Information-seeking behaviors, attitudes and beliefs about pregnancy-related nutrition and supplementation in different communities of Pakistan

Abstract

Purpose

This study aims to assess the information-seeking behaviors, attitudes and beliefs about pregnancy-related nutrition, food-related myths and taboos and supplementation among pregnant women in different communities of Pakistan.

Design/methodology/approach

A cross-sectional quantitative survey method was used in this study, which included 150 pregnant women from various locations in Lahore and Faisalabad.

Findings

Most participants were between the ages of 25 and 29, having 14 years of education. Regardless of age or number of children, all selected women had the same dietary awareness. Regarding myths and taboos, highly significant values (p = 0.001) were found in various studied variables. No significant difference was observed in knowledge level between age and number of children. It was observed that food myths and taboos significantly (p = 0.001) impact pregnant women’s dietary choices.

Research limitations/implications

This survey experienced limited representativeness; many participants provided incomplete food and nutritional information. This research was conducted in two major districts of Pakistan, i.e. Lahore and Faisalabad; therefore, the results can be generalized for a population of pregnant women living in the northeastern region of Pakistan.

Practical implications

This study can provide helpful insight for health-care professionals to improve pregnant women’s nutritional status and knowledge.

Social implications

The outcomes of this study can help guide how pregnant women might be educated and have better nutritional awareness at domestic and professional levels.

Originality/value

In Pakistan, there is a lack of research on pregnant women’s nutritional knowledge, and this research can assist health-care professionals in providing diversified knowledge to promote maternal health.

Citation

Ijaz, M., Ahmed, Z. and Khalid, N. (2024), "Information-seeking behaviors, attitudes and beliefs about pregnancy-related nutrition and supplementation in different communities of Pakistan", Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-08-2023-0314