Journal of Social Marketing: Volume 1 Issue 1

Social marketing's mythunderstandings

Rob Donovan

Unlike other sub‐areas of marketing, such as sports marketing, business‐to‐business marketing or even religious marketing, social marketing attracts a very diverse group of…

Developing more effective social marketing strategies

Walter Wymer

The reason for this paper is to better understand why many social marketing campaigns produce poor results and to propose a model to guide social marketing strategic planning to…

Regulation, public health and social marketing: a behaviour change trinity

Janet Hoek, Sandra C. Jones

The paper aims to explore the apparent tension between upstream and downstream social marketing and propose these should be treated as contiguous and complementary.

When is social marketing not social marketing?

Gerard Hastings, Kathryn Angus

The paper aims to discuss the thorny issues of industry‐funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of…

An integrative model for social marketing

R. Craig Lefebvre

Social marketing has evolved differently in the developing and developed worlds, at times leading to different emphases on what social marketing thought and practice entail. This…

Editorial

Sharyn Rundle-Thiele, Andrew McAuley

A new company descriptor takes us into a new era

Rebecca Marsh

Where’s the beef? Social marketing in tough times

Nancy R. Lee