Journal of Communication Management: Volume 4 Issue 2

Diversity: A tool for globalisation

Mohamed A. Zainuba

Companies should develop a domestic organisational culture to effectively address the prevailing domestic workplace and marketplace diversity. If this effort is successfully…

Schools sponsorship: Corporate philanthropy or integrated marketing communications weapon?

Roger Bennett, Helen Gabriel

Respondents in 86 UK companies known to engage in the sponsorship of schools and school activities participated in a survey designed to investigate the extent to which sample…

Text or context: Ostman’s theory of persuasion

Stephen Jolly

This paper argues that it is possible to make a scientific analysis of the process of persuasion as a function of the language used in any social interaction rather than merely…

Rethinking PR evaluation

Heike Puchan, Magda Pieczka, Jacquie L’Etang

In the 1990s evaluation has been at the centre of a continued debate in public relations. With the new millennium in sight public relations practitioners, academics and…

Television from a PR perspective

David Whitbourn

This paper is designed to provide an insight into the requirements of television and the most effective ways of trying to gain coverage for a story.

Competitive advantage, corporate governance and reputation management: The case of Marks & Spencer

Graham Beaver

This paper examines the fundamental strategic issues of positioning and governance and their effect on the fortunes of the high street giant, Marks & Spencer, as it attempts to…

Basic requisites in mergers between PR consultancies

John Graham

As an unprecedented level of merger and acquisition activity continues to sweep across the global business landscape, public relations firms certainly have not watched from the…

Farming in crisis: A case study

Simon Rayner

The UK farming industry is in financial crisis, the magnitude of which has not been experienced since the 1930s. The depression has left no sector of the industry untouched. The…