Journal of Marketing Practice: Applied Marketing Science: Volume 4 Issue 7
Subject:
Table of contents
Perceived obstacles of Saudi‐ Arabian exporters of non‐oil products
Dave Crick, Mansour Al Obaidi, Shiv ChaudhryReports on one part of a study which investigates selected aspects of the export behaviour and assistance requirements of Saudi Arabian exporters of non‐oil products;…
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Marketing to ethnic minorities in Britain
Sonny Nwankwo, Andrew LindridgeThe ethnic minority population in Britain is sizeable and represents a viable and untapped market segment. In today’s fragmented and increasingly turbulent markets, ethnic…
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