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Six “Commandments” for Successful Futures Studies for Corporate Planning

Guenter Mueller, James B. Smith

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1984

75

Abstract

Trappers study their prey and take advantage of the daily regularities in the selected victim's behavior. Corporate strategists, however, must be more astute than trappers; they must adjust their companies' strategies to changing circumstances in the corporate environment.

Citation

Mueller, G. and Smith, J.B. (1984), "Six “Commandments” for Successful Futures Studies for Corporate Planning", Journal of Business Strategy, Vol. 5 No. 2, pp. 88-92. https://doi.org/10.1108/eb039063

Publisher

:

MCB UP Ltd

Copyright © 1984, MCB UP Limited

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