. C++ is used to encapsulate complex, hard-to-master APDL macros and interact with ANSYS software to execute the relevant APDL macros, performing finite element analysis on the underwater transducer in the background. The results are then processed and displayed on the visual interface.

UTPS enables parametric modeling, modal analysis, harmonic response analysis and directivity analysis of underwater transducers. Users only need to input parameters into the software interface to obtain the transducer’s performance, significantly improving work efficiency and lowering the professional threshold. A prototype transducer was fabricated and tested based on UTPS results, which confirmed the accuracy of the software.

This paper presents an innovative parametric simulation tool for underwater transducers, combining finite element analysis and APDL to simplify and expedite the design process. UTPS reduces the need for specialized knowledge, cutting down on training costs, while its parametric design capabilities accelerate the design process, saving resources.

Current open innovation (OI) and external knowledge search (EKS) research primarily shows a positive linear relationship between EKS and innovation at an individual level. However, organizational scholarship argues that excessive EKS may harm innovation. This study combines the knowledge-based view (KBV) and attention-based view (ABV) to articulate a nonlinear theory of EKS and innovation at the individual level.

The authors constructed a multi-sourced dataset covering 59,798 USA pharmaceutical patents spanning from 1975 to 2014 and employed negative binomial fixed-effect models to examine theoretical hypotheses.

We find a significant concave curvilinear relationship between EKS and innovation quantity as well as innovation quality at an individual level. An individual’s knowledge breadth and depth moderate the relationship between EKS and innovation, such that the threshold at which EKS has diminishing returns for individual innovation is higher for inventors with a broad range of knowledge and those with deeper expertise in the domain where they are innovating.

Managers should guide inventors toward a moderate investment of time and effort in EKS and should caution against over searching. Besides, managers should recognize that an inventor’s capacity for EKS is determined in part by their breadth of knowledge across various domains as well as the depth of knowledge they have in the knowledge domain where they are innovating.

We provide both parties with a clearer understanding of when EKS can begin to deteriorate an individual’s innovation performance why that deterioration occurs, and we also highlight two individual-level knowledge characteristics to take into consideration when deciding when to cease the EKS process.

This study provides a novel holistic understanding of OI and knowledge management for policymakers and organizations to nourish innovation dynamism and make the best of knowledge stocks in the community, which in turn will create endless power for sustainable social change and inclusive development.

This study contributes to OI theory by highlighting the non-linear nature of the relationship between EKS and innovation on an individual level. This represents a fundamental shift in theory on EKS and individual innovation by suggesting a major rethinking of how the two concepts relate, revealing the dark side of EKS in knowledge management if inventors engage in excessive EKS. Likewise, our study’s incorporation of the ABV informs KBV scholarship by highlighting the role of the limited attentional capacity of individuals in firm knowledge management.

The purpose of this paper is to explore the impact of multidimensional perceived value and perceived pressure on physicians’ continuous intention to use (CIU) online health communities (OHCs) based on perceived value (PV) theory and conservation of resources (COR) theory.

This study developed a research model to test the proposed hypotheses, and the proposed model was tested using partial least squares structural equation modelling (PLS-SEM) for which data were collected from 481 physicians with OHC experience using an online survey.

The empirical results show the following: (1) Physicians’ CIU is influenced by perceived value and perceived pressure, with attitude towards OHCs using (ATU) playing a crucial role in the pathways. (2) Additional value, work pressure, peer pressure and social pressure have a positive impact on CIU, with consultation value, relationship value, work pressure and peer pressure positively influencing CIU through ATU as a mediator. (3) Reputation value has a positive effect on CIU moderated by seniority (online seniority and offline seniority).

This study emphasises the importance of different dimensions of perceived value and perceived pressure in CIU. Meanwhile, we broaden the research scope of PV theory and COR theory and provide inspiration to OHC managers and healthcare institution managers.

Given the popularity of online health communities (OHCs) and medical question-and-answer (Q&A) services, it is increasingly important to understand what constitutes useful answers and user-adopted standards in healthcare domain. However, few studies provide insights into how health information characteristics, provider characteristics and recipient characteristics jointly influence user information adoption decisions. To fill this research gap, this study examines the combined effects of physicians' certainty tone as information characteristics, seniority as provider characteristics and disease severity as recipient characteristics on patients' health information adoption.

