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To familiarize readers with the nature, scope and history of macromarketing and, more specifically, with the European contribution to macromarketing.

The paper is based on a selective literature review and personal observation with a focus on the past, the present and the likely future of macromarketing.

The paper reports both on the limited degree of emphasis placed on macromarketing by marketing scholars and the reasons why macromarketing has not received more attention.

This paper provides a heretofore missing overview of the nature and scope of an important subdiscipline within academic marketing. The European contribution to macromarketing is discussed in considerable detail. Some personal views on the likely future development of this area are also offered.

The purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.

The study uses an autobiographical approach.

Most of the articles, research monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory; and marketing management and strategy. The value system that has guided these research programs has been shaped by specific events that took place in the author’s formative years. This essay chronicles these events and the origins and development of the seven research programs.

Chronicling the importance, origins and development of the seven research programs will hopefully motivate and assist other scholars in developing their own research programs.

Parallel projection optics is a feature of the vision control employed by Philips for unpacking deflection units from cartons using a gantry robot and camera, and for mounting them on picture tubes using a PUMA and three cameras.

This article attempts to position marketing as an academic and professional discipline. It discusses potential differences between the needs of marketing academics and other marketing professionals with respect to the definition of the subject matter of marketing. The politico‐ideological basis of marketing in a free market economy is seen as an external criterion, which can help to identify the most appropriate concepts for marketing theory building and applied marketing knowledge.

The background of missile costs is discussed. Missiles are new and very costly. Developments in this field have been subjected to political vicissitudes which have often upset long‐term developments. Missile technology is on the frontier of science and there is no background of knowledge to draw on; much basic and expensive research is required. Missile engineering models are complex in detail and assembly, and therefore costly, and constant change occurs while making and testing the model. The complexity and functional requirements of missile parts are running a parallel race with the machines and processes being developed to fabricate the materials required. The usually small runs required in missile production again add to costs. Imposed on all these activities is the requirement that reliability of near 100 per cent is needed and in no case can reliability be allowed to be secondary to cost. The inflight life and shelf conditions for a missile are usually fairly well established and 100 per cent reliability for a short operating life with a long shelf life are the real requirements. There is a considerable tendency to overdesign for reliability. Some costly features of design such as finest finish, closest tolerances and highest strength are carried over by habit from aircraft design and are not always required in missiles. Having examined some causes of high costs, a programme for cost reduction is set out. Costs can be reduced by: (i) earlier freezing of designs making changes only in groups of several changes at wider intervals, (ii) making a more realistic approach to reliability designs, (iii) selecting tolerances in a more analytical manner according to individual needs, (iv) selecting materials on the basis of actual design requirements instead of using the very best materials available even when the short life makes them unnecessary, (v) avoiding tool‐room methods in production engineering, (vi) setting work standards on as many operations as possible and enforcing them to the greatest degree possible, (vii) selecting the best type of workers to make the transition from development models to production missiles as smooth as possible, and (viii) setting up rigid systems and parts designation procedures for handling production parts. Finally, methods of organizing research and development and production for bridging the gap between engineering design and production are proposed.

The research reported here aims to scope the concept of self‐neglect as it is explored in the literature and interpreted in practice by professionals involved in adult safeguarding.

The approach taken included a systematic search and thematic analysis of English‐language literature on self‐neglect, workshops with UK‐based adult safeguarding leads and practitioners from social services, police and health services, and scrutiny of Safeguarding Adults Boards' documentation.

The concept of self‐neglect is complex with contrasting definitions and aetiology, accompanied by debates on the principles that guide intervention. Decision‐making capacity is a key pivot upon which professional responses to self‐neglect turn. Intervention in self‐neglect requires careful exploration in the context of principles of personalisation, choice, control, and empowerment that underpin policy in adult social care and safeguarding.

As a conceptual scoping review, this study seeks to establish broad themes of use to practitioners working with self‐neglect. It thus does not carry out a full quality review of the literature identified and discussed, but serves as a base for this to be done in future.

Assessment in self‐neglect should consider the influence of a number of possible causative factors, and intervention must balance respect for autonomy on the one hand and a perceived duty to preserve health and wellbeing on the other.

This article summarises and critically analyses the emerging key features of evidence‐informed practice in the challenging field of self‐neglect.

Develops an approach to the discipline of macro‐marketing as a means for discussion. Approaches the task of agenda by considering: scope and domain of macro‐marketing; classification of research issues at a general level; and major macro‐marketing issues facing different groups in various developed and underdeveloped countries. Concludes that the promise of macro‐marketing as an emergent field is a function of the research directions this field takes; suggests, further, that these directions are a product of social processes and therefore not a matter of prescription or infallible predictions.

Green practices have been of increasing interest to both practitioners and researchers in the hospitality context. To understand how green practices have been adopted in the industry, a systematic review of recent hospitality literature is essential. The purpose of this paper is to identify research domains and formulate a definition of green practices that accurately reflects the current hospitality context.

The authors reviewed 146 articles on green practices published between 2000 and 2014 in eight hospitality journals. Using content analysis, multiple researchers coded the articles using a standardized coding scheme.

The number of articles on green practices in the hospitality context has been growing. Most studies focus on managers and the lodging sector. The authors identify three research domains for green practices in the hospitality literature: organizational, operational and strategic. They define a green practice as a value-added business strategy that benefits hospitality operations that engage in environmental protection initiatives.

This framework may help practitioners develop green practice strategies and governments develop effective green policies and reinforce activities aimed at environmental protection. It provides theoretical foundation for future research related to green practices in the hospitality industry. Overall, hospitality stakeholders can use this framework to understand the implementation and effects of green practices.

The authors create an organizational framework for a fragmented body of literature by identifying three research domains for green practices based on a systematic review of recently published hospitality articles (2000-2014). They challenge existing definitions of green practices and propose an accurate definition tailored to the hospitality context.

The purpose of this paper is to present a new conceptualization of sustainability. The authors adopt a macromarketing perspective based on Islamic traditions while delving into divine attributes (Asmaa’ Allah-ul-Husna) as an extension to the foundational principle of God-consciousness that lies at the heart of Islamic theology and jurisprudence.

This approach relies on identifying and extending the conceptual overlaps between the literature domains of sustainability, Islamic macromarketing and Islamic theology.

Through adopting an Islamic lens, the authors identify that relating to divinity empowers the Muslim faithful to mediate between the transient and transcendent, and to make judgments according to the attributes of their creator Allah (the Abrahamic monotheistic God).

The paper adopts a conceptual approach that expands the concept of sustainability from an Islamic perspective to take on a holistic systems approach.

By making these links, the implications are fivefold: the imperative to strive for sustainable activities has greater resonance; the remit of sustainability is wider; the time horizon for accountability is extended; greater risk-tasking is encouraged; and, finally, sustainability is embedded and diffused throughout business activities – as opposed to being an upstream strategic objective.

The merge in conceptualization between sustainability and Islamic macromarketing can prove relevant to scholars delving into the new realm of Islamic macromarketing, as well as to both Muslim and non-Muslim communities in their quest for sustainable development.

The paper is original in identifying an unprecedented perspective on sustainability, namely, “Islamic-macromarketing sustainability”, which warrants further future research related to the different stakeholders involved in the Islamic macromarketing system.

The Olivetti SIGMA robot has been pioneering robot assembly for five years. In this article the experience gained and the problems that have occurred are discussed.