CULTURAL VALUE ORIENTATIONS AND BUYER‐SELLER INTERACTION: AN ORGANIZING FRAMEWORK
International Journal of Commerce and Management
ISSN: 1056-9219
Article publication date: 1 March 1999
Abstract
The purpose of this conceptual study is to offer an assessment and evaluation of the literature in the field of international marketing negotiations and to propose a descriptive organizing framework which could serve as a basis to integrate and evaluate the existing empirical and conceptual work. The premise of the model is that certain cultural value orientations will be reflected in the characteristics of individuals and in those of their respective companies. Cultural value orientations will, thus, indirectly affect the process of negotiation and the outcomes of the dyadic interaction.
Citation
Vida, I. (1999), "CULTURAL VALUE ORIENTATIONS AND BUYER‐SELLER INTERACTION: AN ORGANIZING FRAMEWORK", International Journal of Commerce and Management, Vol. 9 No. 3/4, pp. 66-77. https://doi.org/10.1108/eb047390
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited