International Journal of Commerce and Management: Volume 9 Issue 3/4

COMPARING THE ENTRY MODE STRATEGIES OF LARGE U.S. AND JAPANESE FIRMS, 1987–1993

Somkiat Mansumitrchai, Michael S. Minor, Sameer Prasad

This study examines the pattern of entry mode strategies of large U.S. and Japanese firms in the years 1987 to 1993. By following a total of 972 transactions, we found the country…

BRAIN DOMINANCE AND THE INTERPRETATION OF ADVERTISING MESSAGES

Nessim Hanna, John Wagle, A.H. Kizilbash

The study of left brain/right brain effects in the human brain has been the subject of research and discussion for many years. It is generally believed that the right and left…

COMPARATIVE ANALYSIS OF ADVERTISING INFORMATION IN A U.S. AND MEXICO EDITION OF A MEN'S MAGAZINE

Louis K. Falk, Robert W. Jones, Dawn E. Foster, Sharaf Rehman

This study examines the information content of Mexican and U.S. advertisements in a popular men's magazine to determine the relative levels of information content in the…

RELATIONSHIPS BETWEEN ACCULTURATION, ATTITUDE TOWARD THE ADVERTISEMENT, AND PURCHASE INTENTION OF ASIAN‐INDIAN IMMIGRANTS

Durriya Z. Khairullah, Zahid Y. Khairullah

The paper examines relationships between acculturation, affective attitude toward the advertisement (Aad), and purchase intention (PI) of Asian‐Indian immigrants. Our results…

CULTURAL VALUE ORIENTATIONS AND BUYER‐SELLER INTERACTION: AN ORGANIZING FRAMEWORK

Irena Vida

The purpose of this conceptual study is to offer an assessment and evaluation of the literature in the field of international marketing negotiations and to propose a descriptive…

PERCEPTIONS OF MANAGERS IN KUWAIT ABOUT MULTINATIONAL CORPORATIONS' ROLE IN CHANGING THAT COUNTRY'S BUSINESS ENVIRONMENT

Hamad S. Al‐Daeaj, Bahman P. Ebrahimi, Mary S. Thibodeaux, Ercan G. Nasif

Relationships between multinational corporations (MNCs) and developing nations are known to have benefits as well as costs, particularly for the host country. The purpose of this…

ECONOMIC THEORY, DOMESTIC POLICIES AND LONG‐RATES: 1994, A CASE STUDY

Vincent G. Massaro

Economic fundamentals—such as economic growth, inflationary expectations, and monetary policy—cannot explain the worldwide rise in long‐term interest rates during 1994. The…

CUSTOMER ATTITUDE TOWARD MARKETING MIX ELEMENTS PERTAINING TO FOREIGN PRODUCTS IN AN EMERGING INTERNATIONAL MARKET

Shahid N. Bhuian, David Kim

This study examines consumer attitude toward thirteen different marketing mix elements related to the products of the USA, Japan, Germany, Italy, the UK, and France in Qatar, an…