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This paper describes the appropriate uses of Type C interventions and presents three case studies for analysis and discussion. Type C change interventions include counseling, coaching, and consulting. Each intervention involves a service provider who assumes the dual role of “helper” and “change agent”. Each intervention also has unique characteristics that make it particularly suited to affecting different types of changes in organizations.

Drawing upon the Traffic Safety Culture (TSC) perspective, this chapter outlines the reinforcing and transforming functions of advertising and illustrates such approaches by drawing upon examples from Australian road safety advertising campaigns. The argument put forth is that road safety advertising can be a robust tool; it can reinforce other countermeasures (enforcement) as well as transform community expectations and values and thus ultimately contribute to social as well as behavioral change.

OOP, GUI, AND LIBRARY WORKSTATION SOFTWARE. Digital Equipment Corporation (DEC) recently awarded large grants to the University of California and Pennsylvania State University jointly to link the massive bibliographic databases of both institutions together, in spite of varying hardware platforms and geography. At the workstation level, the University of California will create interfaces based on DECwindows, a form of the X Windows interface. The online bibliographic systems of Berkeley and Perm State handle 200,000 to 300,000 requests per week, and currently run on an IBM 3090 in California and a DEC VAX 9000 system in Pennsylvania. This interest in bibliographic interfaces has grown rapidly in the last few years thanks to hardware developments putting more computing muscle on the desktop for librarians, their programmers, and ultimately their patrons. Recent manifestations of graphic interfaces have appeared in many libraries as HyperCard shells built as intermediaries to mainframe bibliographic software. This grant by DEC indicates that this sort of work on graphic interfaces in libraries and the system offices on campuses has not gone without notice by major vendors. With the recent explosion in the number of graphic interfaces, it is important to review these tools and their basis in object oriented programming (OOP).

Recent developments in media technology have led some within the communications policy field to question traditional approaches to localism and its continued viability as a meaningful policy principle. In response to this potential turning point, this paper explores the underlying rationales for localism and examines the principle’s relevance in an era when media technologies are less restrained by geographic barriers. In terms of its underlying rationales, it is clear that the principle need not be entirely abandoned. The traditional “spatial” conceptualizations and applications of the localism principle still have relevance. If it can be expanded to account for alternative definitions of community, the principle will remain an important principle for communications policymakers and policy analysts.

Quality management has come a long way since the obsession with total quality management of the 1980s. Industry leaders and “management thinkers” have increasingly focused on quality initiatives in terms of customer expectations rather than suppliers’ measures. This has helped to ensure that investment in new products and services is market led, which in turn leads to better overall business performance.

The winter 1987 issue of Reference Services Review featured a bibliography of AIDS‐related materials prepared by Edmund SantaVicca, former head of Collection Management Services at Cleveland State University.

The Mexican-American population has experienced a dramatic increase in ethnic entrepreneurship over the last several decades. In an attempt to explain this development, 25 Mexican-American entrepreneurs were interviewed in the Chicago area. These interviews focused upon the specific ethnic strategies used by these entrepreneurs to bridge the gap between the opportunity structures for entrepreneurship in the United States economy and the unique group characteristics or capacities for entrepreneurship characterizing the Mexican-American population. Based upon these interviews, we found that the favored ethnic strategy used by Mexican-American entrepreneurs involved attempts at socializing the economic encounter between co-ethnic customers and entrepreneurs. These socializing activities were examined using Goffman's frame analysis, with particular attention devoted to the collective organization of customer and entrepreneur experience in terms of an ethnic frame.