Journal of Management History: Volume 29 Issue 4

Editorial

Jeff Muldoon

The initial survival of the Unicorns: a behavioral perspective of Snapchat

Matteo Cristofaro, Federico Giannetti, Gianpaolo Abatecola

Unicorn companies, such as Facebook, Uber, and Airbnb, significantly impact our economies. This happens although they had a dramatic initial start – at least in terms of financial…

Typologies and taxonomies of positioning strategies: a systematic literature review

Natasha Saqib

The purpose of this paper is to review the existing literature on positioning strategies, categorise them as typologies and taxonomies and propose generic positioning strategies…

When monetary profit maximization does not rule: historical analysis of English Quakers and the role of religious institutional logic

Garry D. Bruton, Naiheng Sheng

This paper examines the limitations on monetary profit maximization assumption in Quaker businesses, historically one of England's most successful set of business people. This…

Where economics and management connect: Courcelle-Seneuil as a pioneer of scientific management

Fabio Barbieri, João Fernando Rossi Mazzoni

The purpose of this paper is to discuss the pioneering work of the 19th-century French author Jean-Gustave Courcelle-Seneuil in developing a scientific perspective on management…

Prostitution in America’s industrial and progressive eras: a “dirty work” perspective on creating positive self-identities

Nancy Evelyn Day

Dirty workers occupy jobs and perform tasks that are unpleasant and considered distasteful or “tainted” to other members of society. However, while they experience challenges in…

From seedlings to ships: supply chain and production management in the Venice Arsenale, 1400–1800

James M. Wilson, Alvise Favotto

The Arsenale was the largest medieval industrial enterprise, famous for its assembly line. Management faced extreme variations between peace-time and war-time demands. Satisfying…

First three decades of cause-related marketing: building a deeper understanding through bibliometric analysis

Akansha Singh, Govind Swaroop Pathak

The recent development in the scholarship of cause-related marketing (CRM) highlights the growing popularity of this field of research. CRM is one of the forms of communicating…

Sizzle without the steak: the emerging strategic implications of receiving a free offering in the digital age

Guillaume Desjardins, Anthony M. Gould, Kathleen Park

This study aims to fill a gap in the literature. The notion of giveaways/free has not been well addressed in management history literature and arguably is a valuable contribution…