Journal of Marketing Practice: Applied Marketing Science: Volume 1 Issue 3
Table of contents
To tender or to negotiate: the buyer′s dilemma
George HolmesDiscusses the use of the tendering process in the belief that itresults in the best possible price being obtained. Proposes that this isnot the case and that organizations should…
Ethics at the sales‐purchasing interface: A case of double standards?
Graham WoodExamines ethics at the interface between sales and purchasing.Argues that it is an area of organizational life riven with unethicalpractices and that, despite the attempts to…
The marketing of pharmaceuticals: standardization or customization?
Gerard Doherty, Christine T. EnnewDiscusses the relative merits of standardized and customizedmarketing strategies for organizations operating in internationalmarkets. Suggests that the suitability of either…
The marketing activities of new golf developments in the UK and Ireland
Vivienne Shaw, Justin AldersonPresents the findings of a study of the marketing activities of 61new golf developments opened since 1990. Suggests that, owing toincreasing demand for golf, developers should…