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In Chinese libraries, short video platforms have emerged as a channel for new media marketing. Thus, this study aims to explore libraries’ communication influence on China’s largest short video platform, that is, Douyin (the Chinese version of Tiktok), and to provide corresponding suggestions for improvement of libraries’ communication influence in the short video platform.

Based on the Douyin Communication Index (DCI), this paper collects the top 200 library Douyin accounts of cultural reading in China and uses statistical and content analyses to evaluate the communication influence of library Douyin accounts.

Study findings show that libraries of various types and in various regions currently have an unbalanced development trend, with public libraries accounting for the vast majority and nearly half of the libraries located in China’s eastern region. Analysis of variance shows differences in the influence of Douyin communication among library types. Correlation analysis shows that indicators with a high correlation with DCI include the number of new works, likes, shares, and comments. In marketing content, the library’s high-impact short videos have characteristics of value, interest, and emotional touch.

This study uses a hybrid research method to explore Chinese libraries’ communication influence using the Douyin short video platform. Compared to other parts of the world, short videos in Chinese libraries have unique characteristics. They are rooted in China’s history and reality, showcasing the unique charm of Chinese library culture and serving as a unique reference for library marketing activities around the world.

Promoting technological innovation is important to address the complexity of major engineering challenges. Technological innovations include short-term innovations at the project level and long-term innovations that can enhance competitive advantages. The purpose of this study is to develop an incentive mechanism for the public sector that considers short-term and long-term efforts from the private sector, aiming to promote technological innovation in major engineering projects.

This study constructs an incentive model considering the differences in short-term and long-term innovation efforts from the private sector. This model emphasizes the spillover effect of long-term efforts on current projects and the cost synergy effect between short-term and long-term efforts. It also explores the factors influencing the optimal incentive strategies for the public sector and innovation strategies for the private sector.

The results indicate that increasing the output coefficient of short-term and long-term efforts and reducing the cost coefficient not only enhance the innovation efforts of the private sector but also prompt the public sector to increase the incentive coefficient. The spillover effect of long-term innovation efforts and the synergy effect of the two efforts are positively related to the incentive coefficient for the public sector.

This research addresses the existing gap in understanding how the public sector should devise incentive mechanisms for technological innovation when contractors acting as the private sector are responsible for construction within a public-private partnership (PPP) model. In constructing the incentive mechanism model, this study incorporates the private sector's short-term efforts at the project level and their long-term efforts for sustained corporate development, thus adding considerable practical significance.