Six “Commandments” for Successful Futures Studies for Corporate Planning
Guenter Mueller
(Associate Professor at the University of Munich)
James B. Smith
(Manager, Business Environment Scanning and Monitoring, Business Intelligence Program, Stanford Research Institute)
75
Abstract
Trappers study their prey and take advantage of the daily regularities in the selected victim's behavior. Corporate strategists, however, must be more astute than trappers; they must adjust their companies' strategies to changing circumstances in the corporate environment.
Citation
Mueller, G. and Smith, J.B. (1984), "Six “Commandments” for Successful Futures Studies for Corporate Planning", Journal of Business Strategy, Vol. 5 No. 2, pp. 88-92. https://doi.org/10.1108/eb039063
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited