Direct Marketing: An International Journal: Volume 1 Issue 3

A conceptual model for the internet's impact on marketing in Iran

Mehdi Ghazisaeedi, Leyland F. Pitt, S. Kamal Chaharsooghi

The potential impact of the internet on marketing is a common topic of discussion in marketing literature. However, there is still much debate on exactly what impact it will have…

Multi‐channel communication and consumer choice in the household furniture buying process

Torsten Lihra, Raoul Graf

Furniture is among the important personal consumption expenditures for durable goods in the USA. Retailers and manufacturers offer different communication channels to assist…

The whole truth and nothing but the truth? The role of data quality today

AnneMarie Scarisbrick‐Hauser, Christina Rouse

Historically, firms have done very well in collecting a large volume of data. Unfortunately, the data are often collected and stored without proper consideration being given to…

How direct marketing is revolutionizing an industry: residential real estate in the USA

R. David Keillor

This paper seeks to discuss the history of real estate marketing in the USA and to assess the future impact of direct marketing on that country's real estate set‐up.

Online Marketing: A Customer‐led Approach

Andrew Thomas

Editor's note

Bruce Keillor