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This paper develops an evidence-based conceptual framework for exploring the applicability of choice architecture in business relationships.

Empirical studies of choice architecture in various fields are systematically reviewed to identify choice architecture techniques; major resulting categories of techniques are then discussed for applicability to business relationship contexts, and avenues for research are outlined.

Managerial decision-making is potentially influenced by changes to choice contexts that (1 provide additional information from outside the choice context, (2) facilitate a particular way of comparing options, (3) present options in new ways, (4) rework the choice set, e.g. by adding options and (5) create internal states that push toward a target choice.

The paper introduces the concept of choice architecture to business relationships. It develops a taxonomy of choice architecture techniques to guide the exploration of choice architecture effects in business relationships.

This study aims to explore entropy evaluation in the bi-directional flow of Casson hybrid nanofluids within a stagnated domain, a topic of significant importance for optimizing thermal systems. The aim is to investigate the behavior of unsteady, magnetized and laminar flow using a parametric model based on the thermo-physical properties of alumina and copper nanoparticles.

The research uses boundary layer approximations and the Keller-box method to solve the derived ordinary differential equations, ensuring numerical accuracy through convergence and stability analysis. A comparison benchmark has been used to authenticate the accuracy of the numerical outcomes.

Results indicate that increasing the Casson fluid parameter (ranging from 0.1 to 1.0) reduces velocity, the Bejan number decreases with higher bidirectional flow parameter (ranging from 0.1 to 0.9) and the Nusselt number increases with higher nanoparticle concentrations (ranging from 1% to 4%).

This study has limitations, including the assumption of laminar flow and the neglect of possible turbulent effects, which could be significant in practical applications.

The findings offer insights for optimizing thermal management systems, particularly in industries where precise control of heat transfer is crucial. The Keller-box simulation method proves to be effective in accurately predicting the behavior of such complex systems, and the entropy evaluation aids in assessing thermodynamic irreversibilities, which can enhance the efficiency of engineering designs.

These findings provide valuable insights into the thermal management of hybrid nanofluid systems, marking a novel contribution to the field.

The purpose of this study is two-fold. First, it aims to differentiate the response of a stretching jet encountering a quadratic air resistance from the classical jet shape formed in a frictionless medium. Second, it investigates how the resulting jet forms with and without air resistance, seeking evidence that supports the similarity flows frequently studied for stretching/moving thin bodies under the boundary layer approximation.

This study extends the established electrohydrodynamic stretching jet theory, used to model electrospinning or jet printing in the absence of air resistance, to encompass the impact of the retarding force on the jet stretching in both the cone and final regimes before it impinges on a substrate.

A close examination of the nonlinear governing equations reveals that the jet rapidly thins near the nozzle because of the combined action of viscous and electrical forces. In this region, the exponentially decaying jet receives further support from the air resistance, resulting in a closer alignment with the observed experimental jet. This exponential decay, accelerated by the inversely quadratic speed of the liquid particles, serves as clear evidence for the existence of a similarity flow over an exponentially stretching sheet. Furthermore, in the final regime, the jet stretching exhibits an algebraic decay in the absence of air friction, while with air resistance, it decays exponentially to reach a limiting speed. In the former case, a square root dependence of the stretching jet speed leads to the emergence of a similarity flow over a thin stretching jet, while in the latter case, a Sakiadis’ similarity flow appears over a continuously moving flat surface.

The analysis goes beyond jet hydrodynamics, delving into the interplay of electrostatic forces (including Coulomb’s law) and quadratic air drag, drawing upon experimental data on glycerol liquid presented in earlier publications.

Finally, the asymptotic behavior of the stretching jet under the combined influence of electrostatic pull and its electric currents because of bulk conduction and surface convection is validated through a comprehensive numerical simulation of the nonlinear system.

This paper aims to assess the readiness of retail workers to use blockchain technology (BCT) to improve supply chain performance. The assessment was made via a quantitative approach taken using a theoretical framework based on Keller’s motivation model and self-determination theory in the BCT context.

The authors collected data from 567 retail workers from an emerging country through a structured survey questionnaire. The authors tested the hypotheses of the proposed model using Warp PLS 7.0 and controlled firm age, industry type and technological intensity.

