Table of contents
Protection for profiting from collaborative service innovation
Pia Hurmelinna‐Laukkanen, Paavo RitalaProfiting from service innovations can be challenging. It is not only a question of pricing and marketing the services appropriately, but also of keeping competitors from…
Customer sociability and the total service experience: Antecedents of positive word‐of‐mouth intentions
Ronald J. Ferguson, Michèle Paulin, Jasmin BergeronThe service‐dominant logic describes customer‐actualized value as being idiosyncratic, experiential, contextual, and meaning laden. Since positive word‐of‐mouth (WOM) is an…
Lack of preferential treatment: effects on dissatisfaction after a service failure
Concepción Varela‐Neira, Rodolfo Vázquez‐Casielles, Víctor IglesiasPreferential treatment of selected customers is one of the strategies employed by companies seeking to implement relationship marketing. However, it remains unclear whether or not…
A comparative study of mobile messaging services acceptance to participate in television programmes
Carla Ruiz Mafé, Silvia Sanz Blas, Juan Fernando Tavera‐MesíasThe purpose of this paper is to analyse key drivers of consumer acceptance of short messaging services (SMS) to participate in TV programmes.
Exploring the interrelationship among patterns of service strategy changes and organizational design elements
Heiko Gebauer, Thomas Fischer, Elgar FleischThe purpose of this paper is to explore the patterns of service strategy changes in manufacturing firms and indicates how each pattern is interrelated with modifications in…
ISSN:
1757-5818e-ISSN:
1757-5826ISSN-L:
1757-5826Renamed from:
International Journal of Service Industry ManagementOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Jay Kandampully