Direct Marketing: An International Journal: Volume 3 Issue 1

Effects of web site atmospherics on consumer responses: music and product presentation

Jung‐Hwan Kim, Minjeong Kim, Sharron J. Lennon

The purpose of this paper is to investigate the effects of web site atmospherics such as music and product presentation on consumers' emotional, cognitive, and conative responses…

External and internal trigger cues of impulse buying online

Sandy Dawson, Minjeong Kim

The purpose of this paper is to investigate the internal and external factors of impulse buying in online shopping.

How consumers value online personalization: a longitudinal experiment

Pauline de Pechpeyrou

The ability to acquire and process consumer information online has provided web‐based vendors with the ability to personalize their merchandising at a very low cost. However…

Examining beliefs and attitudes toward online advertising among Chinese consumers

Ying Wang, Shaojing Sun, Weizhen Lei, Mark Toncar

The purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief factors, ATOA…

Influences on free samples usage within the luxury cosmetic market

Insaf Ben Amor, Francis Guilbert

The goals of this paper are to determine the effectiveness of product sampling in terms of usage, to draw a consumer profile who is reactive to free samples and to determine…

Special issue on direct marketing and computer-mediated communication