A.K. Al‐Shawi, A.G. MacEachern and M.J. Greco
Aims to assess the surgeons' communication skills with patients in the orthopaedic department of the authors' district general hospital.
Abstract
Purpose
Aims to assess the surgeons' communication skills with patients in the orthopaedic department of the authors' district general hospital.
Design/methodology/approach
A departmental prospective audit was conducted involving all consultants and middle grade surgeons. Then authors used a validated questionnaire (Doctors' Interpersonal Skills Questionnaire (DISQ)) completed by patients and analysed independently. Feedback was obtained through individual confidential reports and a study group meeting.
Findings
A total of 402 patient evaluations were received and the average interpersonal skills index was 72 per cent ranging between 55 per cent and 87 per cent. The highest scores were given for respect shown, warmth of greeting and patients' confidence in the surgeon's abilities. The lowest scores were given for time given to patients to express their concerns.
Research limitations/implications
The research has an incomplete audit circle. A second audit is required following appropriate training to alleviate the deficiencies reported in the first audit and prove the benefit.
Practical implications
This audit highlighted important deficiencies in our interpersonal skills that could potentially be addressed by way of targeted training. This kind of assessment should become an essential part of the annual appraisal process of all hospital doctors.
Originality/value
This paper is the first to report the results of a departmental assessment process of hospital doctors using the DISQ.
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Lei Zhu and Peter Reeves
The purpose of this paper is to surface themes which may influence Chinese students’ decision making in relation to postgraduate study in international universities.
Abstract
Purpose
The purpose of this paper is to surface themes which may influence Chinese students’ decision making in relation to postgraduate study in international universities.
Design/methodology/approach
The study utilises a semi-structured qualitative interview methodology (n=15).
Findings
The main findings are discussed according to the following themes: financial and time costs; employment prospects; postgraduate education as a cultural adventure; linguistics; visa issues; admissions; climate; influence of referents; and academic image and reputation.
Research limitations/implications
The sample size is small, yet affords greater depth of data and discussion.
Practical implications
The research offers practitioners in universities who are managing postgraduate recruitment of Chinese students, some greater understanding of the reasons behind prospective Chinese postgraduate students’ choice; from which they can evaluate the effectiveness of their institutions’ recruitment strategies.
Originality/value
Extant research has tended to report reasons why Chinese students study overseas, whereas this study offers deeper insight and exploration of the reasoning of Chinese international students in the postgraduate context. The research is of value given the importance of postgraduate Chinese students to international university recruitment.
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This study investigated the usefulness of various communication means for providing university study information with prospective students before and during the pandemic for three…
Abstract
Purpose
This study investigated the usefulness of various communication means for providing university study information with prospective students before and during the pandemic for three consecutive academic years.
Design/methodology/approach
Students who had recently taken undergraduate program admission indicated how useful communication channels were in providing the information about university studying. Seven communication channels were examined: open/information day, admission talk, campus visit, education fair, admission website, social media and summer activities. The students were asked to complete an online survey at the beginning of an academic year. In the survey, they were asked to indicate the usefulness of each of the communication channels using a five-point Likert scale with the descriptors: 1 = not useful, 2 = slightly useful, 3 = somewhat useful, 4 = useful, 5 = very useful. If students did not have any usage experience with a communication channel, they were asked to choose “no experience.” There were 1798, 1735 and 1961 students at a university in Hong Kong participating in the study in academic years 2019/20, 2020/21 and 2021/22, respectively.
Findings
The pandemic has transformed the landscape of the university's ways of marketing channels to communicate with prospective students. The top useful channel of information for students during the pandemic was admission website, followed by social media and then open/information day. Before the pandemic, open/information day was the most useful channel of information for students and then admission website; the least useful one was social media channel. Significant differences were revealed in the usefulness rating on open/information day and social media channel among the three academic years.
Originality/value
The findings facilitate educational managers to determine the appropriate marketing and recruitment strategies for connecting with prospective students under dynamic context in the era of new normal. They helped identify where to focus the marketing efforts to achieve the most impact in particular under budget constraints.
