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1 – 10 of 20Andrea Aparecida da Costa Mineiro, Rita de Cássia Arantes, Kelly Carvalho Vieira, Cleber Carvalho Castro, Eduardo Gomes Carvalho and Marcelo Gonçalves do Amaral
This study aims to analyze the practices and relationships of companies established in Science and Technology Parks (STPs) as drivers of the quadruple and quintuple helix (QQH…
Abstract
Purpose
This study aims to analyze the practices and relationships of companies established in Science and Technology Parks (STPs) as drivers of the quadruple and quintuple helix (QQH) and the determinants for aligning with the future vision of STPs.
Design/methodology/approach
The authors conducted a survey of companies associated with consolidated STPs and used the Structural Equation Model technique to predict such relationships.
Findings
The results showed a positive relationship between the QQH and the Future Vision of STPs, in addition to the relevance of collectives as representatives of the quadruple helix (QH).
Research limitations/implications
Collectives are a recent phenomenon and require longitudinal studies on their performance in innovation environments.
Practical implications
Companies that are part of collectives are the actors of the QH.
Social implications
The role of collectives in aligning with the future vision of STPs should be considered. Collectives reflect people’s vision and can help STPs from being a closed environment and expand their performance, with a key role in connecting innovation environments. The authors found that collectives are promising in practices related to sustainability, thus contributing to STPs with their ability to mobilize the ecosystem.
Originality/value
The research emphasizes the role of companies as agents of QQH in innovation environments, strengthening the increasing and distinct role of collectives in their relationships with STPs.
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Felipe Furtini Haddad, Kelly Carvalho Vieira and João de Deus Souza Carneiro
This paper aims to identify the profiles of beginner and experienced consumers (BCs and ECs) of craft beer and evaluate their perception, knowledge and purchase intention.
Abstract
Purpose
This paper aims to identify the profiles of beginner and experienced consumers (BCs and ECs) of craft beer and evaluate their perception, knowledge and purchase intention.
Design/methodology/approach
A total of 291 craft beer consumers including 148 BCs and 143 ECs participated in the study, which was divided into 2 stages: quantitative research through a questionnaire and conjoint analysis.
Findings
BCs are mostly female, with a lower age, income and consumption frequency, presented a shallower understanding of International Bitterness Units (IBU) and considered 7.0% alcohol by volume (ABV) as a high-relative value in craft beers. Otherwise, ECs are mostly men with a higher age and consumption frequency, and they don't consider 50 IBU as high bitterness. The results of conjoint analysis indicate that both groups of consumers attribute greater relative importance to ABV and nonalcoholic beers had lower purchase intentions. Finally, the authors show that beer with 30 IBU and 4.5% ABV is preferred by both BCs and ECs.
Originality/value
The authors' identification about the distinct behaviors of different groups of consumers, based on their consumption time of craft beer, as managerial implications for industries producing craft beer and, as a theoretical contribution, the authors have defined “BCs” and “ECs” based on the experiences with and durations of craft beer consumption.
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Felipe Furtini Haddad, Ana Paula Lima Ribeiro, Kelly Carvalho Vieira, Rafaela Corrêa Pereira and João de Deus Souza Carneiro
This study aimed to identify, with producers of specialty beers (SBs), producers' perceptions regarding the consumers, besides analyzing the consumer's behavior of SBs regarding…
Abstract
Purpose
This study aimed to identify, with producers of specialty beers (SBs), producers' perceptions regarding the consumers, besides analyzing the consumer's behavior of SBs regarding consumers' preferences, perceptions and determining buying factors.
Design/methodology/approach
In the qualitative analysis, interviews were performed with 14 professionals from the SB industry. In the quantitative study, 301 consumers of SB answered a questionnaire about preferences, perception and determining buying factors of special beer. Techniques such as content analysis, frequency analysis, cross-tabulation and hierarchical cluster analysis were used in this study.
Findings
The study demonstrated an important convergence in the perceptions of producers about consumers and the real behavior of SB consumers, mainly on factors of beer packaging, label, style and price. Those respondents consuming just SB were characterized by having higher income, frequency and time of beer consumption and willingness to pay more for the product. Cluster analysis allowed to segment respondents into three groups: (1) beginners in the universe of SBs who also drink commercial beers; (2) regular consumers willing to pay more for SB and (3) legitimate consumers of SB averse to commercial beer.
Practical implications
There are practical implications in this study such as new products development and assertive creation of labels and packaging for special beers.
Social implications
There are social implications in this study such as the convergence between industry professionals and consumers.
Originality/value
By addressing professionals and consumers, this study generated scientific information and knowledge to assist the specialty brewing industry in developing new products and defining marketing strategies as well as creating actions for bringing producers and consumers closer together to benefit both parties.
