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Khalid Hasan

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Book part

Publication date: 19 December 2016

Prelims

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Strategic Marketing Management in Asia

Type: Book

DOI: https://doi.org/10.1108/978-1-78635-746-520161019

ISBN: 978-1-78635-745-8

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Publication date: 19 December 2016

Social Marketing and Social Business

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Strategic Marketing Management in Asia

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DOI: https://doi.org/10.1108/978-1-78635-746-520161017

ISBN: 978-1-78635-745-8

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Publication date: 19 December 2016

Marketing Research

Syed Saad Andaleeb and Khalid Hasan

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Strategic Marketing Management in Asia

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DOI: https://doi.org/10.1108/978-1-78635-746-520161004

ISBN: 978-1-78635-745-8

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Publication date: 19 December 2016

New Product Development

Ehsan ul Haque and Khalid Hasan

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Strategic Marketing Management in Asia

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DOI: https://doi.org/10.1108/978-1-78635-746-520161008

ISBN: 978-1-78635-745-8

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Publication date: 19 December 2016

Rural Marketing

Anurudra Bhanot

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Strategic Marketing Management in Asia

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DOI: https://doi.org/10.1108/978-1-78635-746-520161018

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Publication date: 19 December 2016

Evolution of Marketing as a Discipline

Syed Ferhat Anwar

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Strategic Marketing Management in Asia

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DOI: https://doi.org/10.1108/978-1-78635-746-520161001

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Consumer Behavior

Syed Saad Andaleeb and Shiraz Latiff

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Strategic Marketing Management in Asia

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DOI: https://doi.org/10.1108/978-1-78635-746-520161005

ISBN: 978-1-78635-745-8

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Publication date: 19 December 2016

References

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Strategic Marketing Management in Asia

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DOI: https://doi.org/10.1108/978-1-78635-746-520161020

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Marketing Environment

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Strategic Marketing Management in Asia

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DOI: https://doi.org/10.1108/978-1-78635-746-520161002

ISBN: 978-1-78635-745-8

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Market Segmentation, Targeting, and Positioning

Syed Saad Andaleeb

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Strategic Marketing Management in Asia

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DOI: https://doi.org/10.1108/978-1-78635-746-520161006

ISBN: 978-1-78635-745-8

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