Academia Revista Latinoamericana de Administración: Volume 26 Issue 3

Editorial

Enrique Ogliastri

This issue includes five contributions from six countries; four of these are revised versions of the best works presented at the Business Association of Latin American Studies…

Store price promotion strategies: an empirical study from Chile

Enrique Manzur, Sergio Olavarrieta, Pedro Hidalgo‐Campos, Pablo Farías

The purpose of this paper is to examine two popular price promotion strategies – price matching guarantees (PMGs) and everyday low prices (EDLP) – and their effects on Chilean…

Grupo Britt N.V.: should it seek to expand business in the USA?

Esteban R. Brenes, Amitava Chattopadhyay, Daniel Montoya C.

The purpose of this case study is to describe the Costa Rican coffee roaster and retail company Grupo Britt and provides sufficient information for readers to discuss the…

Miss Venezuela: more than just beauty?

Nunzia Auletta, María Helena Jaén

The case study centers on the ways in which a world‐renowned beauty pageant is deployed as a strategic asset by the Organización Cisneros (OC), a major player among Latin American…

Spoleto: internationalizing a Brazilian franchise of Italian cuisine

Olivia Vieira Marx Andrade, Renata Pautasso Barreto Amorim, Fabiana Cassilha Pires, Marcus Wilcox Hemais

The purpose of this paper is to show students the problems that a Brazilian franchise in the fast food sector faced while internationalizing its business to Mexico and Spain…

Why companies choose to lease instead of buy? Insights from academic literature

Ana Isabel Morais

The purpose of this paper is to review empirical research on the determinants of leasing.