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This study identifies and ranks the appropriate critical success decision criteria (CSDC) for the bulk order distribution (sharing) amongst multiple manufacturers (suppliers) working as an extended enterprise (EE).

The study deploys a qualitative approach to generate the appropriate decision criteria. The balanced scorecard and Pareto's chart (using Minitab^® version 18) were used for gathering and analysing the pertinent criteria.

The process of evaluating and selecting the right manufacturers is essential. Manufacturer (supplier) selection is no longer decided solely based on cost/price criterion; currently, the quality and delivery criteria prevail. Additional incorporated criteria include price/cost, technical capability, production facilities and capacity, customer satisfaction and impression, geographical location, management and organisation, financial position, environmental concern, performance history, repair service, information technology and communication systems, procedural compliance, labour relation record, reputation, flexibility or diversification, attitude, operating controls, business desire, packaging ability, past business records, trust and loyalty, training aids, complaint handling service, warranties and claim policies, reciprocal arrangements, research and development and innovation, modern slavery concern, sustainable capability, collaborative/partnership and responsiveness. The study proposed a conceptual framework of an EE alongside how manufacturers working as a single virtual entity can consider the supply chain operations reference (SCOR^®) model.

The identified CSDC are suitable for order allocation to domestic manufacturers. The deployed approaches could be extended to the mixed and quantitative approaches for increasing the generalisability.

The study establishes the pertinent CSDC that are important to execute equitable order distribution to manufacturers in an EE framework.

The aim of this series of papers is to offer key insights from eminent professors or practitioners within the field of Operations Management. This is the first of a series of interviews with “Operations Masters” and future contributions will include a range of inputs from manufacturing and services, private and public sectors. This series will provide an important contribution to the strategic importance of operations management in a range of settings.

An interview with Professor Terry Hill, Emeritus Fellow at the University of Oxford, UK and a leading international figure in the field of operations management and operations strategy, conducted by Professor Steve Brown, Editor‐in‐Chief of International Journal of Operations & Production Management.

Terry Hill explains that his motive when writing his seminal book Manufacturing Strategy in 1985, which built on the work of Wickham Skinner, was to fill the gaps in both the language and concepts that comprise operations strategy, which would enable operations executives to exercise their strategic roles more fully. He goes on to describe the challenges that still exist in getting operations strategy onto the agenda in most companies and in the classroom. Finally Terry Hill makes recommendations for research which would help to elevate the strategic importance of operations.

Professor Terry Hill is a leading international figure in the field of operations management and operations strategy. In this interview he offers many insights into how this field has developed, both in business and in academia and highlights some of the challenges faced, particularly if research is to have real value in business.