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M. Isabel Sanchez‐Hernandez and Francisco J. Miranda
The purpose of this paper is to present the first empirically tested model showing that internal marketing (IM) is a factor of success in new services development. It attempts to…
Abstract
Purpose
The purpose of this paper is to present the first empirically tested model showing that internal marketing (IM) is a factor of success in new services development. It attempts to bridge internal market orientation (IMO) – the philosophical background of IM programs – with successful service innovations represented by new service performance (NSP).
Design/methodology/approach
To explore the link between IMO and NSP a structural equations model was designed considering service quality and time‐to‐market as mediator variables. Data were gathered from business service firms' senior managers in Spain and Portugal (74 service companies based on a questionnaire).
Findings
The results largely support the hypothesized theoretical relationship that organizational effort in the human resources area, supported by the marketing function and implemented through an IMO, is connected with increasing service quality and innovation success.
Research limitations/implications
The results of this study are context specific. In addition, surveys usually present data collection problems such as composing questions properly, key informant bias and non‐response bias. However, the actions undertaken – such as pre‐testing coupled with personal telephone contact with managers and the good results obtained in verifying the representativeness of the sample – suggested that every effort was made to obviate the limitations.
Practical implications
The results suggest that managers must ensure that internal aspects of management, such as internal communication and employee commitment, are taken into account in order to implement successful new services. Managers need to be more proactive, trying to include the marketing function in human capital issues. Understanding internal clients' wants and needs and selling company goals internally would make external efforts in developing a new service much more likely to succeed.
Originality/value
Reflecting the literature which highlights the importance of the internal relationship between service employees and the company in service innovation, the paper pays particular attention to the role of IMO linkages and their effect on service innovation success. To the best of the authors' knowledge, this is the first time this relationship has been empirically tested.
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Brenda Kelly Souza Silveira, Juliana Farias de Novaes, Sarah Aparecida Vieira, Daniela Mayumi Usuda Prado Rocha, Arieta Carla Gualandi Leal and Helen Hermana Miranda Hermsdorff
The purpose of this paper is to examine the associations of dietary patterns with sociodemographic and lifestyle characteristics in a cardiometabolic risk population.
Abstract
Purpose
The purpose of this paper is to examine the associations of dietary patterns with sociodemographic and lifestyle characteristics in a cardiometabolic risk population.
Design/methodology/approach
In this cross-sectional study data from 295 (n=123 men/172 women, 42±16 years) participants in a Cardiovascular Health Care Program were included. After a 24-hour recall interview the dietary patterns were determined using principal component analysis. Sociodemographic, clinical and lifestyle data were collected by medical records.
Findings
Subjects with diabetes and hypertension had a higher adherence in the “traditional” pattern (rice, beans, tubers, oils and meats). Poisson regression models showed that male subjects with low schooling and smokers had greater adherence to the “traditional” pattern. Also, students, women, and those with higher schooling and sleeping =7 h/night showed higher adherence to healthy patterns (whole grains, nuts, fruits and dairy). Women, young adults and those with higher schooling and fewer sleep hours had greater adherence to healthy dietary patterns. Those with low schooling and unhealthy lifestyle showed more adherence to the “traditional” pattern.
Social implications
The results indicate the importance to personalized nutritional therapy and education against cardiometabolic risk, considering the dietary patterns specific to each population.
Originality/value
Socioeconomic and lifestyle characteristics can influence dietary patterns and this is one of the few studies that investigated this relationship performing principal component analysis.
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Susana Henriques and Pedro Candeias
Therapeutic communities (TCs) are one of the existent social responses in helping drug users overcome addiction and pursue social reintegration. The purpose of this paper is to…
Abstract
Purpose
Therapeutic communities (TCs) are one of the existent social responses in helping drug users overcome addiction and pursue social reintegration. The purpose of this paper is to present and discuss the general characteristics of about 200 drug users and their addiction and those of addicts abroad treated in a TC and clinically discharged. The analysis now presented is the first empirical approach to capture social regularities and singularities that are present in these individuals’ reintegration strategies.
Design/methodology/approach
The data have a ten-year range – from 1999 to 2009 – and were statically analysed.
Findings
They show a group of individuals with low qualifications reflected in their professional occupation, from which family is an essential support. These data also show a significant prevalence of heroin, alcohol, cocaine and polydrug uses, highlighting the need to consider new use patterns and new synthetic substances.
Originality/value
TC have been little studied, mainly in Portugal.
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Gonzalo Maldonado-Guzmán and Jose Arturo Garza-Reyes
Eco-innovation is a relatively recent construct in the literature, which nowadays more and more researchers and academics consider as one of the strategies that generate a higher…
Abstract
Purpose
Eco-innovation is a relatively recent construct in the literature, which nowadays more and more researchers and academics consider as one of the strategies that generate a higher level of sustainable and business performance. However, little is known about the influence of eco-innovation practices on sustainable performance and business performance, particularly in the automotive and auto parts industry. Therefore, this paper aims to fill this knowledge gap and explore the aforementioned interdependence.