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Ankie Visschedijk and Forbes Gibb
This article reviews some of the more unconventional text retrieval systems, emphasising those which have been commercialised. These sophisticated systems improve on conventional…
Abstract
This article reviews some of the more unconventional text retrieval systems, emphasising those which have been commercialised. These sophisticated systems improve on conventional retrieval by using either innovative software or hardware to increase retrieval speed or functionality, precision or recall. The software systems reviewed are: AIDA, CLARIT, Metamorph, SIMPR, STATUS/IQ, TCS, TINA and TOPIC. The hardware systems reviewed are: CAFS‐ISP, the Connection Machine, GESCAN,HSTS,MPP, TEXTRACT, TRW‐FDF and URSA.
Melissa James and Gemma Derrick
How higher education institutions (HEIs) approach the recruitment of international students is an area of global interest (James-MacEachern, 2018, Ross et al., 2013), but there is…
Abstract
Purpose
How higher education institutions (HEIs) approach the recruitment of international students is an area of global interest (James-MacEachern, 2018, Ross et al., 2013), but there is limited focus on how institutions in different parts of the world approach international student recruitment as an export marketing orientation (EMO). The purpose of this paper is to examine the similarities and differences of export marketing orientation amongst three higher education institutions.
Design/methodology/approach
This study uses export marketing concepts to compare three universities from Canada, Hong Kong and the UK to explore how institutions use international student recruitment as export marketing in international markets.
Findings
The study finds a number of similarities and differences in how HEIs react and respond to market and global environments, and responses impact the level of EMO. It argues that institutions rely differently on export marketing in their approach international students and highlights the need to understand how various factors such as national policy and institutional strategy impacts institutional adoption of an EMO in higher education.
Originality/value
By comparing HEIs from different parts of the world, this paper shows differences in export marketing orientation that are shaped by national policy frameworks and organizational culture. This is the first time three institutions from Canada, Hong Kong and the UK have been compared for EMO, and this study provides new insights into the factors that contribute or hinder EMO for HEIs.
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Melissa James-MacEachern and Dongkoo Yun
There is little research into small higher education institutions and international students’ choice in selecting these institutions. The purpose of this paper is to understand…
Abstract
Purpose
There is little research into small higher education institutions and international students’ choice in selecting these institutions. The purpose of this paper is to understand the factors that influence international student choices in selecting a small institution. In particular, this study compares the differences between Chinese students and other international students in selecting an institution, specifically based on sources of information used, usefulness of the information, pull motivations, and reference groups/items.
Design/methodology/approach
This research study examined undergraduate international students at a small-sized Canadian higher education institution. “International students” were surveyed – as the total population included all students who are studying at the institution on a study permit or a temporary resident (visitor) visa. All full-time and part-time international students attending the institution were eligible to participate in the survey regardless of their faculty or major. For the sampling process, international students at the institution were intercepted on campus using convenient sampling and personal interview method to participate in the survey. In addition, students were invited within the classroom to volunteer to complete the survey. They were able to complete either a paper-based survey or an online survey by following a hyperlink.
Findings
Results indicate that international students considered “the university’s website” as the most used information source but perceived “direct communication from the institution” as the highest ranked usefulness of the information when selecting a small institution. Further, findings indicate that international student cohorts perceived “environmental cues and educational facilities” as the most important pull motivational factor and the institution itself as the reference that has the most significant influence on student decision making.
Research limitations/implications
This study was conducted on students who were surveyed following their enrolment and attendance at the institution. Students were surveyed at various stages of their undergraduate studies. As a result, some of these responses may be several years from the actual decision of selecting an institution and student recall may not be accurately reflected. In addition, examining student decision making prior to, during, and immediately following their choice of institution would most likely create better information as student attitudes and perceptions would be recorded closer to the actual decision. In addition, given that these students are attending the institution their actual experience on-campus may have impacted their responses either positively or negatively.
Practical implications
This study provides insight into international student choice in choosing smaller institutions. These findings can support recruitment policy and strategy for international students and may assist in enhancing institutional performance.
Social implications
The study reinforces the need for policy makers, institutional leaders and recruiters to understand motivations to pursue overseas studies and to ensure push, pull, and structural factors are aligned for successful student recruitment outcomes. While there is commonality among international student cohorts, there are also significant differences that need to be addressed by institutions and destinations for international students. These findings are presented from one small higher education institution in Canada.
