Business Strategy Series: Volume 10 Issue 4
Table of contents - Special Issue: Strategic response
The secret weapon in building customer strategy: the Chief Customer Officer
Curtis N. BinghamThis paper articulates the significant value of the role of the Chief Customer Officer, namely in the CCO's ability to create and leverage customer strategy.
Live or let die: managing safety management system strategies and stakeholders
Jon Kevin Loebbaka, Alfred LewisSafety management systems are created by firms to insure workplace safety while managing acceptable levels of risk. Global competition and the need to assimilate new processes…
The CASA story – Lodha Group's foray into mid‐income segments
Anupriya MathurThe economic slowdown that hit worldwide in 2008 led to a drastic decrease in real estate sales, especially in the luxury segment. This case describes how a premium real estate…
Dispersed knowledge centres – a new paradigm for the pharmaceutical industry
N.L. Sharma, S. GoswamiThis study proposes a strategic and dynamic model for R&D organisations in the Indian pharmaceutical industry, and transfer of knowledge across the rest of the organisation.
Leadership and the Great Value Shift©: recognizing and responding to change in a changing world
Robert A. SimpkinsTo improve the capabilities of senior leadership and operational personnel to recognize internal and external changes that are, and will, impact the success of the organization.
Public‐private partnership to develop infrastructure and encourage innovation in Mexico
Julio A. Garibay RuizThe paper focuses in the innovation strategies and wealth creation in Mexico.