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This paper aims to examine the influence of environmental concerns and consumers’ knowledge of green brands on their purchasing decisions of green products, utilising green trust as a mediator.

Responses from 383 Indian consumers were collected, which was analysed using descriptive and inferential statistics. The causal relationships between latent variables and mediating effect of green trust were investigated by performing Structural Equation modelling.

Green trust served as a crucial factor in mediating the relationship between environmental concern and green purchase decision. Trust in eco-friendly products significantly influenced the consumers’ decisions to make green purchases. The study further validated that environmental concern significantly influences individuals’ decisions to make green purchases.

The study employed a cross-sectional research design to elucidate the relationship among the factors. However, a longitudinal research design is recommended for further study to ascertain the actual purchase decision and evaluate the reliability of the results.

Marketers can use the study findings to understand consumer knowledge better and trust in green and sustainable products. The proposed model will support marketers and policymakers in developing appropriate marketing strategies as well as facilitate educating consumers about the nuances of green products and the habit of buying eco-friendly products.

Study’s novel contribution is mediation between environmental concern and green purchase decision through green trust.

The All India Institute of Medical Sciences (AIIMS) is a premier medical institution in India that has significantly contributed to cancer research. This study aims to highlight the cancer research productivity of AIIMS by assessing the impact and reach of the institution’s research output.

The study was based on 2,078 published papers on cancer of AIIMS indexed in the Web of Science (WoS) database from 1989 to 2021. A combination of tools such as Microsoft Excel, Biblioshiny, BibExcel and VOSviewer was used to evaluate and visualize the selected data.

The analysis revealed the interdisciplinary nature of research outputs, which have collaborative contributions from various fields such as oncology, pathology, radiology and surgery. The most productive research area within cancer was found to be breast cancer. In terms of international collaboration, the analysis revealed that AIIMS has a strong presence in the global cancer research community, with collaborations with researchers from more than 50 countries.

This study has some limitations. First, the study is limited to using only the WoS Core Collection database. Other databases, such as Scopus and PubMed, were excluded. Second, there is ambiguity in author names and nonuniformity in the institutions’ names, which can significantly affect the study’s outcomes.

Identifying research productivity in cancer at AIIMS aids resource allocation, collaboration and strategic planning, enhancing India’s overall cancer research impact and patient outcomes.

To the best of the authors’ knowledge, this study is to use scientometric indicators to evaluate AIIMS’s research productivity with particular reference to cancer for the first time. This detailed analysis provides a deeper understanding of AIIMS’s contribution to cancer research and its potential implications.