Journal of Marketing Practice: Applied Marketing Science: Volume 5 Issue 1

Relationship marketing and privacy: exploring the thresholds

George Long, Margaret K. Hogg, Mary Hartley, Steven J. Angold

The advocacy to extend relationship marketing into the management of the exchange processes within retailing and consumer service markets has meant a growing interest in the…

Approaches by hotels to the use of the Internet as a relationship marketing tool

David C. Gilbert, Jan Powell‐Perry, Sianandar Widijoso

Offers a study of the current use of the Internet, as a marketing tool, by the hotel industry. Such a study is timely given that the growth rate of the World Wide Web (WWW or the…

Editorial

Andrew McAuley

E-branding ­ an increasingly important issue in e-marketing

Simpson Poon