Drawing on dual-process theory and information adoption model, an extended information adoption model is established in this study to examine the effect of attitude certainty on patients' health information adoption, and the moderating effects of online seniority and offline seniority, as well as patient motivation level—disease severity. Utilizing logit regression models, the authors empirically tested the hypotheses based on 4,224 Q&A records from a popular Chinese OHC.

The results show that (1) attitude certainty has a significant positive impact on patients' health information adoption, (2) the relationship between attitude certainty and information adoption is negatively moderated by physicians' online seniority, but is positively moderated by offline seniority; (3) there is a negative three-way interaction effect of attitude certainty, online seniority and disease severity on patients' health information adoption.

This study extends the information adoption model to examine the two-way interaction between argument quality and source reliability, as well as the three-way interaction with user motivation level, especially for health information adoption in the healthcare field. These findings also provide direct practical applications for knowledge contributors and OHCs.

This paper aims to provide a reference for the development of digital transformation from the perspective of manufacturing process links.

This paper applies canonical correlation analysis based on digital technology patents in the key links of manufacturing industries (product design, procurement, product manufacturing, warehousing and transportation, and wholesale and retail) and the related indicators of economic benefits of regions in China.

(1) The degree of digitalization of manufacturing process links is significantly correlated with economic benefits. (2) The improvement of the degree of digitalization in the “product design” link, the “warehousing and transportation” link, the “product manufacturing” link and the “wholesale and retail” link has significant impacts on the economic benefits of manufacturing industry. (3) The digital degree of the “procurement” link has no obvious influence on the economic benefits of manufacturing industry.

The research results can provide reference for the formulation and implementation of micro policies. The strategy of improving the level of digital transformation of key links of manufacturing industry is put forward to better promote both the digital transformation of manufacturing industry and economic development.

This paper innovatively studies the relationship between digitalization of manufacturing process links and economic benefits. The findings can provide theoretical and empirical support for the digital transformation of China's manufacturing industry and high-quality development of economy.

Customer referral programs (CRPs) are popular; however, they often generate low referral rates. The authors propose that certain CRP referral tasks may hinder consumers’ referral likelihood. This study aims to explore the effects of referral tasks (communication content and approach) on customers’ referral likelihood on social platforms and the role of self-construal.

This study establishes a theoretical model based on online social platforms and conducts three scenario-based experiments. The authors obtain data from consumers on Sojump platform and test the hypotheses using analysis of variance (ANOVA) analysis and mediation analysis in SPSS. The valid sample sizes for these three experiments are 288, 203 and 214, respectively.

Three experimental studies indicate that communication content and approach have a significant effect on referral likelihood. Furthermore, the effect of communication content on referral likelihood depends on the communication approach. Self-construal plays a moderating role in the effect of communication content and approach on perceived social costs.

CRPs typically involve tasks and rewards; consumers are asked to complete a referral task and then receive a reward. Both tasks and rewards can affect an individual’s willingness to participate; however, existing studies on CRP focus primarily on the reward component. To the best of the authors’ knowledge, this is the first study to systematically investigate the role of referral tasks (communication content and approach) in CRPs. The authors extend the related research by examining the impact of referral tasks on consumers’ willingness to recommend. In addition, this study introduces self-construal into CRPs research.

The success of online health communities (OHCs) depends on maintaining long-term relationships with physicians and preventing churn. Even so, the reasons for physician churn are poorly understood. In this study, an empirical model was proposed from a social influence perspective to explore the effects of online social influence and offline social influence on physician churn, as well as the moderating effect of their online returns.

The empirical data of 4,145 physicians from a Chinese OHC, and probit regression models were employed to verify the proposed theoretical model.

The results suggest that physicians' churn intention is influenced by online and offline social influences, and the offline social influence is more powerful. Physicians' reputational and economic returns could weaken the effect of online social influence on churn intention. However, physicians' economic returns could strengthen the effect of offline social influence on churn intention.

This research study is the first attempt to explore physician churn and divides the social influence into online and offline social influences according to the source of social relationship. The findings contribute to the literature on e-Health, user churn and social influence and provide management implications for OHC managers.

With the global market for advanced technology-driven customer service set to soar, understanding the complicated relationship between advanced technology and customer purchase behaviour is paramount. While prior research has touched upon the impact of technology on purchase processes in some aspects, this study investigates the specific features of advanced technology that shape customer purchase intention in greater depth. By investigating when and under what conditions customers choose advanced technology-based purchases, this research sheds light on the evolving landscape of consumer decision-making and it seeks to quantify the transformative power of advanced technology in driving customer purchase intentions.