Our findings may help firms in making the process of digital transformation inclusive. The authors found that supplier-based attention and motivation through BCT lead to supply chain performance, and that supplier-based satisfaction and trust achieved through BCT positively impact supply chain performance. Further, supplier-based relevance on raw material selection with the higher trust and motivation levels achieved through BCT was found to have a positive impact on supply chain performance.

IT supply chain applications are referred to as “lean” rather than “rich” because they still rely mainly on written and numerical means to present data. When the environment is less ambiguous, then less rich media can be used to facilitate communication. IT supply chain applications allow suppliers to spend time building relationships with other suppliers instead of focusing on administrative tasks, thus enhancing such relationships.

This study can be considered the first to assess retailer readiness to use BCT to improve supply chain performance through the theoretical lens of Keller’s motivation model and self-determination theory.

Consumer perception of corporate brand equity has primarily focused on product brand dimensions, neglecting considerations at the firm analysis level. Assessing corporate brands requires different criteria relevant to the competitiveness of companies, such as their prominence, management and meeting society’s demands. In this sense, this study aims to develop and validate a scale of corporate brand equity founded on consumer perceptions, transcending industry boundaries and comparing its relationship with companies' market share.

The authors used an integrative approach to clarify the construct’s domain, building on previous measures. They took several steps to select appropriate items, refine the measure, validate it through reliability tests and convergent and discriminant analyses, test the validity of the second-order formative structure of corporate brand equity and assess associations between first-order factors, the second-order factor and market share.

The model identifies three first-order dimensions of corporate brands (presence, outstanding management and responsible) that shape the second-order factor (corporate brand equity). They are directly related, but not proportionally, to market share, contributing to the general and joint assessment of the company’s competitive performance considering the consumer.

To the best of the authors’ knowledge, this study is the first attempt to develop a comprehensive measurement model of corporate brand equity that considers the firm level of analysis, combines metrics from previous research on corporate brand evaluation criteria and includes consumer perceptions of the company’s competitiveness, unifying branding theory with the theory of the marketing firm.

This investigation delves into the rationale behind the preferential applicability of the non-Newtonian nanofluid model over alternative frameworks, particularly those incorporating porous medium considerations. The study focuses on analyzing the mass and heat transfer characteristics inherent in the Williamson nanofluid’s non-Newtonian flow over a stretched sheet, accounting for influences such as chemical reactions, viscous dissipation, magnetic field and slip velocity. Emphasis is placed on scenarios where the properties of the Williamson nanofluid, including thermal conductivity and viscosity, exhibit temperature-dependent variations.

Following the use of the OHAM approach, an analytical resolution to the proposed issue is provided. The findings are elucidated through the construction of graphical representations, illustrating the impact of diverse physical parameters on temperature, velocity and concentration profiles.

Remarkably, it is discerned that the magnetic field, viscous dissipation phenomena and slip velocity assumption significantly influence the heat and mass transmission processes. Numerical and theoretical outcomes exhibit a noteworthy level of qualitative concurrence, underscoring the robustness and reliability of the non-Newtonian nanofluid model in capturing the intricacies of the studied phenomena.

Available studies show that no work on the Williamson model is conducted by considering viscous dissipation and the MHD effect past over an exponentially stretched porous sheet. This contribution fills this gap.

The purpose of this study is to investigate the influence of IP (Intellectual Property) on the intention for premium consumption of Generation Z, and to construct a theoretical model of IP on the premium consumption of Generation Z. Based on the results of the study, it provides better marketing suggestions to merchants, and is an expansion of previous research on the consumption behavior of Generation Z.

This paper contains two empirical tests and one experimental analysis. First, this study crawl over 5,000 pieces of Generation Z’s consumption data from Poizon, an e-commerce platform and exclusive trending community for Generation Z. Second, this study designs a two-group online experiment to collect 292 valid data from members of the Generation Z. The authors use Stata software for multiple linear regression, t-tests, and ANOVA to test the hypotheses.

The results of the data analysis show that IP has a significant positive effect on the premium consumption intention of Generation Z, and the limited release strategy positively moderates the effect. Self-image congruence and social identification play mediating role in the influence of IP on Generation Z’s premium consumption.

