Journal of Marketing Practice: Applied Marketing Science: Volume 1 Issue 4

The diffusion of quantitative methods into marketing management

Michael Hussey, Graham Hooley

Investigates the extent to which various quantitative techniquesare employed in marketing across Europe. Marketing practitioners,marketing services providers and marketing…

The role of internal marketing in the implementation of marketing strategies

Pervaiz K. Ahmed, Mohammed Rafiq

Attempts to clarify the concept and scope of internal marketing andits strategic role in the implementation of change programmes. Shows themanner and the extent to which marketing…

Strategically employing natural channels in an era of global marketing

David A. Griffith, John K. Ryans

Explores the natural channel phenomena, i.e. the local or nationalchannel which has evolved to serve producer and consumer alike. Further,provides a descriptive construct which…

Marketing in a local authority

F.P. Baker

Considers the role of marketing in an increasingly profit‐orientedlocal authority. Discusses the problems involved when a public serviceespouses marketing principles, but…