Originality/value
This study created new knowledge regarding international student decision making in choosing to study at a small higher education institution. The study compared the key factors that influenced decision making and identified differences among Chinese students and other international students. There is little research into the international student decision making and small institutions. This study provides unique insight into international student choice and influences on their decision making.
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Abhishek Mishra, Anish Yousaf and Insha Amin
The current work explores the attributes that serve as motivation regulations for students' selection of a higher education institute (HEI).
Abstract
Purpose
The current work explores the attributes that serve as motivation regulations for students' selection of a higher education institute (HEI).
Design/methodology/approach
With a self-determination theory (SDT) perspective, the current study used a mixed-method approach to develop a scale to measure HEI attribute-based motivation regulations.
Findings
A total of eight regulations were proposed: academic/extracurricular activities, infrastructure, faculty research expertise, teaching and learning quality, placement opportunities, marketing and promotion, education cost and social influence. The first four were autonomous motivations and the remaining were controlled motivations.
Research limitations/implications
The study leverages the SDT motivation continuum into a structured HEI attribute-based student motivation framework.
Practical implications
The study guides HEI managers with specific attributes to position the institute appropriately.
Originality/value
This is one of the few works in the higher education utilizing the complete SDT framework.
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The purpose of this paper is to explore the factors that influence internationally mobile students’ decision making regarding their choice to study in Hong Kong and Taiwan.
Abstract
Purpose
The purpose of this paper is to explore the factors that influence internationally mobile students’ decision making regarding their choice to study in Hong Kong and Taiwan.
Design/methodology/approach
The existing literature on student motivation was examined, particularly factors relevant to the two key jurisdictions. Subsequently, a qualitative study was conducted to verify and expand upon these factors.
Findings
This study found a high degree of overlap between the two jurisdictions. However, Taiwan-based students emphasised elements such as the political climate, and the opinion of family, friends and peers, whereas academic quality and the perception of authority figures featured more for Hong Kong-based respondents.
Practical implications
The similarities and disparities between the two jurisdictions provide insights for decision makers, as well as avenues for further research.
Originality/value
This paper builds upon prior research into international student destination choice by exploring students’ decision-making process through qualitative research; thus, highlighting previously unexplored factors.
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Mohamad Saifudin Mohamad Saleh, Normalini Md Kassim and Naziru Alhaji Tukur
This paper aims to investigate the relationship between a sustainable university brand and the intention of international students to study at Universiti Sains Malaysia (USM), one…
Abstract
Purpose
This paper aims to investigate the relationship between a sustainable university brand and the intention of international students to study at Universiti Sains Malaysia (USM), one of Malaysia’s premier universities. Moreover, the study explored the moderating effect of opinion leaders on the intention of international students to study at USM.
Design/methodology/approach
A survey involving 391 international students was conducted using a self-assessment questionnaire, data from which were analysed using partial least squares structural equation modelling.
Findings
Empirical data show that USM’s sustainability brand had a positive impact on international students’ intention to study at the university, but opinion leaders had no significant sway in influencing this decision. This finding could be attributed to USM’s established reputation as a sustainable university, which helps cement its standing as the top choice for international students.
Research limitations/implications
This research only focussed on international students at one Malaysian university. Hence, the findings are not generalisable, in particular, to illuminate the experiences of students at non-Malaysian institutions, whose contexts are inevitably different than Malaysia’s.
Practical implications
This study offered a dimensional insight into the university management on the pivotal branding of sustainability as one of the important tools for attracting international students to study at the university. In light of the findings, it is suggested that universities magnify their efforts to support the sustainable agenda, to help create a sustainable university brand that adds value to the interests of stakeholders.
Originality/value
Universities are continuously faced with challenges in terms of branding. Besides, not many universities are branded as sustainable universities despite the high involvement in sustainability-focused activities. Research has scarcely focused on the influence of the “sustainable university brand” on the marketing effort of the university to international students. In studies where this topic was highlighted, they focused on the opinion leader as the moderating influence of the choice of university amongst international students.
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The paper examines ways of assessing an economic value of library services, the social value imputed by users and non‐users of libraries, and the outcome on information literacy…
Abstract
The paper examines ways of assessing an economic value of library services, the social value imputed by users and non‐users of libraries, and the outcome on information literacy, information retrieval, and academic and professional success.