Design/methodology/approach
The influence of eco-innovation practices on sustainable performance and business performance is investigated through a research framework consisting of 5 constructs, 25 items and 6 hypotheses derived from an extensive review of the literature. A self-administered questionnaire was distributed to 460 companies in the automotive and auto parts industry in Mexico. The data were analyzed through a confirmatory factor analysis, descriptive statistics and structural equation modeling.
Findings
The results obtained indicated that eco-innovation practices have a positive influence on both sustainable performance and business performance in the automotive and auto parts industry.
Originality/value
This paper provides further insightful evidence of the influence of eco-innovation practices on sustainable performance and business performance, particularly in the automotive and auto parts industry.
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Dae Jung Bae and Choon Seong Leem
Despite the importance of the service design process, existing prototyping methods still have technical limitations, thus hampering the development of realistic service-experience…
Abstract
Purpose
Despite the importance of the service design process, existing prototyping methods still have technical limitations, thus hampering the development of realistic service-experience simulations that can effectively reproduce service delivery situations and environments. In this study, a service-prototyping method based on 3D virtual reality (VR) technologies, the physical environment of a test bed, and related standard management procedures are described. In addition, a service-prototyping process for a servicescape is proposed based on a case study of an actual duty-free shop. The paper aims to discuss these issues.
Design/methodology/approach
The study adopts a qualitative approach, using case studies to undertake a design and improvement plans for brand guidance structures for the brand observation convenience of customers in a duty-free shop.
Findings
The findings of the study suggested environmental components and concept of 3D VR based test bed as an effective tool at the stage of service prototyping the core of new service development (NSD), and introduced practical methods for service prototyping in actual duty-free shop. The case study is significant due to the fact that it proved validity and practicality of the methods applied to service prototyping topic derivation and test process through target service analysis rather than optimal alternative selection.
Practical implications
This study emphasizes the importance of prototyping during NSD and the value of the service prototyping test bed for practical use. It also proposes guidelines for the establishment and management of the test bed.
Originality/value
In terms of service design research, this study also presented detailed operating procedures and methods through the new concept and in-depth case study of service prototyping using 3D VR technology.
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Nágela Bianca do Prado and Gustavo Hermínio Salati Marcondes de Moraes
It was aimed to propose and test a theoretical model to evaluate how some dimensions of environmental awareness influence the intention of consuming organic products using gender…
Abstract
Purpose
It was aimed to propose and test a theoretical model to evaluate how some dimensions of environmental awareness influence the intention of consuming organic products using gender as a control variable.
Design/methodology/approach
The research was developed through quantitative methodology with the use of multivariate data analysis (PLS-SEM). The model uses a second-order construct. Although, it was conducted in a nonprobabilistic way using a convenience sample, with 213 university students.
Findings
It was confirmed the relation between the environmental awareness dimensions' influence and the intention to buy organic products that is also influenced according to the consumers' gender. There is a more positive effect and intensity in the organics' purchase by women.
Research limitations/implications
The nonprobabilistic nature in addition to the use of the convenience sample, factors that do not allow the generalization of the results, are some limitations. Moreover, the dimensions of environmental awareness proposed do not include all of the motivators about the organic consumption.
Practical implications
The results identified the factors that motivate the intention to consume organic products in Brazilian context and can contribute to managerial strategies formulation in order to increase the value perceived by the customer in relation to the consumption of these products.
Originality/value
This paper presents a deeper understanding about the dynamics between the factors that can guide the choice for organic products, besides providing a greater theoretical and empirical support tested by the use of a second-order construct.
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Edward S.-T. Wang and Jia-Rong Yu
The purpose of this paper is to explore the effect of the product attribute beliefs of ready-to-drink (RTD) coffee beverages (i.e. content sensory, packaging and branding, and…
Abstract
Purpose
The purpose of this paper is to explore the effect of the product attribute beliefs of ready-to-drink (RTD) coffee beverages (i.e. content sensory, packaging and branding, and content functional attributes) on perceived value (i.e. utilitarian and hedonic value) and repurchase intention.
Design/methodology/approach
In the study survey, 401 participants who had purchased RTD coffee beverages within the previous month were included. Structural equation modelling was employed to analyse the survey data.
Findings
The findings indicate that consumers of RTD coffee beverages form utilitarian and hedonic value perceptions through content sensory, packaging and branding, and content functional attribute beliefs. Furthermore, utilitarian value is one of the most crucial determinants of repurchase intentions. The findings further reveal that whereas content functional attribute beliefs have a dominant influence on utilitarian value, content sensory attribute beliefs have a greater influence on hedonic value.
Originality/value
The findings of this study can serve as a reference for RTD coffee beverage companies to develop new products and communication strategies.
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