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Article
Publication date: 28 May 2024

Maryam Ijaz, Zaheer Ahmed and Nauman Khalid

This study aims to assess the information-seeking behaviors, attitudes and beliefs about pregnancy-related nutrition, food-related myths and taboos and supplementation among…

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Abstract

Purpose

This study aims to assess the information-seeking behaviors, attitudes and beliefs about pregnancy-related nutrition, food-related myths and taboos and supplementation among pregnant women in different communities of Pakistan.

Design/methodology/approach

A cross-sectional quantitative survey method was used in this study, which included 150 pregnant women from various locations in Lahore and Faisalabad.

Findings

Most participants were between the ages of 25 and 29, having 14 years of education. Regardless of age or number of children, all selected women had the same dietary awareness. Regarding myths and taboos, highly significant values (p = 0.001) were found in various studied variables. No significant difference was observed in knowledge level between age and number of children. It was observed that food myths and taboos significantly (p = 0.001) impact pregnant women’s dietary choices.

Research limitations/implications

This survey experienced limited representativeness; many participants provided incomplete food and nutritional information. This research was conducted in two major districts of Pakistan, i.e. Lahore and Faisalabad; therefore, the results can be generalized for a population of pregnant women living in the northeastern region of Pakistan.

Practical implications

This study can provide helpful insight for health-care professionals to improve pregnant women’s nutritional status and knowledge.

Social implications

The outcomes of this study can help guide how pregnant women might be educated and have better nutritional awareness at domestic and professional levels.

Originality/value

In Pakistan, there is a lack of research on pregnant women’s nutritional knowledge, and this research can assist health-care professionals in providing diversified knowledge to promote maternal health.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

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Article
Publication date: 1 January 2025

Muhammad Anwar Fathoni, Ahmad Rodoni, Mohammad Nur Rianto Al Arif and Nur Hidayah

The fact that Islamic banking in Indonesia held only a 7% market share in 2023 is ironic, considering that Indonesia has the largest Muslim population in the world. Beyond…

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Abstract

Purpose

The fact that Islamic banking in Indonesia held only a 7% market share in 2023 is ironic, considering that Indonesia has the largest Muslim population in the world. Beyond differences in ethnicity, race and religious understanding, Indonesia’s sociopolitical diversity also presents an intriguing study area about consumer decisions to use financial services. This study aims to investigate the influence of sociopolitical identity on attitudes and intentions to participate in Islamic banking in Indonesia using the theory of reasoned action as a basis.

Design/methodology/approach

This study used SEM-PLS to investigate the intention to participate in Islamic banking among Muslim communities in Indonesia. Its focus on prediction and theory building aligns perfectly with the objectives of this study, making it the most appropriate methodological choice. The sample used in this study comprised 343 respondents. The structural model was used to test the relationship between intention to participate in Islamic banking and religiosity, subjective norms, attitudes and sociopolitical identity, with reputation as mediation.

Findings

This study found that three variables significantly affect the intention to participate in Islamic banks: attitude (AT), reputation (RP) and subjective norms (SN). Sociopolitical identity (SP) and religiosity (RE) do not have a direct effect. However, sociopolitical identity (SP), attitudes (AT) and religiosity (RE) have been proven to have an indirect impact through reputation (RP) as mediation, and only subjective norms (SN) have not.

Practical implications

This study implies that Islamic banking needs to consider non-marketing aspects because, based on its findings, non-marketing factors such as sociopolitical identity and religiosity have been proven to influence the intention to participate in Islamic banking in Indonesia.

Originality/value

This study’s respondents were two Muslim communities in Indonesia with the largest mass and assets, namely, Nahdhatul Ulama and Muhammadiyah. The inclusion of non-marketing aspects, such as sociopolitical identity, in the research model added value, which is still rarely researched.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

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