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Reproduces the main texts of hitherto unpublished reminiscences of the style and influence, as a teacher, of Allyn Abbott Young (1876‐1929) by 17 of his distinguished students. They include Bertil Ohlin, Nicholas Kaldor, James Angell, Lauchlin Currie, Colin Clark, Howard Ellis, Frank Fetter, Earl Hamilton, and Melvin Knight (brother of Frank Knight who, with Edward Chamberlin, was perhaps Young’s most famous PhD student). There has recently been a revival of interest in Young’s influence on US monetary thought and in his theory of economic growth based on endogenous increasing returns. These recollections of his students (addressed to Young’s biographer, Charles Blitch) shed light on why Young has, at least until recently, been renowned more for his massive erudition than for his published writings.

Internet-based marketing communication has been an important element for organizations to build brand image and brand equity. Higher education is not an exception. However, configuring the right mix in the age of social networking sites and various online displays and constantly changing algorithm in search engine optimization have become major challenges today. Hence, the purpose of this study is to configure integrated online marketing communication for the development of brand image and brand equity for higher educational institutions.

The study is quantitative in nature. A responsive group of 370 students was chosen from different educational institutions in Malaysia via stratified random sampling techniques. Both exploratory and confirmatory factor analyses were used for interpreting the data. To test the derived hypotheses, structural equation modelling was used.

In line with contemporary literature, the study revealed positive relationships between brand image and brand equity, between search engine and brand image and between social media and brand image. The relationship between online display and brand image was not found significant.

Future research can be done considering both online and conventional marketing communications for the same purpose. This approach can also be used for private and public institutions separately, considering their differences in nature.

Because history and tradition are no more a single tool to attain and retain the positive image and customer-based brand equity, this study can help higher educational institutions to configure integrated online communication for their target groups, such as students and industry, in the age of the internet.

This study generates a comprehensive understanding of the impact of Web-based marketing communication to develop brand image and brand equity of higher educational institutions.

Outlines the findings of a study into the secondary destination choices of tourists visiting the Philippines. Defines the tourist mega‐system. Looks at the framework and methodology used and attempts to link these with the holistic approach of Jafari regarding tourism structure and stages which the tourists go through.

Trappers study their prey and take advantage of the daily regularities in the selected victim's behavior. Corporate strategists, however, must be more astute than trappers; they must adjust their companies' strategies to changing circumstances in the corporate environment.

As the Hashemite Kingdom of Jordan celebrates its first centenary, this paper presents a critical reading of the development of architecture in the Kingdom reflecting the transformation of national identity.

The paper achieves this aim by performing an analytical diachronic survey of the main architectural styles and trends that emerged in Jordan and links the architectural styles and trends to four main historical periods that characterize the national temporal trajectory, supported by examples of buildings, projects and architects that represent each period.

The results show the impacts of different forms of architectural modernism on local practice and explore attempts to create a national architectural identity that range in their ideological drive from Pan-Arabism to Jordanian localism.

The research adds to the discourse on Arab cities and architecture and shows the development of architectural trends in an Arab Muslim country, focusing on the interaction of architectural modernism with local variables. The research aims to supplement literature on Arab architecture with a critical and nuanced historical account of Jordanian architecture in the English language to serve a global audience.