Journal of Marketing Practice: Applied Marketing Science: Volume 3 Issue 3

Small businesses’ motives: for exporting

Dave Crick, Shiv Chaudhry

Provides empirical findings concerning the motives for exporting of UK small and medium‐sized enterprises (SMEs) in different stages of the internationalization process. Findings…

Market similarity and advertising standardization: A study of the UK, Germany and the USA

Victoria A. Seitz, Djoko Handojo

Advertising for three self‐image projective products (perfumes, cosmetics and women′s apparel) were content‐analysed in UK, German and US editions of Vogue. The purpose of the…

A recipe for mission and vision statements

Eugen Tarnow

Introduces a method to enhance existing mission and vision statements. The format of the initial statement is changed to (1) suggest an action, (2) identify this action only…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02651339610127220. When citing the…