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The purpose of this study is to provide a thematic literature analysis of smart tourism and the role of stakeholders and synergy relating to the implementation of smart tourism.

The study is based on a review of prior research by various authors on smart tourism and the role of stakeholders and synergy relating to the implementation of smart tourism.

Research studies define the concept of smart tourism as a form of technological, economic and social evolution, which is influenced by such elements as the Internet, social media, smart devices and mobile applications, among others. Stakeholder theory is based on the organizational context, and various individuals and groups within an organization are mutually supported and influenced by the same organizational goals. The research studies have found that cooperation between internal and external stakeholders could involve designing a tourism strategy, coordinating tourism promotion and branding, raising local tourism awareness, standardizing tourist facilities, making ticket price policies and communicating with tourism stakeholders.

The paper provides a thematic literature review of smart tourism, the role of stakeholders and synergy from the perspective of the implementation of smart tourism.

This study aims to provide a summary of the key outcomes and reflections related to the theme issue question, “Smart tourism: what developments and issues are important to the Baltic states?”

This study utilizes a descriptive approach to summarize the key outcomes of the theme issue. The theme issue focuses on the problems, trends and developments of smart tourism in the Baltic states, namely, Latvia, Lithuania and Estonia.

The papers in the theme issue explore the emerging concept of smart tourism and the challenges associated with its implementation at the destination level. They also provide updated data on the adoption of smart tourism and aim to engage academics and industry professionals to identify future developments.

This theme issue provides unique perspectives from a variety of stakeholders, including academics, practitioners, industry professionals and policymakers on the key issues, trends and developments shaping the emergence of smart tourism in the Baltic states.

Provides an overview of the article collection in this theme issue that explores the concept of “smart tourism” and in particular, developments and issues that are important for the Baltic States.

The article applies a thematic approach to exploring the factors affecting the development of smart tourism, as well as the challenges and opportunities facing the Baltic region. Overall, the collection reviews the literature, provides an analysis of data and a survey of experts, including tourism service providers. This combines with the practical solutions given in the articles.

The findings and conclusions of this theme issue focus on the factors affecting the development of smart tourism and smart villages, digitalization and innovation opportunities in the Baltic regions, and it provides an insight on the current situation in the smart tourism industry, the possibilities for using digital technologies, and the practical applications.

This theme issue explores the factors influencing and challenges facing smart tourism in the Baltic region, given that all the stakeholders actively want more sustainable and balanced tourism, as well as opportunities to develop innovative, technologically advanced solutions to the development of smart tourism.