First, this study finds a link between IP and commodity premiums, which is the first study to explore the effect of IP on commodity price changes. Second, this study is the first to examine the marketing science value of IP using a combination of empirical tests and experimental analysis. These fill research gaps. Finally, the mechanism of IP’s influence on Generation Z’s premium consumption is revealed, enriching the literature on Generation Z’s consumption behavior.

The purpose of this study is to explore numerical scrutinization of micropolar and Walters-B non-Newtonian fluids motion under the influence of thermal radiation and chemical reaction.

The two fluids micropolar and Walters-B liquid are considered to start flowing from the slot to the stretching sheet. A magnetic field of constant strength is imposed on their flow transversely. The problems on heat and mass transport are set up with thermal, chemical reaction, heat generation, etc. to form partial differential equations. These equations were simplified into a dimensionless form and solved using spectral homotopy analysis method (SHAM). SHAM uses the basic concept of both Chebyshev pseudospectral method and homotopy analysis method to obtain numerical computations of the problem.

The outcomes for encountered flow parameters for temperature, velocity and concentration are presented with the aid of figures. It is observed that both the velocity and angular velocity of micropolar and Walters-B and thermal boundary layers increase with increase in the thermal radiation parameter. The decrease in velocity and decrease in angular velocity occurred are a result of increase in chemical reaction. It is hoped that the present study will enhance the understanding of boundary layer flow of micropolar and Walters-B non-Newtonian fluid under the influences of thermal radiation, thermal conductivity and chemical reaction as applied in various engineering processes.

All results are presented graphically and all physical quantities are computed and tabulated.

The purpose of this study is to understand how consumers' green trust and green brand equity (GBE) vary by perceived brand greenness and age in the US market from the lens of brand knowledge (brand awareness and brand image).

Three multiple-group comparisons of structural equation modeling were used to analyze the data collected from a questionnaire. An experimental design was applied (high vs. low perceived brand greenness). A total of 440 usable responses were collected from an online consumer panel. With a higher percentage of participants older than 60 years, two groups were used, younger (under 55) and older (over 55), within each brand condition to conduct age comparisons.

Consumers' previous brand experience is important. The most promising indicators are brand image and green trust for GBE. A difference was observed between the group comparisons. For the less perceived green brand, existing brand image played a more important role in the process, and there is a need to enhance its green trust. For the higher perceived green brand, more factors should be included to explain their GBE, especially for consumers under 55.

This study identified two moderators, perceived brand greenness and age, in the formation of GBE, which has not been widely explored in the literature. The findings provide significant insights for generational cohorts, focusing for the first time on the joint catalyst effect of greenness and age regarding the influence of GBE on consumers' commitment to green brands. Additionally, the fact that a higher percentage of participants are Baby Boomers enables this study to add to the existing body of literature and bring unique perspectives to understand their and their younger counterparts' attitude toward green consumption.

Introduction: In today’s world of increasing competition, diminishing product differentiation, higher customer expectations, easy product replacements and lowering brand loyalty, organisations are evolving new marketing strategies for economic, societal and sustainability. Cause-related marketing (hereafter referred to as CRM), a strategic sustainable philanthropic practice, is the upcoming form of CSR. CRM plays an instrumental role in achieving self-brand connection and brand loyalty.

Purpose: To explore, integrate and interconnect concepts of CRM and self-brand connection to get more insights into the imperative role of CRM strategy in developing self-brand connections that can lead to brand loyalty in the most sustainable way. For this, CRM and self-brand connection, as proposed by societal marketing and branding literature, were explored. This chapter is a propositional inventory where the researcher has explored the antecedents of CRM strategy and its role in developing brand loyalty through self-brand connection.

Methodology: This chapter is centred upon the existing literature on sustainability, CRM and branding to understand better the relationships between dimensions and consequences of CRM and its interlinkage with brand loyalty.

Findings: The literature recommends that selected dimensions: Cause-brand fit, product type, altruistic motivation and brand credibility determine the effectiveness of CRM strategy. It also establishes the profound impact of attitude towards brand, brand perception and brand distinctiveness on self-brand connection. A theoretical framework based on the existing literature represents an amalgamated groundwork for developing effective, sustainable CRM strategies in conjunction with the self-brand connection. The proposed framework is distinct as no study conjoins the abovementioned concepts and aims to comprehend whether this integration is brand loyalty.