Journal of Communication Management: Volume 1 Issue 3

Earning trust by telling the truth: How should public relations and media professionals behave when a disaster happens?

Shirley Harrison

When a disaster occurs it receives a massive amount of attention from the news media. Reporters are anxious to be first with the news, to get a fresh angle on the story and to…

Using decision profiles to analyse advertising agency and client conflict

Priscilla Murphy, Michael Maynard

This study tests the premise that conflict between advertising agencies and clients has a cognitive basis — that is, each group weighs decision factors differently, and…

Internal communication: beliefs and practice in the organisation

David Clutterbuck, David James

This paper comments on the findings of a new survey into the status of internal communication within British companies and organisations. It suggests that while many companies…

Tomorrow's company is the company you keep

Robert M. Worcester

This paper describes a business model — the MORI Excellence model — developed by the author for effective management of a company's communications programme and then goes on to…

Old wine in new bottles: Benchmarking for best practice within public relations

Noel Turnbull, Lelde Ramma

There is increasing discussion within the communication industry about benchmarking and best practice. The concepts, derived from manufacturing industry, are now being used to…

Will this kill that?: Will digital media forever change communications?

Philippe Boutié

The paper proposes and considers the qualitative shift that the Internet will force on corporate and marketing communications, from ‘push’ media to ‘pull’ media. The article first…

Integrating PR monitoring into the overall corporate/product marketing function

Fergus Hampton

The paper examines how corporate affairs departments can use content analysis techniques. It does so by showing how Precis, the system developed by the author's company, was used…

Holding a successful media event in Russia

Jeffrey A. Derman

The paper is based on the author's experience of organising media events for product launches in Russia. After providing a brief introduction to Russian press and broadcast media…

Combining the internal communication and the PR function

Stuart Morrison

There is a growing need in the 1990s for companies to combine the responsibilities of PR and internal communication, in order to unit the needs of both staff and customers…