Table of contents
Investigating young consumers’ online buying behavior in COVID-19 pandemic: perspective of Bangladesh
Razia Sultana Sumi, Mahjabeen AhmedThe purpose of this study is to explore the changing buying behavior of young Bangladeshi consumers in this pandemic situation toward online orientation. The major determinants of…
Does perceived corporate citizenship affect on purchasing intention during the COVID-19 pandemic? Across the mediation impact of brand trust and consumer–brand relationship
H.A. Dimuthu Maduranga ArachchiThis paper is to examine the direct relationship between perceived corporate citizenship (CC) and purchase intention (PI). This study also tests the mediating role of brand trust…
A study on the effect of team support and emotional exhaustion on organizational citizenship behavior of nurses in COVID-19 pandemic: mediation by team commitments
Prasanjit DasguptaNurses need to display organizational citizenship behavior (OCB) for taking care of patients; uninterrupted care to coronavirus disease 2019 (COVID-19) patients in a stressful…
Home-based work and stress in the pandemic period: a case of working women in Kerala
Sumesh Soman, Dhanya MohananThe study has a twofold purpose. The first purpose is to understand the impact of the Covid-19 pandemic on women's work–home integration and stress from both a constructivist and…
Frontline service employees and customer engagement: some further insights
Adil Zahoor, Danish KhanThis study aims to investigate whether frontline retail banking employees’ proactive personality helps in ameliorating customer engagement. This study further aims to investigate…
Entrepreneurship education and entrepreneurial intent: a comparative study of the private and government university students
Narayana Maharana, Suman Kalyan ChaudhuryThe purpose of this study is to explore the relationship between educational qualification and entrepreneurial intent (EI) of the students of private and government universities…
A conceptual framework of employees’ perceived organisational support on student loyalty
Samuel KoomsonThis article examines the direct influence of employee’s perceived organisational support (POS) on student loyalty (LOY), exploring the indirect roles of total quality management…
ISSN:
2754-0138e-ISSN:
2754-0146Online date, start – end:
2021Journal’s owner:
Indian Institute of Management, RanchiOpen Access:
open accessEditor:
- Prof (Dr) Deepak Kumar Srivastava