IIM Ranchi Journal of Management Studies , Open Access
Issue(s) available: 6 – From Volume: 1 Issue: 1, to Volume: 3 Issue: 2
Subjects:
Understanding the consumer purchase behaviour towards green electronic products: using insight from the theory of planned behaviour
Rukhsar, Mohd Yameen, Zeba KhanamThis research investigation aims to explore the factors that affect purchasing behaviour among consumers in India in the context of green electronic products with the aid of the…
308
Present bias and its influence on financial behaviours amongst Indians
Sumit Kumar Maji, Sourav PrasadPresent bias (PB) is a cognitive bias that stimulates the individual decision-maker to favour the present reward even over the higher reward in the future to avoid the uncertainty…
104
ISSN:
2754-0138e-ISSN:
2754-0146Online date, start – end:
2021Journal’s owner:
Indian Institute of Management, RanchiOpen Access:
open accessEditor:
- Prof (Dr) Deepak Kumar Srivastava