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Sizzle without the steak: the emerging strategic implications of receiving a free offering in the digital age

Guillaume Desjardins, Anthony M. Gould, Kathleen Park

Journal of Management History

ISSN: 1751-1348

Article publication date: 19 May 2023

Issue publication date: 21 November 2023

166

Abstract

Purpose

This study aims to fill a gap in the literature. The notion of giveaways/free has not been well addressed in management history literature and arguably is a valuable contribution in that it has a strategic dimension.

Design/methodology/approach

This paper is conceptual. It is a structured survey of ideas/opinions about the notion of “free” in commercial endeavor. The survey is organized largely from a historical perspective.

Findings

Several categories of “free” are delineated and placed into a historical and strategic context.

Originality/value

The work has strategic implications and lays out a new research agenda for management historians.

Keywords

Citation

Desjardins, G., Gould, A.M. and Park, K. (2023), "Sizzle without the steak: the emerging strategic implications of receiving a free offering in the digital age", Journal of Management History, Vol. 29 No. 4, pp. 608-633. https://doi.org/10.1108/JMH-02-2023-0007

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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